Global Tourism Trends and Analysis

This assignment delves into the dynamic world of global tourism. It requires students to analyze recent data on tourist arrivals in various countries like China, UK, Spain, and the United States, highlighting trends and patterns. The analysis should encompass factors influencing travel decisions, including business tourism, leisure preferences, and the impact of social media on travel information search. Additionally, students are expected to consider the overall global tourism picture, drawing insights from World Tourism Organization data and exploring the challenges and opportunities facing the industry.

TOURIST DESTINATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1) Identifying number of visitors, nights and spending by purpose and by country of visit....3
1.2) Statistics to determine tourism destination trends and predict future trends.......................7
TASK 2............................................................................................................................................9
TASK 3............................................................................................................................................9
3.1) Comparison of current leading tourist with that of currently developing tourist
destinations..................................................................................................................................9
3.2) Characteristic of tourist destination on its appeal...............................................................10
TASK 4..........................................................................................................................................11
4.1) Issues that affect the popularity of tourist destinations......................................................11
4.2) Potential for responsible tourism to enhance the host community at worldwide tourist
destinations................................................................................................................................12
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Tourist destination is related to a place where people like to visit. Various reasons are
there which will make the people attracted towards visiting these places. It is an important sector
which makes the highest contribution in the growth of the country (Alegre and Garau, 2010).
The present report is based on TUI Group which is one of the multinational travel and tourism
companies headquartered in Hannover, Germany (About us, 2016). It is the largest travel and
tourism business entity in the world and also owns travel agencies, hotels, airlines, cruise ships
and retail stores. The report explains number of visits for different places for the various
purposes. Other than this, cultural, social and physical features of developing and leading tourist
destinations are explained. In addition to this, a detailed description about currently developing
tourist destinations is done. At last, issues are described which affect popularity of the different
tourist destinations.
TASK 1
1.1) Identifying number of visitors, nights and spending by purpose and by country of visit
There are mainly five destinations described which are the most famous and known for
its uniqueness and different places (Baggio, 2011). These destinations are UK, Spain, China,
Russia and US. These are known as the most attractive places as people like to visit there in free
time for any purpose.
 United Kingdom: UK is known for the architecture and cultural values. Mostly people
like to visit UK to know about the cultural heritage of the country. The attractions of the
country are Big Ben, British museum, Buckingham palace and Tower of London.
However, London is the capital of UK. The most popular amusement park in the world is
also in UK which is the main center of attraction for people. In 2014, more than 32.6
million people came to UK for different kinds of purpose which played an important role
in creating annual income of around 45.3 billion (Beritelli, 2011). Other than this, the
country is also working on improving its tourist destinations as they are spending more
than 57.6 billion on tourism development. The number of International tourist arrivals are
increased by 4 % and reached at the record of 1.2 billion in 2015 (Bornhorst, Ritchie and
Sheehan, 2010).

March, 2016 (Jan- MAR 16) Purpose of journey
Visits % change vs Mar
15 Visits (000) % change vs Jan-
Mar 15
870000 2% 2,260 5.00% Holiday
790000 15.00% 2100 2.00% Business
170000 -19.00% 550 2.00% Miscellaneous
740000 9.00% 2460 12.00% VFR
Table 1: Recent data of tourist arrivals, 2016
(Source: Recent data of tourist arrivals, 2016) Spain: It is mostly famous for its culture, architect and traditional attributes which make
people attracted to visit the place. The total number of arrivals in Spain were around 65
million in the year 2014 which contributed in generating the national income of more
than 65.2 billion (Chen and Phou,, 2013). In addition to this, the country is also working
on making the places more attractive so that they can generate more national income.
Most of the people like to visit the place due to spending their holiday.
Number of visitors at Spain:

 China: It is basically a communist nation which consists of grasslands, lacks, rivers and
mountains. One of the major reasons people like to visit here is Great Wall of China.
Apart from this, other attraction points are terracotta Army and the forbidden city
(Crouch, 2010). It has the main attraction in its creativity and culture.
Number of visitors in China:
Illustration 1: Recent data of tourist arrivals in China
(Source: Recent data of tourist arrivals in China, 2016)
 Russia: It is also one of the largest countries of Europe and also a source of fascination
for tourists. The main centre of attractions are red square, winter palace and Saint Basil's
Cathedral (Croy, 2010).

1.
Illustration 2: The tourism sector and business tourism activities in Russia
(Source: The tourism sector and business tourism activities in Russia, 2013)
 United States: The attractive places of US are New York, Miami, Los Angeles and San
Francisco. Other than this, Disneyland, Statue of Liberty and Golden Gate Bridge are
also major tourist destinations of US. Most of the people visit US for the business
purpose. The country is spending $110.8 billion to improve the tourist places (Eugenio-
Martin and Campos-Soria, 2010).

Illustration 3: United States Tourist Arrivals
(Source: United States Tourist Arrivals, 2016)
1.2) Statistics to determine tourism destination trends and predict future trends
Tourism is the main business of the country to increase the national income. Many
countries are spending huge amount of money to make improvement in the tourist places. Apart
from this, changing life style of people is also responsible for improvement in the tourism
business (Figini and Vici, 2012). Due to changing life style of people, they like to spend their
money on tours. For this, many countries are working on developing their infrastructure and
technology. Other than this, they are also working on offering low cost tour packages to the
tourists so that they can spend more money on tours.
 The most growing tourism industry is of China which is earning around 56.9 billion of
money every year through tourism business (Gartner and Ruzzier, 2011). Government of
China is spending more than 12.86 billion on making improvement in their attractive
places.
 Other than this, London and Birmingham are the most attractive places where most of the
people like to spend their holidays. It is also found that 72% of people of UK like to
spend their holidays on other places (Goodall and Ashworth, 2013).
 Other than this, people shows more interest in visiting more adventures and unique
places.
For more explanation, the table below displays the number of arrivals in different destinations.

Destinations Number of arrivals(Million)
2005 2010 2012 2014
Spain 55.9 52.7 57.7 65
China 46.8 55.7 57.7 55.6
UK 28.0 28.3 29.3 32.6
US 49.2 59.8 67.0 74.8
Russia 22.2 22.3 28.2 29.8
In the above destinations, United States is having the largest number of tourist arrivals.
Spain is covering the second place. After that, the 3rd place is covered by China which has
received 55.6 million tourist around the world.
Total increment in the tourism industry:
There is huge number of increase since 1995-2014. Different reasons are there behind
increase in the tourism industry. The major reasons behind this improvement are changing life
style of people, more income generation and many more (Haugland and et. al., 2011). Other than
this, people also like to visit different places to know about dissimilar culture and heritage of the
country.
Illustration 4: Illustration 4: Trend pattern of world tourism
(Source: World Tourism Organization, 2014)

TASK 2
Task 2 is covered in PPT
TASK 3
3.1) Comparison of current leading tourist with that of currently developing tourist destinations
Many factors are there which makes difference between the leading and the developing
tourist destinations. Leading destinations have to sped more money than developing nations as
they are not having proper resource like developed countries. Other than this, a developing
destination also has the lack of resources that are important for making the people attracted. Here
the comparison done between UK and North Korea (Hays, Page and Buhalis, 2013). UK is the
developed nation while North Korea is the developing nation. Different factors are elaborated
here which makes difference between North Korea and UK.
UK: England, Scotland, Wales and Northern Peninsula are covered under UK. As people of this
country have to follow some rule but they are not having much issues like North Korea.
North Korea: This country is located in East Asia pacific which is located in northern part of the
Korean Peninsula (Laws, 2011). The rules and regulations are very strict of this country as
people have to deal with very strict rules. Major difference between UK and North Korea has
been described here:
Difference in number of arrivals: In UK they are receiving around 32.6 billion visitors at the
end of the year 2014. people of different countries like to visit UK different purpose. The major
purpose of visiting UK is business. On the other hand in North Korea they received 11 million
people for visit which is quite less than UK. Only people of nearby countries are more like to
visit North Korea rather than other countries (Moreno and et. al., 2013). As the country is having
very strict rules and regulations.
Political conditions: Political conditions of UK are quite better than North Korea. There is less
political issues in getting visa and all the other things as it takes too much time. This will make
people attract to visit as they do not have to spend much time on completing the legal
requirement (Morgan, Pritchard and Pride, 2011). On contrary to this, it is not easy to get visa

for tour purpose. Other than this, they are having strict policies of their country which makes fear
in mind of people. It is also the major reason that why people do not like to visit North Korea.
Spending on development: UK is ranked in the developed nation, so it is quite easy for them to
spend money on improving their tourist destinations. Govt. has the major role in this. In against
of this, Govt. of North Korea spend very amount of money on improving their tourist places.
This will reduces the number of arrivals in the country (Murphy, 2013). Other than this, they will
also not allows every person to visit the country.
Economic conditions: Economic condition of UK allows the govt. to make improvement in the
major tourism destinations. Apart from this, economy of UK is the fastest growing industry in
world. So this things will differ from the developing nation as are having more ability to spend
money on improvement (Nicoletta and Servidio, 2012). On contrary to this, economic conditions
of North Korea is less growing than UK. They are having the growing economy which is the
reason they are not able to spend more money on improvement of tourist place.
3.2) Characteristic of tourist destination on its appeal
Different characteristic are there which are reason behind attraction behind people. In
North Korea there are majority of natural place which makes the people attracted towards the
tourist places (Pike, 2015). Other than this, volcanoes and mountains are also there which makes
the people attracted towards visiting the country.
Major characteristic of North Korea which make people attract: Cultural backgrounds: Climate of the country is surrounded with majority of rainfall
concentrated in the days of summer, that is make people interested in spend their time in
the summer at North Korea. As the climate is very friendly people like to spend their
holidays at North Korea (Qu, Kim and Im, 2011). This is the reason people like to visit
the country. Climate: North Korea is having majority of rainfall which makes it great place to visit in
summers. Climate of the country is very friendly with which is the reason behind
spending holidays there (Richards and Munsters, 2010). Attraction of natural things: It is the great place for those who like to visit natural
places. North Korea is having much number of Volcanoes and mountains which make the
people attracted to visit the country. Apart from this, climate of the country is also

supportive to the places there (Ringer, 2013). This s also a reason which make people
attracted to visit the country. Different experience: Apart from all the above there are also different types of strict
regulations are there and also people are having different experience through visiting
North Korea. The country is having such kind of rules that are very rarely found in any
other country (Usakli and Baloglu, 2011). This things will make the country different
from another countries. This is the reason behind why people like to visit North Korea. Rules and regulations: The country is having very strict rules which gives different
experience to the people. They are having rules such as only the military men have the
right to own vehicles, no other person is allowed to keep their own vehicles. Apart from
this, specific rules are the for women as unmarried women must have short hairs. In
addition to this, all legal televisions are tuned to state controlled domestic programming
but cellular 3G access is allowed for the foreign visitors (Wachowiak, 2016). This is
unique experience in which people have to live without having much facilities.
 Adventures trip: As the country is having some unique features and rules it gives the
visitors having unique travel experience. Other than this, people also like to enjoy the
food of the country such as dog meal is the most famous bis in the country. People may
find different kind of food which are made from Dogs (Xiang and Gretzel, 2010).
TASK 4
4.1) Issues that affect the popularity of tourist destinations
Different types of issues are there which are responsible for decreasing tourism industry
at the global level. This issue are related to natural disasters and climate of the country. Other
than this, many countries are having issue related to the rules and regulations which sometimes
not allows people of other countries to visit (Yuksel, Yuksel and Bilim, 2010). Some of the
major reason are described as below: Global warming: Global warming is related to increase in the average surface
temperature of Earth due to green house gases. The changes in environmental conditions
and global warming has affected business of tourism of every country. Not only on the
single nation but it will make impact in the every nation. Increase in global warming,
leads to loss of biodiversity which make a huge impact on the tourist places (Alegre and

Garau, 2010). It is the reason that the visitors lose interest towards the Eco-tourism and
exploring the natural places, forest and reserves are extremely disappointing for them.
the international tourist from hot countries like Africa, Algeria, India etc visiting Europe
are not giving satisfied results in compare to earlier times. For this, government should
promote sustainable tourism and must take measures to reduce the carbon emission and
other harmful gases (Beritelli, 2011). Security issues: This is the major reason behind decrease in tourism industry. Terrorist
attack is the major reason behind loss in the tourism industry as it generates fear in the
hearts of people. Example is here, 38 Britons were killed in terrorist attack in Tunisia
while they were relaxing on beach resort (Bornhorst, Ritchie and Sheehan, 2010). This is
further preventing the UK individuals to take international holiday packages. Other than
this, there is also some issue in the airports as the govt, should work on this. For reducing
this issue the govt of the country should ensure the safety of tourist in their country so
that they can feel safe there (Chen and Phou,, 2013).
 Economic crises: Economic drop down is also the reason behind reduction int the tourist
arrivals. Economic conditions of some countries do not make support to the improvement
in the tourism industry. For example, decrease in income of people will make them less
interested to plan tours (Croy, 2010). Some countries should work on improving their
economic conditions. If people are having less per capita income than they do not make
planing regarding making tours .
4.2) Potential for responsible tourism to enhance the host community at worldwide tourist
destinations
To enhance the worldwide tourism TUI need to make contribution in development of
tourism industry. They should make their contribution in development of tourism by involving
in giving solution the major problems which are faced by the tourists. To improve this, they
should work on developing the attractive tour package through which they can be affordable by
the people. Other than this, they should also make focus on the major tourism problem like
proving safe tour environment to people (Eugenio-Martin and Campos-Soria, 2010). This will
make them interested in making more tour plans. They should ensure people about their safety as
there are also an issue is there of terrorism which reduces the number of arrivals. Other than this,

they should also provide basic medical facilities to the visitors so that people will feel safe there.
There are three basic issue which have to be solved by TUI to make improvement in the tourism
industry. Safety issues: AS people now-a-days are feeling not safe in going to another countries
because of safety concerns. This is the major reason that is responsible for decrease in
tourism business (Figini and Vici, 2012). TU should provide safety to the people through
which they will feel comfortable at the tour. Other than this, they should also work on
giving extra facilities t the visitors. Affordable packages: As the prices of tour packages are continuously increases which
reduces the interest of people in planing tours. This is considered as the major issue of the
people that tour packages are getting more expensive. For this problem, TUI should
provide tour packages on discount or also they can make availability of packages on the
basis of different criteria (Haugland and et. al., 2011). Other than this, they should also
provide various offer on the tour packages which make the people attracted towards the
tours. Apart from this they should also work on developing the plans for making visit of
the unique places.
 Natural disasters: It is the major issue in front of the people that many countries are
having environmental problems such as sudden change in the climate of the country will
leads to health issues. This thing cannot be handled by TUI group but still they can offer
various facilities to their visitors so that they can reduce the chance of facing major health
issues. They should offer facilities regarding climate of the country so that at the time of
misshapen they can make their people secure (Hays, Page and Buhalis, 2013). This will
help the tourism business to grow in the international market.
CONCLUSION
According to the aforementioned report, it can be concluded that, tourism is the most
profitable business for a county. Major reason for tourist arrival for all the tourist destination is
visit for business purpose. US is ranked on one in the above tourist destination in terms of
number of arrivals. Various features such as cultural, social and physical are there which are
included in affecting appeal of the tourist place. different reasons are there which make the
people like to visit this places such as business purpose and holidays are most common in that.

Different issues are there such as security issues, sudden change in climate and economic
conditions of the country which are affecting the tourism business. Other than this, govt has the
responsibility to make development in the tourist destinations so that it will increase national
income of the country.

REFERENCES
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