Tourism Marketing Strategies and Impact
Added on 2020-01-23
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Tourist Destination1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3a) Analyse a world's leading destination and its comparison with Royal Borough of Greenwich......................................................................................................................................................3b) Destination trends for leading destination and RBG and predicted future trends...................4TASK 2............................................................................................................................................5a) The cultural, social and physical features of Royal Borough of Greenwich...........................5b) compare and contracts these features of Royal Borough of Greenwich with the leadingdestination....................................................................................................................................6TASK 3............................................................................................................................................7a) The economic and political characteristics of Royal Borough of Greenwich with the leadingdestination....................................................................................................................................7b) Critically evaluate how cultural, economic, physical, political and social characteristics ofRoyal Borough of Greenwich affects appeal to tourist................................................................8TASK 4............................................................................................................................................9a) Three issues that may affect popularity of Royal Borough of Greenwich as destination andcompare them with leading destination.......................................................................................9b) How Royal Borough of Greenwich could sustain its appeal as destination............................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................122
INTRODUCTIONTravellers or visitors frequently visits the destination that possess inherentnatural and ethnic values and beliefs that offer the luxuriant and leisure time to travellersso that they might have pleasant stay (Hsu, Tsai and Wu, 2009). Tourist destinationassist in creating and heighten the revenue or net income for the region or country thatcontribute in growing the economy. Therefore, they can expend the generated financialgain in conserving the inheritance and heritage of tourist destination. Therefore, in thecontemporary scenario destination management is consider as process that providebroad knowledge and message regarding the different tourist attraction and locationsamong the destination. Presently, the report focuses on understanding the trends and predicted futuretrends of the selected tourist destinations. Working a destination promotion team of theRoyal Borough of Greenwich in London the report will also identify different cultural,social and physical features of Royal Borough of Greenwich that appeal to the visitorsand travellers to visits the place. Furthermore, it also focuses on the cultural, political aswell as social characteristics of the destination that directly affect the appeal to thetourists. TASK 1a) Analyse a world's leading destination and its comparison with Royal Borough ofGreenwichWith the increase in travel and tourism sector travellers mainly prefer to visits thedestination that possess attractive and enchanting locations with rich heritage culture(Ibrahim and Gill, 2005). Working as the member in destination promotional team ofRoyal Borough of Greenwich, it is essential to measure the visitors profile as well asincome generated within the destination so that team can render services to promotethe destination in the effectual manner. Royal Borough of Greenwich is one of the mostpopular tourist destination in the London as it is the place that contains rich heritagearchitecture. Apart from this other tourist attractions in the Greenwich are O2 Arena,Emirates Air Line (Cable car) etc. that act as the major attracting points that appeal tothe visitors to visits their place. The destination have also hosted the Olympics 20123
that has identified the Greenwich as one of the major tourist destination in London(Leask and Fyall, 2006). According to the statistic around 18 million travellers or visitorsvisits the area. However, it has also measured that Greenwich tourism is the leadingcontributor that contributes £774 annually within the economy. Furthermore, it has beenexpected that in 2015, 18.5 million people will visits the destination with generatingaround £1.2 billion (Lohmann, Albers and Pavlovich, 2009). One of the world's leading tourist destination is Dubrovnik Croatian city within theregion of Dalmatia. It is considered as one of the most outstanding tourist destinationthat is located near the Mediterranean sea. The destination is mainly famous for theirannual festival that mainly lasts for 45 long days with several events, plays and games.Furthermore, the lead destination also features big coasts as well as beaches that areregarded as main attraction point for the visitors (Chi and Qu, 2008). As per thestatistical of 2013 it has been analysed that Around 768,460 visitors or travellers visitsDubrovnik under which 718,000 visitors were foreigners while 50,000 visitors wereamong the domestic visitors. Therefore, both the destination are the leading places thatpossess different attractive place ad locations that pursue travellers to visits their place.b) Destination trends for leading destination and RBG and predicted future trendsTourism sector is defined as an essential sector that contribute in growing theeconomy of the destination by increasing the lives of people those who are residingwithin the destination. The current trends for the chosen destination Dubrovnik is thatthe it is famous for their beaches and location as it is situated at the section ofMediterranean sea (Cohen, 2004). However, in the present scenario, travellers orvisitors mostly choose the destination to visit that features natural presence and alsorepresent heritage palaces, museums with rich ethnic prospect. Greenwich is amongthe destination that is mainly famous for the sport culture as well as they also featuremany arts castle and hall that are consider as eye of attractive force for the visitors andtravellers. In addition to this, there are expectable future trends within the travel and tourismthat support the destination to attract large visitors numbers and visitor profile so thatthey may enhance the image of tourist destination and also develop and promote their4
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