Tourist Destination Report

This report analyzes tourist destinations, exploring trends, features, and issues. It compares leading and developing destinations, examines factors affecting popularity, and discusses the potential of responsible tourism.

Tourist Destination

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Main tourist destinations and generators of the world in terms of visitor numbers and
income generation.......................................................................................................................1
1.2 Statistics to determine tourism destination trends and predict future trends.......................2
TASK 2............................................................................................................................................5
2.1 Cultural, social and physical features of tourist destinations explaining their appeal to
tourists.........................................................................................................................................5
2.2 Compare features of developing and leading tourist destinations........................................6
TASK 3............................................................................................................................................8
Covered in PPT...........................................................................................................................8
TASK 4............................................................................................................................................8
4.1 Issues that affect the popularity of tourist destinations.........................................................8
4.2 Potential for responsible tourism to enhance the host community at worldwide tourist
destinations..................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Tourism destination management is a fundamental part of monitoring and controlling the
environmental impact of tourism. Destination administration can involve place use panning,
permits of business and control of zoning, environmental as well as other business initiative of
associations and regulation etc. Destination can be defined as the area where the tourism is more
important practice relatively and in which the economy may fundamentally impacted through
revenues of tourism. This can be a natural exhibition, inherent natural place or cultural value,
built or natural beauty, historical significance, offering amusement and leisure etc. Travel and
tourism sector is developing as an commercial industry which has vital role in the economy of
organisation and require sustainable tourism development in consideration of the complex
interrelationship (Ahmad, 2013). This report is associated with Virgin Holidays Ltd is an
organisation comes under the Virgin Group managed by Sir Richard Branson. The enterprise has
grown as one of the largest and leading long-haul tour regular operator. This report will discuss
the tourist destination and scope in UK along with social, cultural and physical tourist destination
features. There are numerous destination of characteristic influence their tourist appeal and
issues that affect their popularity globally.
TASK 1
1.1 Main tourist destinations and generators of the world in terms of visitor numbers and income
generation
Virgin Holiday Ltd as a part of Virirgn Group, owned by Sir Richard Branson, is one of
most successful long-haul and largest scheduled travel and tour operating organisation in United
Kingdom. The organisation offer holidays at several tourist destination the Canada, USA, Africa,
India, Far East Australia, The Indian Ocean, the Middle East and South Pacific etc. The company
has employed more than 69000 workers delivering their services and has more than 16.6million
Euros global annual revenues of enterprise Virgin Group (Armenski and et. al., 2011). The
company operate their business in many countries and many destination. Here are mentioned the
major tourist destination on the grounds of generators, income generation and number of visitor. Malaysia: Malaysia is southeast Asian country that offer their travellers unique tourism
experience. The company has been enlisted as largest visited country and destination that
is approximate 26.8million visitors annually as per 2017 data.
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 Thailand: For enjoying tourist destination with more sandy beaches, sunny, rich wildlife,
temples, sunny, temples and monasteries, visitors are more likely select this place to
travel (Beritelli, 2011). Tourism contribute more than 20.2% in their economy and reach
to 32.6million visitors a year. United Kingdom: UK is 6th most revenues earning and largest visited country as per 2017
data which has a rich culture, developed facilities in tourism, evolved infrastructure and
interesting stories behind their culture. UK state generate approximate $7.2billion USD in
country with tourist destination. Major attraction of UK is Tower of London, museum
etc. Germany: Industry of tourism in Germany contribute estimated 4.5% of entire GDP and
2 million opportunities of employment along with higher tourist number across the world.
The country managed to attract 35.6 million visitor annually toward their most visited
cities, protected areas such as The Western Pomerrania Lagoon Area National Park,
Saxon Switzerland National Park, Jasmund National Park etc.
 China: China, the place of Great Wall, the Shaolin Temple, the Forbidden City, the Three
Gorges and other historical sites etc. the country has received more than 55.6 million
foreign visitor in last year and has been able to manage approximate $45.8 USD in the
year of 2010.
These are the major locations and destinations that have been achieved to attract mass
number of visitors and traveller within their country (Crouch, 2011). Countries are gaining large
revenues and GDP amount through the assistance of tourism number which can aid in
performing the activities in their nations.
1.2 Statistics to determine tourism destination trends and predict future trends
This segments of the report will discuss the major trends and predicated further tourism
destinations and activities in the travel and tourism destinations. Along with, this will carry out
the major destinations of tourism on the grounds of the arranged revenues amount and visitor
number within the nation. Here are presented some statistics:
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This illustrated graph claimed various data, revenues amount and visitor number within
the enlisted companies. These are the most re-known places where people prefer to roam and
more likely invest their capital.
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Illustration 1: Most popular tourist destination
Source 1: Most popular tourist destination, 2018
Illustration 2: Tourist Market in Europe
Source 2: Tourist Market in Europe, 2018

It can be claimed from the above mentioned chart that in Europe, Germany is the most
visited place in entire Europe where UK also earn 3.5% of their entire GDP from the travel and
tourism segment.
Year Total Amount of
Travellers
(million)
Expenditure
(Billion)
Average
expend each
visit
Average
expenditure
of nights
each visit
Foreign Cost Balance
(billion)
2003 24.15 € 14.25 €402 8.3 -€ 16.33
2004 27.23 € 25.23 € 423 8.2 -€ 13.63
2005 29.45 € 12.36 € 456 8.3 -€ 14.22
2006 25.25 € 52.32 € 500 7.2 -€ 14.56
2007 30.12 € 25.32 € 521 7.4 -€ 14.57
2008 31.36 € 52.23 € 563 7.3 -€ 20.32
2009 31.45 € 96.12 € 589 7.8 -€ 21.36
2010 33.25 € 12.23 € 601 7.7 -€ 22.36
2011 33.85 € 45.21 € 621 6.3 -€ 14.63
2012 34.12 € 52.21 € 632 6.5 -€ 15.69
2013 35.96 € 12.32 € 655 6.2 -€ 18.96
2014 38.87 € 45.23 € 687 6.8 -€ 20.58
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As per discussed data, it is evident that UK has able to attract the number of visitors
within last few year at their more attractions like National Gallery, British Museum etc. as these
are the most popular destinations preferred by the travellers. UK has been able to gain
approximate 10% of their GDP rate in past five year successfully.
TASK 2
2.1 Cultural, social and physical features of tourist destinations explaining their appeal to tourists
Tourist destination can be referred as the places that have something better and unique to
offer to the culturally, historically and traditionally or their special leisure practices and so on.
There are various components and aspects in travel and tourism sector that is needed to be
discussed and managed before understand the social, demographical, economical traits of tourists
(Datzira-Masip and Poluzzi, 2014). Different destinations of tourism has different features and
places. Often, these features can be classified into three major sectors that are social, cultural and
physical. In this report, two destination one emerging and one leading destinations has selected
i.e. United Kingdom and India which will be analysed and compared features of their social,
physical and culture discussed here:
Features United Kingdom India
Social The significance of historical of the several
destinations of tourism in United Kingdom
in regard of the two world war are majorly
attracting several people to roam and visit
such places along with their exists and
other features of society having the
historical influence over United Kingdom
(Shoval, Isaacson and Chhetri, 2013).
India can be defined as the social
system encompassing it which is
complicated in nature. The
civilisation's diversity in regard of
their linguistic and ethnicity are
defined to be the most evaluated
and significant social features.
Several social and regional strata
are possessing and existing distinct
associated with the cuisines,
practices and other influencing
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destination of tourism.
Cultural UK is one of the richest culture country in
entire world with well-known destinations.
For instance, Victoria & Albert Museum,
British Museum, Science Museum and
Natural History Museum which has the
ability to presents various accomplishment
of humankind associated with the
historical, cultural values, arts etc. With
this, UK frames several significant sites
and locations which composes the cultural
features such as Kensington Palace,
Buckingham Palace, Tower of London etc.
India possesses very fundamental
features cultural in regard of the
cultural tourism. There are several
structure, cuisines, artefacts along
with crafts and arts of cultural
significance. These Rajasthan and
Delhi forts render visitor a
historical aspects and glimpse
where several mosques temples and
destination also attract the tourists
of foreign to the country's centres
and religious places.
Physical UK involve distinct physical features
which accelerate the visiting desirability to
the destinations among the visitors. There
are several attractive resource made by
nature act in regard of the creation of
attraction to tourist. The destination
include various lakes, caves, beaches,
mountains etc.
India contain diversification when
it comes to physical features within
the country. There is a huge
presence of mountains, beaches,
islands, tropical attributes, deserts
along with other physical features
which are considered enough
appealing and revenues generating
in the sector of travel and tourism.
Very known places such as
Kashmir, Ladakh, Rohtang Pass
which are linked with the tourism
adventures that are attracting their
foreign nations. There are several
waterfalls, tea garden, valleys,
forests and other villages which
attract the tourist along with adding
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tourism package more value.
2.2 Compare features of developing and leading tourist destinations
Leading and developing tourism are not only distinct from each other but can not contain
similar existence (Di Pietro, Di Virgilio and Pantano, 2012). So in order to this, consideration is
required for them as destinations are more distinct from each other. United Kingdom is being one
of the most leading destination of tourism where as India is one of the emerging tourist
destination that is promoting and managing their infrastructure in more significant manner. There
is large difference among the developing and leading destinations of tourism on the grounds of
features i.e. discussed here:
India United Kingdom
Incredible India with the crown of Himalayas,
this can lead to nation's shores which can lead
to golden deserts and south deserts to the tribes
and east cultures.
Complex culture, rich tradition and endless
diversity. This is initially presents to their
unique constitution which United Kingdom is
endlessly fascinating to discover places.
Indian tourist destination consist of
monuments, mountains, tropical islands,
beaches, hill stations, jungles, temples, hill
stations and array of heritage site of UNSECO.
Indian tourism has experienced more diverged
natures and culture which is its major features
(Fourie and Santana-Gallego, 2011).
UK has numerous various components that
attract more number of tourist such as beaches
that helps in drawing consumer attractions.
This is one of the mainly visited nation in the
entire world. Main benefits in UK tourism has
that they have good transportation network
effective from various nations. It can aid in
accomplishment the level of satisfaction of
entire traveller.
There are numerous appealing and attracting
tourists destinations in India such as Kerala,
Goa, J&K, Himanchal Pradesh, New Delhi,
Utrakhand etc.
Having a proper relations with other nations as
well suitable and attractive infrastructure.
Various places such as world heritage sites,
themes parks, London sightseeing places and
other plenty destination enough appealing to
attract consumer attention.
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The stunning and Taj Mahal is one of the seven
major destinations in the world along with
million of traveller from entire world along
with Rajasthan, palaces and forts etc.
In United Kingdom, there are variety of
destinations include natural and man-made
places that are attractive. Government and
people of UK always welcomes and organise
various activities for traveller to visit and
provide proper accommodation.
There are various elements in India which is an emerging country struggling for the
improvement and development of their transportation services, tourist services along with
management of various practices. Due to lack of proper financial funds and practices,
government deliver and provide more quality based activities such as UK.
On other side, United Kingdom has various merits then they have the services of
transportation with more higher technologies that can assist them in enhancing the consumer
satisfaction (Frenzel, Koens and Steinbrink, 2012). But based on previous few reports, this has
been acknowledged which India is developing and emerging as well as not only help in more
better relations for the betterment of country.
TASK 3
Covered in PPT
TASK 4
4.1 Issues that affect the popularity of tourist destinations
There are various problems and issues that are influence the destinations and popularity
of tourist destinations. These issues which set the criteria that are opted in context to understand
the attractiveness of the destination. Here are mentioned some of those issues: Climate Change: Climate change can influence various tourist number widely as it is
fundamental for the tourist to opt more appropriate environment. Increasing carbon
emission, global warming etc. are the leading cause of climate change which is leading to
one of the major issue in the world and leading to negative influences (Horng And et. al.,
2012).
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 Natural Disasters: This influence the entire industry and the destination of tourist places
very wide hugely that influence the entire practice which should be organised in such
destinations. Hence, this can be considered as one of the major issues within the industry.
 Political Issues: Countries such as UK are facing some negative consequences in their
political factors which are needed to be resolved for creating more stable and sustainable
tourism development within their nations (Laws, 2011). Travel stress can be catered in regard through poor travel situations. As travelling is more
free from the stress but as the increment of more convenience has incurred, transportation
has become more hassle free.
 Terrorism: This can be consider as the major issues that influence the entire country's
role. The nation that are influenced through the terrorism issues are not in the preference
list of tourists as they lack of safety and security (Oliveira and Panyik, 2015).
 Increasing rates of inflation as well as higher rate of exchange for the prevailed currency
will have influenced the tourist more negative influence for the further destinations of
tourists. For e.g., transportation cost has emphasised in United Kingdom cause of the
effect the environment as duty of road fuel of 53Euros litres which has been obligied that
can aid in spending more customer thereby reducing the popularity.
 High tourist inflow in London and United kingdom between the year of 2011 to 2017 had
negative influence on the practices of tourism cause of which inflow of tourist in UK has
reduced. Also due to more pollution and carbon emission, various activities are needed to
execute in regard of achieving their business objectives (Saraniemi and Kylänen, 2011).
 Tourism leakage can be defined as one of the essential element that adversely influencing
the industry of tourism in the local region. More than, 80% of the revenues of tourism
goes to the hotel and airline industry that does not measure the local tourism industry
business. Average leaking in industry has been set at 40-50% in regard of United
Kingdom. Hence, tourist are not getting pleasant experiences and trips to local businesses
which may not support their business much.
Considering the mentioned components, this can evident that these elements might have
significant influence on the tourist destination worldwide. As per the popularity of places and
influence of components, the destination of tourism get affected (Pandža Bajs, 2015). UK
whereas is overviewing over these elements and recovering such elements that can help in
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achieving business objectives. Whereas in India, there are several components which are
affecting their business such as terrorism, pollution etc.
4.2 Potential for responsible tourism to enhance the host community at worldwide tourist
destinations
Responsible practices of tourism would need the tourism stakeholder management to
reduce the harmful influence of tourism on society, economy, social and cultural life in the local
region. Harmful influence would be decreased in UK so that entire tourism benefits can be
increased for the certain destination of tourist (Prayag and Ryan, 2011). Industry of tourism is
liable to employ huge number of people indirectly and directly along with those outcome of
tourism practices which are sustainable in nature. Various cultural and heritage companies are
funded by the enterprises such as Virgin Holiday Limited in regard of preserving the historic and
natural sites such as Victoria & Albert Museum, National Park etc.
Various world tourism organisations such as UNSECO, are promoting the practices of
tourism in regard of emphasise the revenues by the tourism activities generations which can
support local businesses (Prebensen And et. al., 2013). In regard of executing the liable activities
of tourism in UK, various enterprises are working in this sector for encouraging world tourism
and support operators such as Virgin Holiday Limited. UK at recent time is modifying in regard
of liable activities of tourism but liable for the practices for tourism in the nation aiming over the
supporting nation.
CONCLUSION
This can affirm from the above mentioned report that tourism destination administration
can involve place use panning, permits of business and control of zoning, environmental as well
as other business initiative of associations and regulation etc. The company operate their
business in many countries and many destination. These are the major locations and destinations
that have been achieved to attract mass number of visitors and traveller within their country. This
segments of the report will discuss the major trends and predicated further tourism destinations
and activities in the travel and tourism destinations. Tourist destination can be referred as the
places that have something better and unique to offer to the culturally, historically and
traditionally or their special leisure practices and so on. Leading and developing tourism are not
only distinct from each other but can not contain similar existence. destination are approximate
similar in their major traits but are contrast in comparison to their appeal, its culture of
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destinations in the entire world. There are numerous traits and characteristics that are needed to
consider while managing tourist destination appeal in regard of assessing and managing major
characteristics. There are various problems and issues that are influence the destinations and
popularity of tourist destinations.
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REFERENCES
Books and journals
Ahmad, A., 2013. The constraints of tourism development for a cultural heritage destination:
The case of Kampong Ayer (Water Village) in Brunei Darussalam. Tourism
Management Perspectives. 8. pp.106-113.
Armenski, T. and et.al., 2011. Destination competitivenes: A challenging process for Serbia.
Human Geographies. 5(1). p.19.
Beritelli, P., 2011. Cooperation among prominent actors in a tourist destination. Annals of
Tourism Research. 38(2). pp.607-629.
Crouch, G.I., 2011. Destination competitiveness: An analysis of determinant attributes. Journal
of travel research. 50(1). pp.27-45.
Datzira-Masip, J. and Poluzzi, A., 2014. Brand architecture management: The case of four
tourist destinations in Catalonia. Journal of Destination Marketing & Management.
3(1). pp.48-58.
Di Pietro, L., Di Virgilio, F. and Pantano, E., 2012. Social network for the choice of tourist
destination: Attitude and behavioural intention. Journal of Hospitality and Tourism
Technology. 3(1). pp.60-76.
Fourie, J. and Santana-Gallego, M., 2011. The impact of mega-sport events on tourist arrivals.
Tourism management. 32(6). pp.1364-1370.
Frenzel, F., Koens, K. and Steinbrink, M. eds., 2012. Slum tourism: Poverty, power and ethics
(Vol. 32). Routledge.
Horng, J.S. And et.al., 2012. Understanding the impact of culinary brand equity and destination
familiarity on travel intentions. Tourism Management. 33(4). pp.815-824.
Laws, E., 2011. Tourist destination governance: Practice, theory and issues. Cabi.
Oliveira, E. and Panyik, E., 2015. Content, context and co-creation: Digital challenges in
destination branding with references to Portugal as a tourist destination. Journal of
Vacation Marketing. 21(1). pp.53-74.
Pandža Bajs, I., 2015. Tourist perceived value, relationship to satisfaction, and behavioral
intentions: The example of the Croatian tourist destination Dubrovnik. Journal of
Travel Research. 54(1). pp.122-134.
Prayag, G. and Ryan, C., 2011. The relationship between the ‘push’and ‘pull’factors of a tourist
destination: The role of nationality–an analytical qualitative research approach. Current
Issues in Tourism. 14(2). pp.121-143.
Prebensen, N.K. And et.al., 2013. Motivation and involvement as antecedents of the perceived
value of the destination experience. Journal of Travel Research. 52(2). pp.253-264.
Saraniemi, S. and Kylänen, M., 2011. Problematizing the concept of tourism destination: An
analysis of different theoretical approaches. Journal of Travel Research. 50(2). pp.133-
143.
Shoval, N., Isaacson, M. and Chhetri, P., 2013. GPS, smartphones, and the future of tourism
research. The Wiley Blackwell companion to tourism, pp.251-261.
Tortella, B.D. and Tirado, D., 2011. Hotel water consumption at a seasonal mass tourist
destination. The case of the island of Mallorca. Journal of environmental management.
92(10). pp.2568-2579.
Online
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