Travel and tourism sector development and promotion in UK
Added on 2019-12-04
14 Pages3725 Words375 Views
TOURIST DESTINATION
2
INTRODUCTIONTravel and tourism is the highest flourishing sector at present with average growth rate of4% at present. In UK, at least 10% share to GDP is through travel and tourism sector. It furthersupported economy in the year 2015 by generating employment opportunity for more than 266million jobs. In order to avail these benefits in the long run, it is feasible for government andtourism entities to focus on the development and protection of its tourist destination. It furtherrefers to a location where individuals go to experience the natural beauty, ancient buildings,vibrant life and historical monuments of diverse nations. With the help of promoting andprotecting tourist destination, government will be able to attract maximum customers so as tomake more money flow in the economy. In this report, various aspects of tourism destinationwill be studied with respect to TUI group. It is the world’s leading tourism entity. The diversifiedoperations of TUI group include travel agency, online sites, airline, accommodation, cruise liningbusiness, etc. In this report, statistics that determine tourism destination trends will be identified.Further, evaluation of the way in which features of a tourist destination impact its appeal will beprovided. The features of developing and leading tourist destination will be compared. TASK 11.1 Analysing main tourist destinations of the worldThere are many destinations at present that drive interest of large number of visitorsevery year (Mihalič., 2013). These destinations help in generating more revenues to the economywhile ensuring living standard of population increase progressively. From various surveys, it hasbeen identified that major destinations of the world are UK, France, China, Spain and Italy. Thedetailed description of these destinations is explained with the help of tourism statistic which isas follows:Tourism statistics of United KingdomUK is classified under world’s leading tourist destination in travel and tourism industry.Large number of travelers visits various places in UK to experience the culture,conventional values and life of common individuals (Bajs., 2015). 3
From the statistics provided by Office for Nationals, United Kingdom got 8th rank amongthe biggest and most preferred tourist destinations of globe in accordance with the data offrequency of travelers. Also, as per the expenditure level of tourists, UK is among top 10international tourist destinations with number 8th position (Oppewal, Huybers andCrouch, 2015). Total number of visitors in UK was estimated 36.115 million in accordance with thestatistics of year 2015.The major destination of UK is London that greets 15 million visitors every year.However, in the year 2014, city welcomed 17.4 million travellers.In 2014, total revenue from tourism sector was £125.2 billion with major contributionfrom per day visitors followed by outbound tourist (Hall and Page., 2014). UK also accounts for 3.5% of global international tourism receipts. The UK tourism generated 300,000 jobs since 2010 till now. (Pearce, 2013) Tourism statistics of France It is among the leading destinations of globe. Country is known for rendering the besttravel experience to customers. It has around 37 locations that are listed under World’s heritagelist developed by UNESCO and thus, characterise places with extreme cultural interest (Goodalland Ashworth., 2013). As per the research, France was visited by 84.7 million international tourists in the year2013.In the year 2012, sector directly provided a share of EUR77.7 billions to French GDP.This share further constitutes contribution of 30% from overseas travellers and around70% from the expenditure from domestic travellers.The total share of tourism sector of UK accounts for 9.7% of GDP. Tourism sector of France supports the employment to a high extent. From the study, it has been ascertained that travellers visiting France are increased with2% in between the year 2014-2012 (Holden., 2016). Tourism industry of France also contributes in employment generation by supporting 2.9million jobs.4
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