Tourist Destination Analysis

Tourist Destination

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1Analyse main tourist destination and generators of the world in terms of visitor numbers
and income generation ...............................................................................................................1
1.2 Analyse statistics to determine tourism destination trends and predict future trends ..........3
TASK 2 ...........................................................................................................................................4
1.3 Analyse the cultural, social and physical features of worldwide tourist destinations
selected for explaining appeal to tourists ...................................................................................4
1.4 Compare features of tourist destination in a developing country and leading tourist
destinations .................................................................................................................................5
TASK 3 ...........................................................................................................................................6
1.5 Compare the appeal of current leading tourist destinations with that of currently
developing tourist destinations ...................................................................................................6
1.6 Evaluate how characteristics of a tourist destination affects appeal ....................................7
TASK 4 ...........................................................................................................................................8
1.7 Analyse issues that affect popularity of tourist destinations.................................................8
1.8 Discuss the potential for responsible tourism to enhance the host community at the
worldwide tourist destination .....................................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES .........................................................................................................................11

INTRODUCTION
Tourist destination is defined as the place, town, city or any area that depends on tourism
attraction. Such places are visited by people as they have pleasant and mesmerising attractions
and emotions to tourists and travellers. A tourist destination may consist of one or more tourist
attractions and also some tourist traps. There are different factors that influence tourists to visit a
place or city. The travel and tourism industry is a developing sector and the main aim of this
industry is to provide a good facility for people to travel and have fun. This report will include
the role of assistant product manager and the article he has to write for tourist destination of UK
is described. In the following report understanding of UK and worldwide destinations, the
culture, beliefs and social and physical features and their characteristics are explained. The
different aspects are given in this report includes characteristics of destinations affecting the
appeal to tourists and identification of strategies for improving tourist destinations. This report
contains the concepts related to tourism industry and development of tourist destination.
TASK 1
1.1Analyse main tourist destination and generators of the world in terms of visitor numbers and
income generation
Tourist destination is simply the place or area which is preferred by the tourists for
spending their leisure time and enjoying. There are different tourist destinations around the world
and specially in UK there are various tourist destination spots that attract a lot of tourists. There
is a vigorous change in the environment and business condition and also market conditions are
also experienced fluctuating changes. This all has caused changes in tourism and travel industry
too. There are different factors and causes for such changes in travel and tourism industry. When
weather is favourable, tourists prefer to visit places which have cool temperature. There are a
number of tourists which have been increased due to trends of market (Boes, Buhalis, and
Inversini, 2015). There are different countries in the world which have various features that
attracts tourists. Most of the famous tourist destinations in the world are in United States, France,
United Kingdom, Germany, Italy, China, Russia, Mexico, Turkey and Spain. The United
Kingdom has a number of tourist destination and the government of this country is maintaining
and managing tourists from around the world in a very appropriate and effective manner.
According to the statistics France has the highest number of tourists and in terms of numerical

form there are about 79,500,000 tourists in France. Other country which has tourist destination is
United States which had around 62,300,000 visitors. United Kingdom is the seventh country
which attracts tourists. There are around 29,200,000 visitors in this country last year. On the
other hand, Spain is on fourth position in terms of number of tourists i.e. 56,700,000 tourists. The
increase in number of tourists reflects increase in the economic growth of the company. This
helps in generating more income and also employment opportunities are increased. The
following table shows the position of these countries in the list of top destination countries of
2018. This shows increasing in trends and effectiveness of these countries towards attracting
tourists and famous tourist destination of some countries.
Position
according to
2018
Country Tourist
destinations and
cities
Number of visitors in 2017
1
France Paris
Lyon
Toulouse
Cannes
Nantes
83600000
2
United States Maui
New York
Las Vegas
San Francisco
Los Angeles
70000000
3
Spain Seville
Valencia
Malanga
Alicante
Madrid
60700000

7
United Kingdom Lake District
Cambridge
Stonehenge
London
Scottish
Highlands
32600000
From the above analysis it is concluded that tourist destination in a country helps in
attracting more number of visitors in the country. Due to this, the economy is also increased by
the country as number of tourists from across the world are visiting and enjoying the tourist
destination places of the country (Boes, Buhalis, and Inversini, 2016). In case of United
Kingdom, there are a lot of places that helps in attracting more visitors. Some of the most
attracting places found in UK are London, Edinburgh, Manchester, Birmingham, Glasgow,
Liverpool, Bristol etc.
1.2 Analyse statistics to determine tourism destination trends and predict future trends
There are a number of aspects associated with destination and this affects the selection
process of tourists. This process is required by tourists to estimate which place will be favourable
for them to visit. One of the best country in terms of tourist destination is United Kingdom. This
country has a lot of attracting features and places that impacts tourism. Some of theses factors
are cultural aspect of this country, economic condition of the country, social aspects of the
country, change of exchange rates, weather conditions, fluctuations in value of currency. The
number of tourists or visitors has been increased since the past years as UK's services and
facilities for tourists and visitors has been increased. The increase in number of visitor has
increased the number of employment in this country. This helps in enhancing the economy of
the country and also increasing the income generation of this country. United Kingdom is a
developed country and it provides effective services to visitors from around the world. This good
treatment and well cultured welcome helps in building image and reputation in front of people.
The various facilities available for tourists in United Kingdom for visitors include transportation
facilities, communication facilities, accommodation facilities and renting services. All these
facilities help in providing comfort to tourists and visitors. The weather conditions in UK are

pleasant and thus it is easy for this country to attract tourists in summer and winter times. This
country has several historical monuments, good infrastructure that attracts tourists. Other
attractive places in UK are rock towers, sea caves, beaches, National parks, museums,
monuments, hills, mountains, Waterfalls, etc.
TASK 2
1.3 Analyse the cultural, social and physical features of worldwide tourist destinations selected
for explaining appeal to tourists
The cultural features of tourist destination is defined as attributes which are related to
historical background of a place or city (Kiráľová, and Pavlíčeka, 2015). History and background
stories of cities and places attracts a lot of tourists and visitors for visiting a particular place or
city for e.g. cities where kings have ruled and forts are present attracts people from around the
world to visit there. Whitechapel is a place in UK which is an opportunistic tourist destination.
This city can attract tourists by its medical and commercial establishment that reflects the
Ill
ustration 1: Tourist destination of UK

development since world war I and world war II. This city also reminds of the impact of London
blitz of 1939-1944. Other important feature of this place is food of Whitechapel. The
demography of of this place has a majority of immigrants of Bangladesh and this is an essential
factor for attracting visitors. The different physical features which have impact on tourists
consists of transport network, safety, security and infrastructure. In WhiteChapel there are a
number of hotels with a wide range of prices and facilities and this helps in catering the demands
of travellers from around the world. This city offers transport facility in intracity and intercity
and this place is 10 miles from London city. This location is safe and secure and this attracts
people to freely enjoy there. The social factors include quality of life, role of women and
children and literacy rate. Whitechapel is a place which is poor but it has a number of scenic
places. This city has cope up with its poverty and it has developed very fast and all museums
which are related to art work have been established. People of this city contribute to employment
and there is a balanced social life. The gallery of Whitechapel is an example of hard work of
people. People of this city have a stable social life now after the racist attacks on immigrants of
Bangladesh who dominate this region.
1.4 Compare features of tourist destination in a developing country and leading tourist
destinations
There are many cities and places in United Kingdom that attracts a lot of travellers and
tourists that help in increasing the economy of country. Some famous cities which have
attractive places and good architecture monuments, waterfalls, etc. are Whitechapel, York and
Liverpool (Cucculelli, and Goffi, 2016). Whitechapel is a district of East London and this area
was the centre of London Jewish community in the 19th and 20t century. The city used for
comparing Whitechapel is York which is a city of rich heritage. York is a city which has a lot of
sporting activities. The majority of this place is white Britishers. This city has an efficient
transport facility and also a good connectivity with other cities of UK. This city is also close to
some international countries. This city has developed a lot of entertainment sites and events.
York has two sailing clubs and this attracts various customers towards this city. York city has
developed itself within few years and now it has became tone of the most important tourist
destination of UK. Another country i.e. Liverpool is a metropolitan city of UK which is famous
for good architecture heritage. This city is famous for its heritage worldwide. This city is a

mixture of ethnicity of Black British, white British and Asians. The service sector of this place
dominates economy of city. This city is the sixth city among cities of UK which are mostly
visited. This city has a manufacturing base and it is headquarter of various shipping line of the
world. This city has a good transport facility which links it to different cities of UK.
From the above report, it has been concluded that all these cities are having attractive
features that increase tourism of that place. The tourism of place will help in increasing economy
of the country (Brouder, and et.al., 2016). Good architecture, transport facilities, scenic
landscapes attract a huge number of travellers to visit places. It is beneficial for the economy and
government of the country if it there are travellers and visitors from different part of the world
coming and visiting places of their country.
TASK 3
1.5 Compare the appeal of current leading tourist destinations with that of currently developing
tourist destinations
United Kingdom is a developed country and it also has a good economy which attracts a
lot of travellers and tourists. There are a number of cities which are attracted by tourists and
some of these cities are Manchester, London, DK towns, Glasgow, Edinburgh, Birmingham,
Liverpool and Bristol. Whitechapel requires development of place for attracting tourists. In
comparison of York and Liverpool, this city needs to develop more on the basis of physical,
social and cultural aspects. The development of any city and in this case ,Whitechapel requires
support of both government and city inhabitants. The majority of contribution of government of
UK to tourism is because of office trips and leisure travelling. York and Liverpool do not require
much development in their sight seen places. People visit York and Liverpool because of
business exposures and meetings but in case of Whitechapel, there is no opportunity for business
and no scope for business expansion hence no person travels there for business expansion. It is
advisable for government of Whitechapel to enhance opportunities of business so that there is a
growth in development of business as well as travellers. Whitechapel needs a good business
strategy and development of city for attracting a lot of customers and become competitive like
York and Liverpool (Jovicic, 2019). Whitechapel has a lot of opportunities for growth of
business and this is beneficial for UK to develop one more tourist destination. Whitechapel can
develop more in regards to architecture, monuments, transportation facility, communication

options, etc. Whitechapel can develop hotels and enhance it's accommodation facilities so that
more customers will be attracted towards this place. This city can be developed and attract more
travellers by establishing many gardens and parks. The historical monuments should be taken
care and preserved.
1.6 Evaluate how characteristics of a tourist destination affects appeal
There are different characteristics that affects appeal to the visitors and it is important to
consider these for estimating the needs and demands of tourist. This will help in growth in
economy of the country. Some of the factors and characteristics are mentioned below-
Popularity and promotional techniques – The popularity of an area or place determines
the number of visitors or tourists because popularity is the main reason for people to travel to a
place. There should be good and effective marketing techniques used by WhiteChapel to spread
information of this place and city among the people. Whitechapel can promote it's tourism on
internet, social media sites, online marketing, etc.
Change in the numbers of visitors – The number of visitors to a place or area reflects the
popularity of destination (Lai, and Li, 2016). If there is an increase in the number of tourist
destinations then there will be more generation of income as well as employment in the country.
This is an important factor which is considered by Whitechapel for determining the impact of
features of tourist destination in appealing to its visitors.
Types of visitors – The different type of visitors included depends on the basis of interest,
age, gender, travellers, class and money. All visitors choose place to visit on the basis of these
factors. There is a specific motive for all travellers to visit a particular place. In context of
Whitechapel, the visitors who have already visited the place are the ones who influence other
tourists to visit Whitechapel. These people affects patterns and place of visiting depending upon
season or trend.
Political stability - It is an essential factor that affects number of visitors to a place. The
political condition of the place is considered by people before planning to visit a place. There are
some political rules that affect tourism through their policies and it negatively impacts the
tourism. In context of Whitechapel, this city has now a stable political environment. This city
faced racial atacks on Bangladeshi people years ago but now this city has cope up with all the
damages and now there is safe and secure environment.

Quality of the services – The services provided to tourists must be effective and good so
that visitors are attracted towards the place. A good quality of services affects the satisfaction
level of travellers who are visiting a particular place. In Whitechapel, there must be good and
quality services to impress a lot of visitors.
Economic factors – This is an other important factor that impacts tourist destination
because there are various changes in different economic conditions of the country. The economic
changes in countries like inflation rates, interest rates and exchange rates. Such economic aspects
affects tourist destination and also number of visitors of Whitechapel.
Crime rates – There is a high change in the environment and due to this criminal
activities have also increased. Due to rise in criminal activities selection of tourists is highly
affected (Gómez, Lopez, and Molina, 2015). There are few countries where crime against
visitors in increasing day by day. Whitechapel should ensure safety and security of travellers and
tourists.
TASK 4
1.7 Analyse issues that affect popularity of tourist destinations
There are different issues or aspects that affects and influence the popularity of a tourist
destination. These aspects determines the level which attracts tourists towards a particular
destination. These different issues are described below -
Change in the climatic conditions - The change in climatic condition of a destination
influences the health of tourists and this is not suitable for each kind of tourist. Such changes
have negative as well as positive impact on the tourist destination.
Natural disasters- These affects the activity of each and every place or area. This affects
negatively the popularity of tourists at a particular place. Tourists and travel industry is not
directly affected by the natural disasters. If an earthquake occurs in a particular area then it
adversely affects the popularity of the destination.
Political issues – Different political issues develop a situation of war or riots in a
particular country. This is harmful for interest of tourists because these issues result in closure of
areas of the place. In case of any attacks all people are told to stay at home and nobody is
allowed to move out. Such condition is not at all good fer an effective tourist destination.

Terrorism – This is a major factor the impacts the decision making and selection of a
tourist. Terrorism is a threat for people as it causes physical as well as mental problem to an
individual. If there is a place where terrorism attacks are more, such places and countries are not
a choice of people for travelling.
Tourism trends – The different trends of market affects the popularity of visitors. The
value of services or products which are offered during the tour are affects mindset of visitors to
travel a particular place (Michailidou, And et.al., 2016). The income level of different people
affects the population of visitors as people who are earning less cannot afford to travel to an
expensive place or country. If a place has high rates of accommodation and transportation then it
will adversely affects the decision making of the visitors.
1.8 Discuss the potential for responsible tourism to enhance the host community at the
worldwide tourist destination
Responsible tourism determines an approach for the involvement and engagement of the
tourists. This consists of business, local and other stakeholders like government. The responsible
tourism focuses on the engagement of several stakeholders for the development of tourism. The
responsible tourism depends upon the tourism planning and development. This tourism can be
promoted in developing countries because this provides an opportunity for such countries to
develop their economies. There are basically three type of tourism planning and development
which includes environmental, economical and social impact. The increase in tourism has
benefited the economy for short term. On the other hand, this has long term negative social and
environmental impact. A responsible tourism is essential for developing long term as well as
short term growth and sustainability. The responsible tourism includes responsibility towards
society and committed towards environmental aspects and the group of local people in the
activity for development of tourism (Su, and et.al., 2019). It can be stated that a responsible
tourism development reaches the demands of visitors and host region. This protects and enhances
various opportunities for future growth and development. This helps in effective management of
all the resources for the fulfilment of the needs of all tourists. This means maintaining and

developing culture integrity, environmental balance and biological diversity. The benefits that
Whitechapel will have due to responsible tourism are listed below-
 Minimizing the negative economic, social and environment impact
 Generating economic benefit for the local people and also enhance the services and
facilities being offered to the tourists
 Increased satisfaction of tourists
 Make contribution towards the conservation of tourist destinations and the places of
heritage and thus developing long term sustainability.
A responsible tourism in Whitechapel will require a lot of investment and funds for the
development of plans involved in responsible tourism. Government will play a major role in
implementation of plan for responsible tourism. This gives support for the tourism industry and
having positive impact on al aspects of tourism. This helps in developing tourism industry of the
country.
CONCLUSION
From the above analysis it has been analysed that tourism industry in United Kingdom
has been developing day by day. This report helped in understanding the various worldwide
tourists destinations. This consists of various cultural, social and physical features that affects
tourism at a particular place. There are some characteristics and issues that affects popularity of a
tourist place or area. There is a huge scope of UK as well as other worldwide countries in
tourism industry. It is essential for tourists to analyse several cultural, physical and social
features before selecting a place for tourism or travel. It is important for various tourist
destinations to provide effective facilities to people so that they are impressed and increase the
popularity of that place. The various facilities, services and infrastructure should be developed
which includes important characteristics of tourist destination. In this report three cities are
discussed naming Whitechapel, York and Liverpool and Whitechapel is not a well known
tourists place thus it is important for country to enhance its characteristics and features to
enhance tourism in this area.

REFERENCES
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Online
UK tourism sector,2017 available through :
<https://www.ons.gov.uk/peoplepopulationandcommunity/leisureandtourism/articles/
theregionalvalueoftourismintheuk/2013>