Tourist Destination Analysis Report

This report analyzes main tourist destinations worldwide, predicts future trends, compares cultural features, evaluates appeal factors, discusses responsible tourism, and assesses issues affecting tourist destination popularity.

Tourist Destination
1

Contents
Introduction................................................................................................................................3
Task 1.........................................................................................................................................4
1.1 Analyse main tourist destinations and generators of the world in terms of visitor numbers
and income generation...............................................................................................................5
1.2 Analyse statistics to determine tourism destination trends and predict future trends..........7
Task 2.......................................................................................................................................10
2.1 Analyse cultural, social and physical features of tourist destinations explaining their
appeal to tourists......................................................................................................................10
2.2 Compare features of developing and leading tourist destinations.....................................12
Task 3.......................................................................................................................................14
3.1 Compare the appeal of current leading tourist destinations with that of currently
developing tourist destinations.................................................................................................14
3.2 Evaluate how characteristics of a tourist destination affect its appeal...............................18
Task 4.......................................................................................................................................22
4.1 Analyse issues that affect the popularity of tourist destinations........................................23
4.2 Discuss the potential for responsible tourism to enhance the host community at worldwide
tourist destinations...................................................................................................................25
Conclusion................................................................................................................................28
References................................................................................................................................29
2

Introduction
Tourism is a leisure as well as provide the fun activity as it is an act of travel for the
relaxation purpose. Tourism is a type of industry that draws, accommodates and provides
entertainment to tourists. This will assist in generating income for the country. It can be
classified into two parts which include inbound and outbound tourism. Inbound tourism states
that individuals who are resident to our country and come to visit our country. Outbound
tourism refers to the type of tourism where the resident of country travels to another country
(Sehba, 2016). In this report, Virgin Holidays has been taken as it offers the different holiday
packages to the diversified destinations. In task one; the discussion is done on different
tourist destination that assists in income generation. In task two, the examination is done on
different features of destination which assist in explaining the appeal to tourists. In task three,
demonstration of different factors which have an adverse impact on its appeal is to be
presented. In task four, various issues need to be analysed which affect the popularity of
tourist destination is evaluated under the project.
3

Task 1
Executive Summary
There are different destinations in the world which needs to be improved and this will assist
in generating the income by attracting the more visitors. Virgin Holidays assist in offering the
different holiday packages to the consumers. In this task, the discussion is to be done on
different destinations and generators of the world as well as the generation of income made
under this.
Introduction
In this task, the discussion is to be done on different tourist destinations as well as generators
of the world so that they can increase the number of visitors and on the basis of that income
can be generated. Along with this, evaluation is to be done on the basis of statistics so that
they can determine the trends whether it is current or future which is related to a tourist
destination.
4

1.1 Analyse main tourist destinations and generators of the world in terms of visitor
numbers and income generation
In the world, an innumerable destination which is having an increment in a figure of visitors
as well as on the basis of that different destinations are able to generate more income. Top 5
destinations include France, United States, Spain, China and Italy. The top destination which
is having high international tourism receipts in the United States that 205.9
Figure 1: Tourist destination
Source: (UNWTO, 2017)
France: In France, diversified destinations are there which are famed worldwide. In this
country, employees of Virgin holidays should take care of places and according to the
requirements of the consumer, improvements need to be done which assist in expansion at a
high rate. In the year 2015, revenue was 46USDbn as compared to the previous year (CEIC,
2018).
5

Figure 2: Business Travel Spending
Source: (Statista, 2016)
United States: As per the international tourism receipts, in 2015 it is 2.5.4bn and in
comparison, to 2016 it was 205.9. The international tourist arrival in 2015 was 77.5 and in
2016 it was 75.6.
Spain: Different destination in Spain which help in the development of the economy with the
increase in a number of visitors and on the basis of those visitors spend more amounts and
this will aid in expanding the growth of the economy. As per the tourism receipts
internationally, it has been analysed that in the year 2015, it was 56.5 but a comparison to
2016, it was 60.3 (UNWTO, 2017).
China: This country is also having various destinations. As in China, the tourism sector is
growing on an incessant basis. This will offer the supreme involvement in increasing or
expanding the growth by an increment in the number of visitors. As in China, they are
following good culture as well as having so many heritage monuments so that success can be
attained. According to international tourism receipts, in the year 2015 it was 45 but in
comparison to 2016, it was 44.4 (UNWTO, 2017).
6

Italy: As per the international tourist arrival, in the year 2015, it was 50.7 and in the year
2016, it was 52.4 (UNWTO, 2017).
7

1.2 Analyse statistics to determine tourism destination trends and predict future trends
The employees of Virgin Holidays should follow the appropriate trend as this would be
helpful to both the visitors whether it is domestic or international so that visitors can attain
the best experience according to the culture. The main drivers include experience based on
culture, seasonal events or opportunities. They have to use appropriate resources in delivering
better services so that they can attain the best experience. Word of mouth is the main factors
which have an impact on the decision of visitors.
Figure 3: International Tourism
Source: (Trading Economics, 2018)
The above graph shows that in the year 2016, the arrivals of visitors is more than 34000000
as comparison done from the year 2015 then the arrival of visitors in the UK is increasing.
This will help in the development of an economy that helps in growth and expansion.
8

Figure 4: Trends in Inbound Tourism
Source: (Airportwatch, 2016)
The above graph denotes that in the year 2013 number of visitors are 32.813 and spending are
£21.012 but on the other hand, in the year 2012 is 31.084 as compared to this the visitors are
increasing.
There are some future trends which are determined and identified by analysing the statistics
which include:
Social media: This trend includes the web-based as well as technology based on mobile so
that they can do an effective conversation between communities or individuals. If authorities
of tourism destination decide to adopt online platform then they have to make promotions for
the changes. It is very much helpful in providing a message about the changes to the public
(Edgell Sr, 2016).
Another future trend is travel with a mission which assists in incorporating the added value
rather than wasting time.
9

Safety and security: To attain the safety goal, regulatory bodies should prepare an action plan
which includes that the higher authorities of Virgin Holidays should involve all the
stakeholders so that they can conduct the crime prevention programme. They need to make
coordination as well as the relationship with the stakeholders as it assists in creating the
awareness through the campaign (Edgell Sr, 2016).
Workforce development: The manager of Virgin Holidays should provide the training and
guidance so that they can deliver best services as so that development can be made. They
have to implement appropriate policies based on education for all the organisation in the
tourism sector.
Conclusion
It has been decided that staff members of Virgin holidays should evaluate and analyse the
statistics as it assists in identifying and collecting the information or data about visitors along
with the trend which has been followed in the market.
10

Task 2
Introduction
In this task, the discussion is to be done on the features whether it is cultural, social as well as
physical features which assist in explaining their appeal to tourists. Along with this, the
comparison needs to be done on the developing as well as leading tourist destination.
2.1 Analyse cultural, social and physical features of tourist destinations explaining their
appeal to tourists
In this, UK is selected so that task can be completed which assist in explaining their appeal.
In this, cultural, social and physical values which assist in understanding the diversified
qualities so that number of tourist get attracted. The country is well-developed as it also
delivers the proper participation of the tourists in terms of cultural, social as well as physical
features related to a tourist destination. The employees of Virgin holidays should do market
research and on the basis of that services need to be delivered. There are different
destinations in the UK which are having a historical image which assists in attracting visitors.
For analysing the various features of two tourist destination that is India and UK.
Cultural Feature: It is a human-made feature which can be demonstrated or represented on a
map which includes tower, bridge or monuments and so on. The services should be carried in
an efficient way of cultural values which assist in linking with the historical significance.
Social Feature: It is a type of feature which assists in sharing the information with friends or
family.
Physical Feature: It is a brand of natural science which assist in dealing with the study of
processes along with the patterns in the natural environment.
Basis Developing Nation (India) Developed Nation (UK)
Cultural Feature In respect to cultural
tourism, India is having
various and essential
significant cultural features.
In the UK, there are so many
cultural destinations which
include British Museum,
Science Museum or Albert
11

India is having different
cuisines, artefacts as well as
arts as well as the craft of
cultural significance. In
India, there are different
forts which denote the
historical image and attract
the foreign visitors (Live
Science, 2018).
Museum having a potential
for attracting visitors. As it
helps in providing the
information related to
historical value
(Advameg.Inc, 2018).
Social Feature In India, popularity assists in
possessing a social system
which is complex in nature.
This helps in denoting the
ethnicity as well as
linguistic, which is the most
important and significant
feature of tourism in India.
There are some groups
which are related to regional
and social and that creates
the difference associated
with practices and having an
impact on tourist
destinations (Money
Matters, 2018).
Local societies of UK assist
in making better
arrangements for the visitors
so that they can improve
their convenience and on the
basis of that they can
decrease the issues. Central
and state government help in
reducing the fares and
adopting the appropriate
policies (Expatica, 2018).
Physical Feature There are so many physical
features in India. A country
having islands, mountains,
beaches or deserts as these
are the physical features
which assist in generating
It consists the various
physical features which
assist in accelerating the
desirability so that they can
visit the destination among
visitors. In the UK, there are
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more revenue (Tripathi,
2017).
various destinations but
Scotland is having the
biggest bump in the UK
which is having landscape or
mountains and it is the
biggest physical feature
(Oddizzi, 2014).
These all factors play a vital role in maximising a number of visitors and generating more
revenue. There are so many challenges which aid in practising the business in tourism which
includes environmental, terrorism and so on. They have to convince the consumers and run
business in a proficient way.
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2.2 Compare features of developing and leading tourist destinations
The higher authorities and employees of Virgin Holidays should provide appropriate
information to the visitors so that they can make the decision to visit the place. When they are
offering the appropriate information, then this will assist in Virgin holiday in generating more
revenue. Along with this, it aids in creating more opportunity which helps in expansion of the
economy. Higher authority of Virgin holiday should select destination according to the
culture, heritage or resources of the country.
Basis Developing
Destination
(Nepal)
Developing
Destination
(India)
Developed
Destination
(Australia)
Developed
Destination (UK)
Resources Nepal is also a
developing
nation and their
resources small
as well as
scattered.
India is a
developing nation
and that’s why the
country does not
have appropriate
resources so that
destinations or
places can be
improved. This is
the main reason
India having a
slow growth.
Australia
having good
resources in
terms of
alumina or
gold.
The UK having a
good image in
terms of financial
resources as they
are having
maximum funds
which can be
utilized in
developing the
sector.
Tourist
Destinatio
n
Different
destinations of
Nepal are Patan,
Kathmandu,
Bhaktapur etc.
In India, different
destinations are
Red Fort, tea
garden,
Dudhsagar falls,
City Palace of
Udaipur and so on
Some
destinations
include
Sydney,
Melbourne,
Perth etc.
There are so many
destinations in the
UK which attract
visitors include
Buckingham
Palace, British
Museum, Tower of
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(Trak.in, 2016). London, Roman
Baths and so on
(Dearsley, 2018).
Culture The culture of
Nepal denotes
the fusion of
Indo-Aryan as
well as Tibeto-
Mongolian
which influence
result and affect
the history of
migration
(Admaveg, Inc.
2018).
In India, there are
different
individuals which
are following
different culture
and that culture is
associated with
religion, caste and
so on. In India,
they are following
oldest culture as
well as an urban
civilization which
starts from 3300
BC to 1300 BC
(Chamaria, 2016).
In Australia,
western culture
is following
and that should
be influenced
by unique
geography.
The UK having a
moderate climate
not so much cool
or not so much
poor. This will
help in maximising
the number of
visitors. The
climate of the
country is helpful
in attracting more
visitors and
according to that,
they can generate
more revenue.
Conclusion
From the above, it has been analysed that there are different features in a destination which
support in fascinating a large number of visitors as well as this will increase the spending and
by this Virgin Holiday can generate more revenue. In this, the comparison is done which
assist in analysing and identifying the tourist destinations whether it is developing or leading.
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Task 3
3.1 Compare the appeal of current leading tourist destinations with that of currently
developing tourist destinations
Speaker Notes: There are diversified destinations which aid in appealing so that they can
attract visitors. In the world, there are different places which are developing or developed
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nation. There are some factors which aid in creating the differentiation in the destination. The
employees and higher authorities of Virgin Holiday do market research and on the basis of
that places needs to be renovated. Two cities are taken that is London is a developed nation
and Bangalore is a developing nation.
Attraction: In London, there are so many famous places so that they can visit which include
British Museum, Tower of London and so on. In Bangalore, some famous places include
Iskon Temple, Tipu Sultan’s Summer Palace and so on.
Accommodation: London is a developed city and there are some hotels which having enough
space so that visitors cannot face any issue which includes park hotel and so on. But on the
other side, In Bangalore, Taj Hotel, Crown Plaza as it has enough space.
Availability: This will increase the inflow of guests in the city and assist in generating more
profit. This will spare time along with the cost. This factor having an impact on tourist
destination.
17

Speaker Notes: In the different countries, there are different cities and in this task, London
and Bangalore are taken. In London, underground facilities are available but on the other
side, Bangalore having metro facilities. Likewise, in London, individuals can get tickets of
trains or planes in the cheapest way but in Bangalore, only trains and buses tickets are
available at a cheaper rate.
Speaker Notes: London is a developed city and individuals are following British culture
along with the British Cuisine. But on the other hand, Bangalore is a developing nation and in
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this individual, is adopting diversified culture along with the various type of cuisines
(Expatica. 2018). In London, Tower of London is a historical building which attracts visitors
whereas, in Bangalore, Tipu Sultan's palace assists in attracting visitors as it determines the
historical image.
19

3.2 Evaluate how characteristics of a tourist destination affect its appeal
Tourist destination appeal depends on the different factors and each as well as every
destination having their own characteristics. This had an adverse impact on destination.
London as well as Bangalore is both develop and developing and have potential in
maximising figure of visitors.
20

There are the different driving force which has an impression on the plea of tourist
destination which comprises crime rate, technology, economy, environment, publicity, crime
rate and so on (Morrison, 2013).
In London, facility of transportation is effective but on the other hand, in Bangalore people
facing so many issues in getting transportation facility. Society of London is developed as
London is a developed city. But Bangalore is a developing that’s why society is also
developing.
21

In London, people are having a good standard of living but on the other hand, individuals of
Bangalore, not the effective standard of living as compared to London. To attract the visitors,
both cities should use the appropriate tool to do publicity. They have to use appropriate social
networking sites and on that information, should provide about the places.
The crime rate in Bangalore is high as it has an effect on the visitors. But in London, the
crime rate is less. Along with this, the economic condition of London is stable that’s why it is
developed. But the economic condition of Bangalore is unstable that’s why it is developing
(Aitchison, et. al., 2014).
22

23

Task 4
Executive Summary
Responsible tourism assists in making better places for the individuals so that they can live in
as well as it provides better places for the people so that people can visit the different
destinations. It requires the operators, regulatory bodies, tourists should take more
responsibility so that they can take action to make tourism more sustainable (Grimwood, et.
al., 2015). There is a diversified issue which has an impact on the popularity of tourism
destination which includes terrorism, safety or security and so on. It is necessary that Virgin
holiday should take proper care of their visitors which assist them in attaining best
experience.
Introduction
In this task, the discussion is to be done on the diversified issues which have an adversative
impression on the acceptance of tourist destination which backings in attracting a large
number of visitors. Along with this, the demonstration is to be presented on the responsible
tourism which aids in expanding the host community in the whole world.
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4.1 Analyse issues that affect the popularity of tourist destinations
The staff members of Virgin holiday should examine the different destinations and analyse
the impact of different factors whether it is positive or negative. Some influences that have an
essential impact on the fame of tourist destination include:
 Natural Disasters: This issue having an adverse impression on the verdict of visitors and the
popularity of destinations which having a capability in attracting the visitors. From the
natural disaster, there is a decrement in currency being expended in the area because of the
absence of guests as well as it assists in destroying the natural environments (Baruah, 2017).
 Health Warnings: In the country, there are different health warnings which have a huge
impact on the tourism industry in the whole world. If any type of disease occurs in the
country, then this will affect the decision of visitors. Moreover, it also decreases the
popularity of diversified destinations.
 Terrorism: When individuals listen about the terrorist attacks in the world, the tourists
become more concerned about their safety and by these visitors change their mind along with
the plan. Along with this, visitors make their decision of visiting those places which are
having less risk. This aims to inspire the kind of fear which will assist individuals in changing
their behaviour (Parkinson and Heyden, 2015).
 High inflation: When the economy of the UK has a high inflation rate then this will be having
an impact on the business of Virgin Holidays as it decreases the value of money. This will
become costly to the visitors and by these visitors spend less time in the country.
Figure 5: Factors affecting popularity of tourist destination
Source: (Tutorials Point, 2018)
 Impact on the environment: When visitors come to visit different destination of the country,
then it is necessary and essential for the employees of Virgin Holidays to provide the positive
25

and friendly environment. These have an adverse impact on the life of regions. This will be
having a negative impact as well that is a huge damage to greenery that arises with the
increase in population (Tutorials Point, 2018).
 Lack of Transport and communication: Transportation is essential to the tourism industry as
visitors want to visit different places or destinations, then they can use different modes of
transportation include aeroplanes, automobiles, trains, ships and so on. If there is a lack of
modes of transport then this will affect the decision of visitors (Study.com., 2018).
26

4.2 Discuss the potential for responsible tourism to enhance the host community at
worldwide tourist destinations
In the present time, the tourism sector is one of the largest as well as growing sector of the
economy with the comparison of other countries. Responsible tourism assists in realizing the
tourism activity as a provider as well as traveller so that they can deliver the proper attention
according to the situation of the activity along with the consequences of implementation
(Jones, et. al., 2016). The employees of Virgin Holiday should promote the different
destination and for that, they have to take appropriate actions in developing the industry.
Responsible tourism assists in offering the benefits to the local community by watching the
natural beauty all around. It provides money to local society who plays an essential role in
maintaining the destinations (Mody, et. al., 2014). There are some benefits which are related
to responsible tourism for the host community include:
 It increases or boosts the value of culture as well as environmental heritage.
 It assists in generating revenue for the protection or prevention of heritage.
 Responsible tourism succour in promoting the development of infrastructure so that
investment can be made.
 It also helps in creating the economic opportunities (Cheng and Wu, 2015).
27

Figure 6: Sustainable Community
Source: (The Field, 2013)
Responsible tourism having a positive as well as negative impact on tourism along with the
changes which are made by the employees of Virgin Holidays in attracting the visitors.
Positive impact includes:
 Maximisation of accessibility which assists in existing of the cultural resources.
 The manager of Virgin Holiday should provide training and guidance to the employees so
that they can deliver best services to society and this will assist in interpreting the area of
heritage (The Field, 2013).
 Responsible tourism assists in generating opportunities to grow the economy and by that
tourism can stabilize the economy.
Some negative impact includes:
 This will boost the crime rate in the economy and this will affect the visitor’s decision.
 The increment in physical damage such as accommodation or environment (Diedrich and
Aswani, 2016).
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 Overexploitation of resources.
Conclusion
From the above answer, it has been determined that there are so many factors which have an
impact on Travel and Tourism industry. The employees of Virgin holidays should provide
proper safety and security so that they can make visitors become successful in gaining best
experience.
29

Conclusion
It has been determined from the above answers that development of diversified destinations is
essential as it helps in maximising the number of customers. The employees of Virgin
holiday should provide proper safety and security to the visitors so that they can earn good
experience and on the basis of that company can generate more revenue. Virgin Holiday
should analyse the market so that they can become successful in identifying the needs and
wants of consumers. Then, as per the requirements employees should deliver the services
which assist in boosting the satisfaction level of consumers. When staff members are
delivering better services then this will aid in boosting the performance level of the
employees. The employees of Virgin Holidays should adopt appropriate strategies so that
business can be developed. They have to improve destinations so that they can attract more
visitors and by that, they can generate the income. This will aid in boosting or expanding the
growth of the economy.
30

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