Tourism Destination Trends and Analysis

This assignment examines the global tourism industry, focusing on popular destinations based on visitor numbers and revenue generation. It delves into current tourism trends, predicts future developments, and highlights concerns such as air pollution impacting iconic landmarks like the Taj Mahal. The report analyzes Virgin Holiday LTD as a case study, exploring its role in shaping the tourism landscape.

Tourist destination

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
1.1 main tourist destinations and generations of the world in terms of visitor number and
income generation ......................................................................................................................1
1.2 Statistics to determine the tourism destination trends and predict future trends...................3
Task 2...............................................................................................................................................4
2.1 Cultural, Social and physical features of Tourist Destinations of UK and Turkey .............4
2.2Comparison in between tourist destinations of UK and Turkey. ..........................................5
TASK 3............................................................................................................................................6
TASK 4............................................................................................................................................6
4.1 Analysers the effect of tourism destination...........................................................................6
4.2 Responsible for tourism enhance in market .........................................................................7
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Tourist destination is a place where people come to visit. Destination as a country, state,
region, city or town which is noticeable itself as place for tourist to visit. Place of destinations
are naturally formed and some time constructed. In this galaxy of world, there are various lands,
being raise and bless with various culture and intensely beautiful landscape. Each and every
country has its distinct identity. In this context, Virgin Holiday LTD is taken for assessment. It is
a tour operator company. It was founded in 1985. This report is introducing the main tourist
destinations in the world in terms of visitors number an income generation and also determine
tourism destinations trends and predicting the future trends. This report is going to understand
the cultural, social and physical features of tourist destinations, discussing the issued affect on
the popularity of tourist destinations, and evaluating the solutions of issues affecting these
destinations. This assessment is analysing five main tourist destinations of UK, Paris, China,
Peru and India. The famous tourist areas of these destinations are Tower Of London, Machu
Picchu, Great Wall of China, Taj Mahal and Eiffel Tower.
Task 1
1.1 main tourist destinations and generations of the world in terms of visitor number and income
generation
There are many famous destinations in the world and many companies offers holidays
worldwide destinations including the UK and many other countries also. Virgin Holiday is one
of the tourist destination companies.
The famous five places are Taj Mahal of India, Eiffel Tower of Europe, Great Wall of China,
Tower of London in UK and Machu Picchu in Peru (Liang, M. and Ma, R., 2018.).
Taj Mahal of India- Taj Mahal was built by Shah Jahan in 1653 in the memory of his wife
Mumtaz Mahal. In 2007, Taj Mahal was among Seven Wonders of the World. It is located in
Agra, Uttar Pradesh. The interior and exterior design and decorations of the Taj Mahal are
among the finest in Mughal Architecture. Taj Mahal attract around 7-8 million of visitors in last
five year. In 1983 The Taj Mahal was selected as a UNESCO World Heritage Site. The designs
and interior, exterior are totally on traditional culture. Sang-mar mar - stone is taken to build Taj
Mahal, which has special quality of its whiteness. The bodies of Shah Jahan and Mumtaz were
buried in the centred place of Taj Mahal. The revenue of Taj 75 Crore in last 3 years (Silva, M.
and Costa, R., 2018).
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Eiffel Tower of Paris- Eiffel Tower of Paris is located in France. Eiffel Tower
started construction in 1887 and was completed in 1889. Initially it was criticized by some
people of France for its intellectual designs but it has become a global cultural icon of
France. Eiffel Tower was the structure which is now recognize in the world. About 6.91
millions of people visited Eiffel Tower in last five years. The height of the tower is 1063
ft and there are 8 elevators in Eiffel Tower. The tower has total three flat for visitors, first and
second is for restaurant, the last top level of Eiffel Tower is 906ft above the land, and it is the
highest observation platform approachable to the public. The income generation of Eiffel Tower
is 435 billion Euros in last 5 years (Luo, F., Becken, S. and Zhong, Y., 2018).
The Great Wall of China- The Great Wall of China is located in the
mountainous area , named as Jinshanling. It is a military construction. The Great Wall of China
is easily reachable from Beijing; the structure stretch is on Bushan. It was build during the
Emperor of Qin Shi Huang. The main aim for construction of this wall is defence from territories
and for control of border. The total size of the wall is 21,196 km. Earlier the Great Wall of
China is names as Long Walls. It is apart great walls build between and north of Warring states.
The Great Wall of China is build between 5th and 8th century. The income generated from The
Great Wall Of china is $9.15 billion in last four years.
Tower of London- Tower of London is located in north bank of the River
Thames in central London which covers more than of the Traditional East London. The height of
Tower of London is 89ft. The owner Tower of London is Queen Elizabeth. This tower was build
in 1078 by William I. It is the famous destination point in the world. The area of Tower of
London is around 4.9 hectors. The tower of London is served as a Royal Residence. The
building of the tower is complex with two concentric rings of defending walls and a trench. In
English historical era, The tower of London has outstanding role. The visitors of The Tower of
London is around 2,843.031 in 2017.
Machu Picchu – Machu Picchu is located in Cuzco Region, Peru. It was founded
in 1450. The culture of the Machu Picchu is Inca Civilization. Machu Picchu is among the seven
Wonders of World and was designated in 1983. It is situated on a mountain rang 7970ft above.
the sea level. It was believed that Machu Picchu was constructed as estate for Emperor
Pachacuti and it is most famous civilization of Inca. It is polished with walls of dry stone. In
1983 UNESCO World Heritage Site declared as Peruvian Historic Sanctuary. The total revenue
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of Machu Picchu is $9.15 billion in last four years. Machu Pichhu is covered by forest area
which is attracted by many people to see the nature of environment. About 2lakh people in a
year visited Machu picchu in a year (Kim, H.K. and Lee, T.J., 2018).
1.2 Statistics to determine the tourism destination trends and predict future trends
Tower of London
Current Trends- The visitors of the Tower of London is 2785249 in 2015 which is increase to
2741126 in 2016. Virgin Holiday Company is working best for visitors as company is giving the
best information to visitors. The interior and exterior designs and pictures of tower attract many
people.
Future Trends- To improve the visitors ratio of Tower of London, Virgin Holiday company is
doing its best but company should provide more extra informations to attract more and more
customers which in turn increases the revenue of the UK economy.
Taj Mahal
Current Trends- Taj Mahal is now the most popular place in the world. People are more
attracted to Taj Mahal. About 7000000 peoples came to visit in 2015 which was increases to
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85000000. Virgin Holiday Company is earning high profit because of its operation of taking
customers to Taj Mahal.
Future Trends- Taj Mahal will remain most popular place for future also but it is very important
to take care of the building also. The marble of Taj Mahal is getting yellowish because of
Industrialization near the Fort, which in turn not good. The pollution is also increasing day by
day which distract visitors. The Virgin Holidays should provide better informations to the people
which boost up the revenue and visitors.
Eiffel Tower
Current Trends- The visitors of Eiffel Tower is 6910000 in 2015 which increases to 6917000 in
2016. People in the world are coming to visits Eiffel Tower. The tower building is very
beautifully build. The height of the tower is very high (Canosa, A., Graham, A. and Wilson, E.,
2018.).
Future Trends- Virgin Holiday company should do efforts to increase the visitors in future. The
terrorist attract in Eiffel tower decreases many people.
Machu Picchu
Current Trends- In 2015 the visitors of Machu Picchu is 1100000 which decreases to 1000000
because of lack of convenience facility.
Future Trends- Virgin Holiday Company should provide proper facility to increase the visitors
and should expand the convenience services (Shrestha, J.K., 2018.).
Great wall of China
Current Trends- The visitors of The Great Wall of China is 1072000 in 2015 which increases to
1156000 in 2016 because of its pictures and decoration of wall and the forests area attract many
people
Future Trends- Some people does come to visit because of the dangerous forest area. Virgin
Holiday Company should to provide better informations about The Great Wall of China.
Task 2
2.1 Cultural, Social and physical features of Tourist Destinations of UK and Turkey
Cultural features of UK- The name of UK culture is British culture. Culture of UK
affects the tourist destination largely because of its famous art galleries, museums, theatres,
world heritage, cinemas hall, Live music which attract the many people to see and understand the
culture of UK.
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Social features of UK- Economy of UK depends large on the travel and tourism sector
of the country. UK is largely depends on the social culture. The social economy of UK attracts
many people. Society of UK is very beautiful and very strong which attracts many people to
come and visit UK destinations. The standard of living of people is best.
Physical features of UK- The physical features of UK destination point is adorable and
excellence. The infrastructure is very impressive. It is very clean and hygienic. The sea areas is
very clean and good. Physical aspect plays a very important role in attracting the visitors. The
physical feature of UK is more developed which attract many tourist.
Cultural features of Turkey- The cultural factor of turkey is Ottoman Turkey,Ballet
festivals, nature of all the places, forts and museums. The festivals of turkey are amazingly
celebrated which attract many people.
Social Features- The social factors affects tourism in large extent. All the visitors of all
nations helps in improving the society. The society of Turkey is expanding because of the
increasing tourism in the country.
Physical Features- The physical factors of Turkey is quite developing but improvement
is going on. Efforts of turkey government is seen by its famous destination points. The rivers and
mountains are very beautiful. The infrastructure is also well maintained. The forts are not in bad
conditions (Çakar, K., 2018).
2.2Comparison in between tourist destinations of UK and Turkey.
Features UK Turkey
Cultural UK is already a developed
country which is mostly
preferred by tourist.
UK is dominated by Christians
religion (Carayannis, E.G and
et,al, 2018.).
Official language is English.
Stability in culture of UK
Turkey is still developing
country is less prefer by tourist
as compare to UK.
UK has both eastern and
western culture and various
religions.
Their is no official language.
Ever changing culture.
Social Society are classified on the Societies are classified on
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basis of occupations.
Social culture is rich and
modern which attract tourist
from all over the world.
The society of UK is well
discipline and well developed
which attract tourist.
religion and caste basis.
Tourist who wants to explore
the traditional and historical
social culture visits Turkey.
The society of Turkey is not
well developed because of
racial discrimination(Kim,
H.K. and Lee, T.J., 2018.) .
Physical Climate remain cold in UK.
Which attract many people to
visit UK.
Tourist visit UK any time for
its good socio economic and
climatic conditions.
The infrastructure of UK
destination point is properly
developed.
In turkey the climate is depend
on the area, like there cold
climate in north of Turkey and
hot and humid climate in south
of Turkey.
Tourist mostly visit Turkey in
winter season.
The infrastructure of Turkey is
not properly developed as forts
are not properly maintain.
TASK 3
Covered in ppt
TASK 4
4.1 Analysers the effect of tourism destination
In this context, to be on some effect on tourism destination is give by the economical and
social changes in organisation. There are any fewest of import part is to improve the tour and
travailing plane figure, with the help of addition the amount of client in state. On the other side,
many causes is give door-to-door contact on growing rate and make some change of state in
marketplace stock certificate (Kim, 2018.). To cut down the level of client is to be focal point on
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some factor is to be give door-to-door impact on industry and growing rate in marketplace. This
is to be focus on some most important factor are as follows :-
 Lack of transportation facility :- - In this context of use, is to be concentration on lack of
transportation system is one of the fewest crucial part and assist to easy impart between
client in activity. To better consumer rate and addition in merchandising state of affairs is
supported on growing rate. Communicating is most all-important portion to convey the
communication and kind some alteration of state to change the figure of customized. It is
give direct contact of way of motive and make some change of state in marketplace.
4.2 Responsible for tourism enhance in market
In this context, to be focus on some improve productivity and increase the current market
or improve he level of different destination. Accountable commercial enterprise relate social
group control towards social club, serious-mindedness towards state of affairs characteristic and
the unit action of the local people in the human activity for traveller alteration (Çakar, 2018).
Thus, it can be said that soluble tourist physical process fitting the need of the tourer as well as
the full-grown region and at the aforementioned time antifouling and heighten the accidental in
the approaching. On the other hand, Make effort towards the saving of tourist incoming and the
places of transportation place and thus improvement long statement uphold.
CONCLUSION
Form the above report is focus on the Virgin Holiday LTD is taken for assessment. It is a
tour operator company. It was founded in 1985. This report is introducing the main tourist
destinations in the world in terms of visitors number an income generation and also determine
tourism destinations trends and predicting the future trends. As per the above report is focus on
Taj Mahal is getting yellowish because of Industrialization near the Fort, which in turn not good.
The pollution is also increasing day by day which distract visitors.
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REFERENCES
Books and journals
Çakar, K., 2018. Critical success factors for tourist destination governance in times of crisis: a
case study of Antalya, Turkey. Journal of Travel & Tourism Marketing. pp.1-17.
Canosa, A., Graham, A. and Wilson, E., 2018. Growing up in a tourist destination: negotiating
space, identity and belonging. Children's Geographies. 16(2). pp.156-168.
Carayannis, E.G and et,al, 2018. Developing a socio-technical evaluation index for tourist
destination competitiveness using cognitive mapping and MCDA. Technological
Forecasting and Social Change. 131. pp.147-158.
Kim, H.K. and Lee, T.J., 2018. Brand equity of a tourist destination. Sustainability,.10(2). p.431.
Liang, M. and Ma, R., 2018. The Game Analysis of the Tourist Shopping Process in Tourism
Destination. Chinese Studies. 7(01). p.47.
Luo, F., Becken, S. and Zhong, Y., 2018. Changing travel patterns in China and ‘carbon
footprint’implications for a domestic tourist destination. Tourism Management. 65. pp.1-
13.
Shrestha, J.K., 2018. Development of a decision support model for optimization of tour time to
visit tourist destination points in a city. Geographical Journal of Nepal. 10. pp.29-38.
Silva, M. and Costa, R., 2018. How is the Brazil’s projected image as a tourism destination
perceived by the Portuguese tourist intermediaries: A Comparative analysis. Revista
Turismo & Desenvolviment. 1(27/28). pp.883-897.
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