Tourist Destination Analysis

This report analyzes the main tourist destinations worldwide, their appeal to tourists, issues affecting popularity, and the potential of responsible tourism. It covers statistics, trends, cultural, social, and physical features, comparing leading and developing destinations.

Tourist Destination
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Contents
Introduction.........................................................................................................................................3
Task1....................................................................................................................................................4
1.1Analyse main tourist destinations and generators of the world in terms of visitor numbers
and income generation....................................................................................................................4
1.2Analyse statistics to determine tourism destination trends and predict future trends..........6
Task2....................................................................................................................................................7
2.1Analyse the cultural, social and physical features of tourist destinations explaining their
appeal to tourists..............................................................................................................................7
2.2 Compare features of developing and leading tourist destinations.........................................9
Task 3.................................................................................................................................................11
3.1 Compare the appeal of current leading tourist destinations with that of currently
developing tourist destinations.....................................................................................................13
3.2 Evaluate how characteristics of a tourist destination affect its appeal................................16
Task 4.................................................................................................................................................20
4.1Analyse issues that affect the popularity of tourist destinations...........................................20
4.2 Discuss the potential for responsible tourism to enhance the host community at worldwide
tourist destinations........................................................................................................................23
Conclusion..........................................................................................................................................24
References..........................................................................................................................................25
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Introduction
The tourism industry is one of the fastest and leading sectors in the present market. It is one
of the sectors which is contributing to the development and growth of the nation to sustain
and retain in the global market. The industry is very effectively helping the nation to carry
out the work in an effective and appropriate manner in the competitive world. The economic
state of the nation is also getting more effective and stable as due to many issues and
problems the un-stability took place. The tourist destination has to be managed so that the
visitors can be able to get attracted more towards several beautiful destinations of the country
(Mowforth and Munt, 2015). In this report, the discussion will be done on the scope of the
key UK and worldwide destinations. Along with that the physical, social and culture features
of different tourist destinations will be concerned. The understanding of impact of
characteristics in the appeals of destinations will be done. The issues and problems that will
be affecting the popularity of the destinations will also be discussed in the assignment report.
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Task 1
Executive Summary
The five major tourist destinations that the study focused on generating revenues and visitor’s
arrivals are UK, France, China, Spain and the United States. All these are considered the top
revenue generator in the world level in travel and tourism sector. Therefore, it is understood
that the scope of travel and tourism sector is very wide.
Introduction
The travel industry is having a wide scope to grow and get developed in the competitive
world. With the assistance of this sector, the nation is also able to get stabilize in the world
market. This task will be focusing on the top income generators and destinations where large
number of visitors come
1.1 Analyse main tourist destinations and generators of the world in terms of visitor
numbers and income generation
Tourism is one of the industry which carries out all its operations and activities in relation to
the travelling. Tourist destinations are those places which are visited by the customer to fulfil
their purpose and objectives. The travel and tourism sector is very effectively growing and it
is helping in contributing to nation’s GDP (Boniface, et. al., 2012). There is a various nation
in the world which is listed on the top for generating income. Worldwide traveling is
preferred by the people which are creating a base to increase the revenue of a country. Below
are some of the tourist places which is generating highest rates of revenue in the world-
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Source: (UNWTO, 2017)
1. France- This nation is listed at the top of revenue generator place in the world. It is
having various places which have helped in attaining sustainability in the market.
Tourist arrival for this is a nation is considered the highest in number as in 2015 84.5
million people visited the nation and in 2016 it has decreased compared to 82.6
million. The revenue of the nation has also fluctuated due to the change in the arrivals
of people.
2. UK- The United Kingdom is listed in the top tourist destination places worldwide
where the arrival of the visitors in the year 2015 was 34.4 million and in 2016 it raised
to 35.8. The receipts that the nation received in 2015 is US$ 45.5 billion, and in 2016
the nation got US$ 39.6 Billion.
3. China- The nation is well known for its heritage and technological activities therefore
to is listed in the top revenue generator in the world. In 2015 the nation got 56.9
million visitors and in 2016 it raised to 59. 3 million (Munar, 2012). The revenue for
the year 2015 was US$ 45.0 billion and in 2016 US$ 44.4 billion
4. Spain- Spain is also in the top 10 positions in the highest generators of revenue. 68.7
million people were the arrival of visitors to this nation in 2015 and it took a hike to
75.6 million people in 2016. This is very effectively aided the nation to raise its
generation of revenue.
5. United States- The United States is also having numerous natural and man-made
destination which is drawing the attention of many people in the society it is very
helpful for it to generate high rates of revenue. The revenue that the nation has earned
in 2015 was US$ 205.4 billion and US$ 205.9 billion in 2016 which is the highest
among all the destinations.
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1.2 Analyse statistics to determine tourism destination trends and predict future trends
The travel and tourism sector is having a wide scope which is needed to be understood by the
organisation so that it can be able to make effective use of the resources and information that
is available with the firm. At the recent time, the customers are willing to spend lots of
money for fun and leisure time, it is very necessary for the organisation and the management
of the nation to take in consideration about this aspect (Chorley, 2015). Knowing it well they
can be able to get the source to plan and design the growth strategies in the proper manner.
Source: (Visit Britain. N.D)
The graph mentioned above showcase that the travel and tourism sector is frequently growing
and is having the opportunity to enhance in the coming time. The overseas visit of the people
in the nation is continuously growing from the past decades. The nation is able to attract lots
of visitors every year because of its beauty. There is a various aspect which is been concerned
by people which is been very effectively offered by the country. Since 2012 to 2017 the
growth can be seen in number visitors to the nation. Therefore, from the current trend of the
sector, it can be analysed that future of this industry is very wide and bright and it may draw
in the customer by 41.7 million people in 2018.
Conclusion
Form the discussion it has been understood that a large number of people are spending a huge
amount of money for their leisure time. this is aiding different nation to generate revenues
and income. This has also interpreted that in future the growth scope is very high.
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Task 2
2.1 Analyse the cultural, social and physical features of tourist destinations explaining
their appeal to tourists
There are different features which are related to several estimations which are having a great
impact on the appeals of the nations. It is very necessary for the tour operating company to
understand the values and worth of different features. There are basically three features which
are to be understood so that promotion for that can be done to attract more and more
customers. Below is the analysis of the features of two major tourist destinations-
United Kingdom United States
Cultural features The nation is listed as the
top ten tourist destination as
it is having various cultural
values and believes which is
drawing the attention of
people (Du Cros and
McKercher, 2015). It is
having various culture and
people are valuing it from
past decades. The nation is
having the beliefs of the
Church. The dominant
religion that the nation is
having is Christianity. The
language that is been mostly
spoken by the people in the
nation are Scottish Gaelic,
Welsh, Irish Gaelic and
many more.
The nation is having diverse
nature of culture as there is
large number of population
all have different values and
cultures. The nation is also
in a situation which is called
as the melting point where
different people from
various places contributes to
the culture and values of the
country, therefore, diverse
culture can be seen here.
The language that is been
spoke in this place is
Spanish, French, German
and Chinese besides English
(Goeldner and Ritchie,
2012).
Social features The social feature of the
nation that is most
concerned by the people of
the society is to educate and
For American people the
most important thing is that
they are very much
concerned about is the
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to get an education. People
in the nation is focusing
more on the development
and enhancement of
individual. Here also the
people are very much
involved in the following of
ritual and believes as per the
customs that is been
followed since the beginning
(Kim and Stepchenkova,
2015).
autonomy. They believe that
the ups and downs success
and failures are totally
depended upon the activities
that one does. The people in
the nation are very punctual
and use to do the work by
setting up the priorities and
preferences.
Physical features The nation is physically
advanced as there are
various places both man-
made and natural
destinations are there which
is having the pleasing
factors which will help the
nation draw in the attention
of people towards it (Öğüt
and Onur Taş, 2012). The
Ochil Hills, Black
Mountain, Brecon are the
physical traits of the nation
which is attracting
customers.
The United States of
America is also very
effective and famous for its
physical features. There are
different places which are
having its natural beauties at
the same time the man-made
things are also there which
is attracting the people from
worldwide (Rosselló-Nadal,
2014). Great Basin, Death
Valley, Mississippi River
and many more.
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2.2 Compare features of developing and leading tourist destinations
UK USA India Nepal
Leading Developing
Social factor The social
factors of the
nation very
effectively
followed also
this is helping
the nation to
attract a large
number of
people to learn
and understand
the values and
culture of the
nation. The
nation is
attracting the
people by the
leading system
of education.
This is very
necessary and
must at the
present time.
there are many
inventions and
development
that has taken
place in the
nation due to
the effective
The social
feature of the
nation is the
believes and
value of the
autonomy.
Every people
the nation is
very much
dedicated
towards the
work (Rubin, et.
al.,). The
success and
failures are
obtained by the
people are
because of the
hard work and
the activities
that are been
performed by
them.
Being a
developing
country, the
nation is having
various customs
and social
beliefs which
are needed to be
followed and
are being
adopted by the
people till the
dates. The
values and
beliefs are more
dedicatedly
followed by the
people in India.
The rituals and
values are more
worthful for the
people in the
nation as
compared to
developed
nation (Pandža
Bajs, 2015).
The nation is
having different
social beliefs
which are
needed to be
followed
appropriately.
As the nation is
in the
developing
stage there are
many things
which
diversifying the
people in the
nation.
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education
system provide
to people.
Cultural
factors
The culture of
the nation is
very advanced
and is
modernised. It
has become
technologically
advanced so for
knowing the
advancement
technique the
people use to
visit here.
The cultural of
the different
nationalities are
adopted here as
the number of
population here
is very high
which are
different places.
Therefore, the
diversity in the
culture is
present.
The culture is
being followed
by the nation in
a very strict
manner. Being
developing
nation there are
many locations
where culture is
not followed
then strict
action are taken
(Sehmer, 2015).
Nepal is very
similar to India
both the nation
is situated
geographically
near to each
other which is
showing a large
number of
similarities in
values, believes
and cultures.
Physical
factors
There is a large
difference in the
physical
appearance of
the nation. It is
a developed
nation which is
having a good
infrastructure
which is
attracting the
people.
Similarly, to
UK, USA is
also very much
developed. It is
also having well
structure
physical
appearance as
because of the
good and stable
condition of the
nation’s
economy
(Sehmer, 2015).
India is very
beautiful
naturally but the
infrastructural
visibility is not
as good as the
developed
nation.
Nepal is also
very attractive
and is having
various natural
and man-made
places which
draw in the
attention of
people
worldwide.
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Task 3
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The travel and tourism sector is one of the growing sectors in the market, the appeal is
essential for the nation. The traits and characteristics of the destination for both developing
and developed will be considering in this presentation.
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3.1 Compare the appeal of current leading tourist destinations with that of currently
developing tourist destinations.
The main appeals of the nation can be able to get attained through the characteristics of the
physical political and social. These are very necessary to understand in an effective so that
the customers can be attracted.
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The physical factors of the nation India and UK are different. In Bangalore, the natural
beauties are very attracting and at the same time, London is more attractive as of its physical
appearance.
The social values of both the destinations are very different. The Bangalore is socially more
concerned as India is the nation of values and beliefs. Whereas London is socially less
contributing itself, it is focusing on development and advancement.
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The culture of different destination that is developing and developed are distinctive from each
other. Bangalore is diversified with different cultures but London is mostly focused on one
culture of Christianity.
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3.2 Evaluate how characteristics of a tourist destination affect its appeal.
In this slide, it is seen that 85million tourist is visiting in Bangalore and 31.5 million tourists
is visiting in a year in London. This helps in increasing of economic condition of places.
Bangalore is contributing approximately 32.62 million in the travel and tourism sector and
London is contributing approximately 36 billion in the tourism sector. Both of the places
have different government authorities London has visit Britain and Bangalore has ITDC.
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This slide helps in knowing about the economic traits of Bangalore and London. Both of the
places has different tourist appeals with which tourist get attract towards the places. Both
place to import and export different items according to their needs. Bangalore has 12.34
million population and London has approx 8.788 million population.
There are various things which attract different types of tourist. The climate of the
destinations also helps in attracting a number of visitors towards the place. Different site of a
destination like historical place etc. attracts number of visitors towards the country. People
get attracted towards the physical beauty of the places.
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From the discussion, it has been analysed that the destinations London and Bangalore are
having its appeal which is having great contribution to the attraction of the customers.
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Task 4
Executive summary
There are various issues and problems that are been faced by the different tourist destinations
which are affecting the image of the place along with that the popularity of the destinations. It
has been understood that the potential tourism is assisting the nation to develop and get
enhanced in the competitive world.
Introduction
The popularity of the destination is the attraction aspect for visitors but there are several
issues and problems that are affecting the appeals of the destination. Also, the visitors are
avoiding to visit those places due to faced issues and challenges. This task will help in
understanding the factors affecting the popularity of destinations and also about potentially
responsible tourism.
4.1 Analyse issues that affect the popularity of tourist destinations
At the present time, the issues that the travel and tourism industry are facing is very high as
there is a consistency change in the market technologies along with that the environment is
also getting changed. It is essential for the travel and tourism companies to take in
consideration about the issues and challenges so that overcoming them will help in attracting
customers and retaining existing visitors (Abahre and Raddad, 2016). There are numerous
such as-
Source: (Author, 2018)
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Issues
Terroris
m
Natural
disaster
Polutions
Poor
infrastruct
ure

 Terrorism- This is one of the biggest issues that is been faced by the several
destinations in the nation. There are various places which are been facing terror
attacks where many people have lost their lives. This has entirely changed the
perception of the people for travelling to such places. The UK and Spain re potentially
facing the terrorist attacks which have influenced the population of the world. The
decision and choice to visit these destinations are becoming an issue. Many people are
not willing to visit the place due to the fear and terror. This is concurring the minds
and thoughts of the people which ultimately is influencing the nation's popularity.
Source:(The star.com, 2018)
 Natural disaster- This is another major factor which is having a great impact on the
destinations. The natural disasters cannot be managed and controlled it is caused
naturally. The risk factors in this type of issue are very high, there will be no prior
notice for such problems. The people resist getting the place as to get protected from
the natural causes that take place anytime. The natural disasters like wildfire, tsunami,
flood and much more are there which is affecting the destination of the UK and Spain.
The people are not bold enough to go such places where they are not sure about
having a safe and secured life.
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Source: (First post budget, 2017)
 Pollution- There are many places which are having natural beauties of the country, but
very fewer people visit there due to the impure atmosphere. The pollution is very high
and is badly influencing the people and visitors there. The vehicle is the major reason
for pollution in the nation. It is polluting the air which is not drawing the attention of
visitors.
 Poor infrastructure- there are various places in the nations which are very beautiful
and attractive but due to poor infrastructure and lack of resources the places are not
visited much. This is affecting the popularity of the nation and is also influencing the
people’s thoughts and minds to visit such places. Lack of the resources are affecting
the people and that areas which can be treated as the most attractive places of the
nations.
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4.2 Discuss the potential for responsible tourism to enhance the host community at
worldwide tourist destinations
Responsible tourism is a kind of tourism which is helping the nation to minimize the impacts
of social, environmental and economic factors. It is very helpful for the countries to generate
and stabilise the economic conditions. There are various benefits that can be able to get
attained by the nations and its local people with the help of the responsible tourism. With the
assistance of this, the host country will be able to get enhanced and developed and will be
able to attract the customers in a more effective way. practicing the responsible tourism will
aid the living and working situation in both UK and Spain. The travel and tourism industry
will also be able to get developed and enhanced appropriately.
It is very necessary for the organisation and the nation to take in consideration about the
aspect related to the responsible tourism. The nation must promote the responsible tourism by
motivating and creating awareness about safety and protection of the habitats that is been
given to people by nature. This will help in safeguarding and protecting the natural beauties
and destinations. Along with that, the surrounding can also be able to keep clean and safe
which will help in attracting the customers more towards these places. The people of the
society in the nation has to be familiar with the issues and problems this will help on attaining
a sustainable tourism in the market.
Conclusion
From the discussion, it has been determined that the different issues and problems are
affecting destinations of UK and Spain, this is decreasing the popularity of the place which is
affecting the country to survive in the competitive world. The potentially responsible tourism
has been understood which can assist the nation to develop the worth of the places.
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Conclusion
From the discussion, it has been analysed that the travel and tourism sector is very important
and is vital for the UK market. It has been understood that there are various tourist
destinations which are helping in generating income as a large number of visitors are visiting
those places. It has been understood that Uk is also one of the top tourist destinations in the
world. From the study, it can be concluded that there are several traits which are having a
great impact on the appeals of the destinations. The features such as physical, social and
cultural have been understood for the different destinations. Numerous issues and problems
that there which is been faced by the tourist destinations. The nations will have to face them
and overcome them effectively by using effective strategies and plans. The potential for the
responsible tourism has been understood that will help in enhancing the popularity of host
country.
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References
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