Tourism Marketing and Destination Image

This assignment delves into the crucial role of tourism marketing in shaping perceptions and influencing tourist choices. It examines various aspects, including the impact of marketing strategies, evolving tourism trends, and the creation of a positive destination image. Students will analyze real-world case studies and relevant data to understand how these factors collectively contribute to successful tourism development.

Tourist destination

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Tourist destinations and generators.......................................................................................1
1.2 Tourism destinations trends and predict future trends .......................................................3
TASK 2............................................................................................................................................5
2.1 Social, physical and cultural features of tourist destination..................................................5
2.2 Compare features of leading and developing tourist destination..........................................6
TASK 3............................................................................................................................................6
3.1 Appeal of actual leading tourist destination..........................................................................6
3.2 Characteristic of a tourist destinations ................................................................................7
TASK 4............................................................................................................................................8
4.1 Issues that affect the popularity of tourist destination..........................................................8
4.2 Potentials for responsible tourism to raise the host community...........................................9
CONCLUSION ............................................................................................................................10
REFERENCES..............................................................................................................................11
.......................................................................................................................................................12

INTRODUCTION
Tourist destination (TD) define as a interest place where each and every traveller visit.
The aim of visiting this area because there are natural and cultural value which is essential to
attract large number of the tourist. Main reason of success of hospitality industry is development
in the mode of advancement as well as transformation in the technology. Every travellers are
visit TD for unpaid activities (Content Marketing for Travel, Tourism and Hospitality, 2016). In
this way, they feel energetic and relaxed after visiting touristed locations. An individual living in
improved nation such as USA and UK need to research new areas like Spain, India etc. Large
number of the countries required to encourage their famous TD because it support them in
achieving maximum amount of fund.
This file is based on Hospitality sector which is “TUI”. It is a travel & tourism company
in United Kingdom, they running their firm in around the globe as well as give several services
like: Airlines and Hotel Stay etc. This assessment discuss regarding main famous places which
they are creating through different modes. Future trends prediction will also discussed in this file.
At last various problems which impact popularity of TD and responsibility of tourism in order to
enhance world wide which is also determined in this.
TASK 1
1.1 Tourist destinations and generators
Different countries started to providing large significant to tourism business after 2009.
This sector will be created more number of essential jobs in last time period as well as several
nation in order to earning profitability from this TUI (Anuar and et. al., 2012). There are mainly
2 kind of traveller one is national and other international. As per the figures of United Nations
Educational Scientific and Cultural Organization (UNESCO) under this economic is succeeding
and growing to striking 200 billion before in year 2020.
Problem France China United
Kingdom
USA Spain
Contribution
in Economic
In country is
Europe which
reasoned as
the popular
There is main
issue is time
management
when they did
UK is growing
and
succeeding
through a
In the total
economic, this
sector only
contribute 3%,
They has most
prosperous
players in TS.
This state is
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nation by large
number of the
visitor.
not provide
large
preference to
(Tourism
sector) TS but
after in year
1990 they
mainly
focused to
started this
sector
(Ashton,
2014).
abrasive phase
as well as glob
and Brexit
economy.
There are 3.5
percent
contribution in
united
kingdom.
in year 2025
this figure is
grow up 0.8 &
(Supposed).
This kind of
firm created
20.6 % jobs
from this field.
complete
competitive
publicity. TS
has to
contribute 161
billion in the
world.
Numbers of
Travellers
About sixty
million person
are visit in
travel &
tourism
industry as
well as
expenditure
average is
1276.53
someone.
In year 2015,
guest number
who visited
T&T (travel &
tourism)
industry was
around twenty
million, they
spending
39.88 billion
1000 per
visitor.
36.115
millions
person are
visit every
year. Average
is 1000 people
who spend
246.1pound so
in this visitor
to important
destination of
this.
In year 2015,
60 % millions
person need
and want to
visit this
nation. In this
734 was
spending 1000
per person.
Thirty two
percent
travellers
required to
visit this state.
But in this
surprising
figures is
spending
1415.52 per
person.
Prime TD French
Riviera, Eiffel
Tower, Viex-
port.
Karst Hills,
Foebidden
city,
Tiananmen
Royal mile
shops,
Buckingham
palace,
Liberty state,
Hollywood
Zion park
(Beritelli,
Royal place,
prado
museum,
Gaudi
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Square. Kelvingrove
gallery.
2011). building.
1.2 Tourism destinations trends and predict future trends
TUI has been comely growth in past year is 3 to 4 time period as well as their trend will
change for upcoming 3 to 5 years (Chang and et. al., 2012). United kingdom is most of the
popular place because large number of the travellers are visit this country. The spending by day
so in this large number of the visitors are hold up 53 percent their share in market is 127.4
billions pound.
Almost ¼ of the person living in state of London because they acquire job of this nation, this
amount will raise in forthcoming period. Brexit has to made direct and negative effect on the
growth of economic but T&T industry has capacity in order to grow hard time. Night tourism
and events are suppose to view impressive success and development because they have straight
relation with conception (Chon, 2015). There are different numbers of the expects but several
person are accept that education and medical tourism. They are play critical and important role in
this sector development but festival section and business in night but are significant in duty of
contribution.
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Illustration 1: In 2015, Total revenue from Tourist

As per the above two image of graphs, which show is number of visitors and total spend that will
boost the money which they are defragmenting large fund in travelling may come fallen. It is
also show the product price also down in two to three years (Fernandes, 2011). In upcoming time
period, this state face different type of problems in their business one is unemployment. TUI has
capable to create millions of employment but in this, regime has to provide appropriate attention
to T&T sector. In this sector, 3 million person are working but in next five year it will decrees by
30,000- 40,000. From the same, Culture programs will maximise, it is good for company and
their person to minimise the trouble in specific time period. Buckingham is a famous place of
visiting in order to attract large number of the travellers.
In year January- March which is show as a off season in United Kingdom but it is not define as
visitors significantly fallen (Jovanović, 2016). Between April- June, about ten millions person
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Illustration 2: Number of travellers and Total Spend
Illustration 3: Comparison in year, they grow

visited in this state which is all around 6% point from past quarter. July- September which means
peak year so in this, 10.66 millions travellers went to T&T in this time period.
TASK 2
2.1 Social, physical and cultural features of tourist destination
According to the case study Nepal and UK are 2 main destination where large number of
the person visit. But in the form of United Kingdom and they work as leading destination but
nest is Nepal which is a developing TD. Each and every person are normally visit so aim of work
but in UK travellers go with a aimed to spend several luxury period with their relatives and
families. As per the reports, it acquire determine the from past years. Britain is tributary much in
a world from the tourism side (Kim and et. al., 2013). There are mainly three main things such as
social, physical and cultural components of TD are determine which help in maximising the
gross domestic product rate in economy.
Cultural: Each and every country has their ancient and self culture which determined by natural
factors over there. All the popular foods, monuments and drinks etc. are includes in this part. It is
very important to attract large number of the travellers in a systematic manner. UK have large
number of man made and natural prospects which help in facilitating different visitors. For
examples: Hyda Park and Albert Museum etc. are popular TD over there. But other country is
Nepal which has only earthy memorial which are taking best place in upcoming years. It
considers Kathmandu Valley.
Social: It is other main aspects of TD is community who help in destination development which
is intensify by the TUI. Under this organisation made a direct and positive effect on national and
international society so in this way they give better employment to each person in every team. In
year 2010-11 a main thing to analysis % that by intensify the overall growth level of business is
around three point five million opportunities were given.
Physical: It characteristic of the TD should be better in order to attract large number of the
visitors (Lopes, 2011). This features considers basic facilities, infrastructure and location etc. In
this way authorities always seek to maintain and develop TD. There are several negative effects
on Physical components as the big number of travellers can disturbed natural scale of the
national and international country. It is very hard for the legal authority to spend maximum fund
and sustain the TD.
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2.2 Compare features of leading and developing tourist destination
Developing as well as Leading TD bot are not similar for each other as well as they have
different existence. These components are well-defined together, so in this way correct learning
regarding them is necessity (López-Guzmán and et. al., 2011). UK is a leading sector of tourism
in all over the world and in comparison Nepal is define as developing industry which is attract
large number of the visitors. Comparison between developing and leading of TD on the basis of
elements which are define as follows:
Leading tourist destination Developing Tourist destination
UK have different number of components and
beaches through which they achieve large
number of travellers in a time period.
Kingdom of Nepal is always have few losses
danger which force them earlier ten years.
They also have appropriate infrastructure to
agreement with another states as well as make
better relation also.
Nepal have better link with another states but
legal authority never have appropriate fund to
buy advanced technological infrastructure.
Different number of natural sports and man
made are broad in range. Thus visitors have
some options also.
They only have natural travellers sports which
acquire damaged and dilapidated after different
earthquake.
Regime and local community always help
Britain in order to welcome different tourist
(Reza Jalilvand and Samiei, 2012).
Both government and local society help
regarding to natural hazards. In this way,
dissatisfaction feeling will be generated so
each and every person move in another states
reason of searching job opportunities.
Britain is a state, and they have better network
in transportation in comparison of other
country. This support in increasing visitors
satisfaction level in a systematic manner.
Under this kind of country have better
transportation system, it is not high technology
because it will based on UK.
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TASK 3
3.1 Appeal of actual leading tourist destination
Presently leading TD have better rate in economy with correct social perspectives. In this
way government plan important role in order to attracting large number of the travellers in an
efficiency manner.
Government play important role of whole countries because they providing core attention
to their visitors in a systematic manner (Swarbrooke and Page, 2012). Fundamentally, there are 2
destination one is developing as well as second is second is identify as leading in order to attract
large number of the travellers. India is known as developing country another is Untried which is
known as developed. TUI is largely depend on the tourist destination and sport characteristic.
There are several features of TD which are as follows:
Number of travellers: In UK have different kind of TD which attract large number of travellers.
In every year approx 37.3 million persons are visit in this country. As per the another side, which
is known as India, they have big place due to visit as well as proper facilities in regards to attract
different kind of persons. Approx 8.80 million visitor are visit in India.
Climate: UK climate position is better so in this various types of travellers are visit and see cool
upwind. Another is India they have hot weather in order to maximise humidity level.
Physical: This will implies regarding the existence economical situation of a state to deal with
different variety of persons. United kingdom have appropriate physical substructure which
modify that they are able to deal with different kind of issue related to the visitors but in
comparison Nepal which never have accurate infrastructure as well as they belongs to pathetic
urban classification. United Kingdom also have better conveyance services in compare Nepal in
order to maximising visitor satisfaction level.
Economical : Economic development and growth play essential role in pull a travellers towards
specific destination. UK have good growth in comparison Nepal, the output is success and
growth of visitor development (Rodríguez Campo and et. al., 2011). United Kingdom is a well
established state so they are never depended on another formed countries. But some time Nepal
deal with a earthy presence.
Accessibility: There are different kind of facilities due to transportation in UK such as railway
and other flights services which can give better experience to travellers. And another is India
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which can also give transportation quickness like cabs, flights and other so that travellers. So
with the help oh this they never face different issues due to transportation.
3.2 Characteristic of a tourist destinations
The Administration
TUI group
Dated: 10th October 2017
Matter : Effect of features on TD on Cuba
Economic situations of each and every state which plays an important role in pulling the
visitors all over here around with the society behaviours as well. If a state have better
economical success and social accept then different number of tourist will leaving to yield
place over there. Thus, by including this, primarily TD acquire separate into 2 main forms
which are: leading and developing TD. This document is based on features of destination with
link to tourism growth as well as development. One of the poor and crime destined state is
CUBA in the universe rather than another. Different number of evildoing rate in mentioned
country is maximising day to day (San Martin and et. al., 2013). Rate of murders as well as
loots which are getting in order to maximise in Cuba. This intend that their cultural activity
towards the community is not better and correct . Furthermore, their economical situations is
also never better just because murders rate are very advanced with lots as well. Thus no of the
tourist sort that they want and need to stay over there but in this way different number of
organisations visits much in Cuba. It states that repose form of business is not yet polished
from there. According to the case study, On 29 May 2015, after big congressional and review
appraisal, the U.S. authorities overturn Cuba’s appellation as a Regime Terrorism Sponsor.
This regime, Cuba is main crime which is based on city so it is not correct for the purpose
tourist. Apart from this, authorities form so that their precede by a nation is one organisation
communistic which province that the government form nature is autocratic. This perceived
that the poverty level is also advanced in a nation which is not advantageous regarding to the
orientation of traveller growth and rate.
Thanks
Business Consultant
In group of TUI
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TASK 4
4.1 Issues that affect the popularity of tourist destination
There are different number of issues which is highly impact TD popularity in a
systematic manner. These problems support to identify the destination attractiveness which is
highly attract different number of travellers (Santos and Vieira, 2012). Main and most problems
which cab be determined under this:
Change in climate: It is main components which is highly impact large number of travellers due
to a destination. Modifying climatic and their destination condition which is also effect on tourist
health so it is not needed which is never suitable for each and every kind of visitors. For
examples: Climate of several states which became in winters so it is influence more visitors due
to destination.
Natural problems: Whenever this issue take a place so it is influence all activities which is
present in this country. This highly impacts the nation population is a systematic manner.
Terrorism: Terrorism case is effected several places of the destination of visitors. Coercion
attacks to generate fear in tourists mind as well as reduce visitors numbers.
Tourism trends: All trends are take in the market which effect the TD popularity in a effective
and efficiency manner (Sun and et. al., 2015). If several visitors want and need to try new as well
as found for a various place which influence the destination unpopularity.
Transport and communication destination: It is define as a one of the main issue which is also
effect of the TD popularity in a systematic manner. There are several number of person who like
to visit for various sites but probable is poor communication which is negatively impact this.
Further if travellers face several type of issues in visit from single location to other than this will
also influence the visitors movements. With developments in these deftness TD quality can be
sustained.
Lack of manpower: Manpower play essential role in rise the TUI. Poor experienced and skilled
are negatively influence TD as well as vice versa unpopularity.
Availability of resources: Resources availability in a state in order to maximise the service
quality which is provide to visitors so it is also impacted in a large manner.
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4.2 Potentials for responsible tourism to raise the host community
Generating a good place as well as visitors for the country is known as responsible
tourism. With the support of liable organisation whole the negative effects of environmental,
social and economic problem can be decreased (Vagionis and Loumioti, 2011). In the TD of
United kingdom all visitors are studying in order to developed with the assist of liable business.
Local person should be provided several economic advantages for example: Prime preference
which should be provided to the general person to do many organisations in the destination of
tourist. This will also assist them in developing their well-being. In this kind of people that
should be considered in any judgement making about the terminus. So in this all condition
regarding working which will be improved.
Different impacts are complete by United Kingdom to lead T&T industry but it is
essential to promote natural beauty according to the case study. At the equal time to sustain
discipline in hospitality industry. From the same, it being impose in United kingdom by doing
liable tourism which will give above advantages to United kingdom are as follows:
 Maximise travellers satisfaction level
 Increasing the negative effect on environmental, economic and social etc.
 this will created by local and economic person in order to enhance service levels
(Vajčnerová and et. al., 2012).
 It will also make contribution due to conservation of different TD with the heritage places
which will generate long period benefits.
CONCLUSION
From the above mentioned report, it can be concluded that, tourist destination is very
important for the hospitality industry and visitors. This firm has to view success and growth in
Asian and Europe area which is increasing with a advanced place. There are several type of
countries which is highly depend upon travel & Tourism sector. There are several kind of factors
which appeal person to visit various places. In this report to kind of countries one is developing
and another is leading like examples Nepal and UK. An another benefits is cost for these state
where travellers never have to provide more amount for different facilities such as hotel stay and
air tickets.
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REFERENCES
Books and journals
Anuar, A. N. A. and et. al., 2012. The roles of tourism system towards development of tourist
friendly destination concept. Asian social science. 8(6). p.146.
Ashton, A. S., 2014. Tourist destination brand image development—an analysis based on
stakeholders’ perception: A case study from Southland, New Zealand. Journal of
Vacation Marketing. 20(3). pp.279-292.
Beritelli, P., 2011. Tourist destination governance through local elites: Looking beyond the
stakeholder level (Doctoral dissertation, Universität St. Gallen).
Chang, K. C., Chen, M. C. and Hsu, C. L., 2012. Identifying Critical Brand Contact Elements of
a Tourist Destination: Applications of Kano's Model and the Importance–satisfaction
Model. International Journal of Tourism Research. 14(3). pp.205-221.
Chon, K. S., 2015. Traveler destination image modification process and its marketing
implications. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual
Conference (pp. 480-482). Springer, Cham.
Fernandes, C., 2011. Cultural planning and creative tourism in an emerging tourist destination.
International journal of management cases. 13(3). pp.629-636.
Jovanović, V., 2016. The application of GIS and its components in tourism. Yugoslav Journal of
Operations Research. 18(2).
Kim, Y. G., Eves, A. and Scarles, C., 2013. Empirical verification of a conceptual model of local
food consumption at a tourist destination. International journal of hospitality
management. 33. pp.484-489.
Lopes, S. D. F., 2011. Destination image: Origins, developments and implications. PASOS.
Revista de Turismo y Patrimonio Cultural. 9(2). pp.305-315.
López-Guzmán, T., Sánchez-Cañizares, S. and Pavón, V., 2011. Community-based tourism in
developing countries: a case study. Tourismos. 6(1).
Reza Jalilvand, M. and Samiei, N., 2012. The effect of word of mouth on inbound tourists'
decision for traveling to Islamic destinations (the case of Isfahan as a tourist destination
in Iran). Journal of Islamic Marketing. 3(1). pp.12-21.
Rodríguez Campo, L. and et. al., 2011. Tourist destination image formed by the cinema:
Barcelona positioning through the feature film Vicky Cristina Barcelona.
San Martin, H., Collado, J. and Rodriguez del Bosque, I., 2013. An exploration of the effects of
past experience and tourist involvement on destination loyalty formation. Current Issues
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Santos, C. and Vieira, J. C., 2012. An analysis of visitors' expenditures in a tourist destination:
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Sun, M., Zhang, X. and Ryan, C., 2015. Perceiving tourist destination landscapes through
Chinese eyes: The case of South Island, New Zealand. Tourism Management. 46.
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Swarbrooke, J. and Page, S.J., 2012. Development and management of visitor attractions.
Routledge.
Tsang, N.K. and Hsu, C.H., 2011. Thirty years of research on tourism and hospitality
management in China: A review and analysis of journal publications. International
Journal of Hospitality Management. 30(4). pp.886-896.
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Vagionis, N. and Loumioti, M., 2011. Movies as a tool of modern tourist marketing. Tourismos.
6(2).
Vajčnerová, I., Šácha, J. and Ryglová, K., 2012. Using the principal component analysis for
evaluating the quality of a tourist destination. Acta Universitatis Agriculturae et
Silviculturae Mendelianae Brunensis. 60(2). pp.449-458.
Online:
Content Marketing for Travel, Tourism and Hospitality. 2016. [Online]. Available
through:<https://thetomorrowlab.com/2016/03/content-marketing-travel-tourism/>.
[Accessed on 10th October 2017].
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