Tourism Destination Choice Behavior

This assignment delves into the multifaceted aspects of tourism destination choice behavior. It examines various studies that explore the influences of attitude (Di Virgilio & Pantano, 2012), hurricane risk (Forster et al., 2012), spatial network structure (Hao et al., 2011), tourist satisfaction and loyalty (McDowall, 2010), destination image (Prayag, 2010), water consumption in tourism destinations (Tortella & Tirado, 2011), and social events detection in mobile phone data (Traag et al., 2011). Additionally, it considers real-world examples such as the Tower of London and Qutub Minar.

TOURIST
DESTINATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Main tourist destination of world and income generated from number of visitors..........1
1.2 Statistics to determine present and future tourism destination trends..............................3
TASK 2............................................................................................................................................5
2.1 Cultural, Social and physical features of tourist destinations...........................................5
2.2 Features of developing and leading tourist destinations...................................................6
TASK 3............................................................................................................................................8
3.1 The appeal of current leading and developing tourist destinations..................................8
3.2 Characteristics affecting the appeal of tourist destination................................................8
TASK 4............................................................................................................................................8
4.1 Issues that affect the popularity of tourist destination......................................................8
4.2 The potential for responsible tourism to enhance the host community at tourist destination
globally...................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
Illustration Index
Illustration 1: Qutb Minar................................................................................................................2
Illustration 2: Tower of London.......................................................................................................3

INTRODUCTION
Tourist destination plays a vital role in spreading awareness regarding various cultural
and heritage location of the world. Visitors from various countries across the globe are the reason
behind increasing contribution in the economy of specific country. The report will analyse the
plan of Global Product Analyst of Trip advisor, the largest travel site, serving customer
satisfaction since ages by delivering adequate and appropriate travel facilities to travellers like,
travel and restaurant, hotels and restaurant, accommodation bookings. Further, it will evaluate
the statistics to identify the present and future trends of tourism locations in US. Thus, the report
will discover the major issues which impact popularity of tourism destination and the potential
factors which can enhance demand of cultural and heritage sites across the globe.
TASK 1
1.1 Main tourist destination of world and income generated from number of visitors.
The Analyst plans the trip for its customers over best 10 tourist destinations that are,
Tower of London, Westminster Abbey, Kew gardens, St. Paul's Cathedral, Chester Zoo, Qutub
Minar, India, Flamingo Land Theme Park, Eiffel Tower France and Machu Pichu, Peru park.
Further, the plan of Global Product Analyst will be in way to attract number of travellers towards
the planned scheme at top 10 tourist destinations. For attracting visitors, the company will focus
on providing schemes and discounts over travelling and accommodation facilities (Beritelli
2011). Moreover, the organisation will segregate the travellers according to their demand like
for students the company will organise trip at education locations, for kids and family it will plan
the trip at adventurous tourist destination Dividing the travellers according to their taste and
preferences assist the team of Trip Advisor in making the trip of customers satisfactory and
profitable. The evaluation of analyst demonstrates some basic and necessary information about
majorly visited 4 locations of World which are as follows:
Qutb Minar, India
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India is among the most visited country in comparison to all other countries because of its
cultural and heritage sites among which the most liked place by travellers is Qutb Minar. It is
made up of red sand stones and its height is 72.5m. It is known under 7 wonders of the Country
and it was the creation of Qutub'd Din Aibak. It is visited by numerous international travellers
from the globe. The beauty of fort never fails to amuse the people travelling from various
countries. There were more than 2.5 million visitors documented by UNESCO in 2015 which has
increased to 8 million till 2016. Approximately, the per year income generated from the site is
10. 12 crores according to Indian currency.
Tower of London
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Illustration 2: Tower of London
Source: (Hispaniola, 2017)
Illustration 1: Qutb Minar
Source: Qutub Minar: (The Tallest Monument in India, 2013)

It is the resident of Queen of England and rated among the most visited and popular
tourist destination across the globe. It is located on north bank of Thames River which is known
for its purity. The demand of tourism has increased for the tower of london from 19th century as
these days people show their maximum interest in the cultural and heritage locations of the
world. The site has more than 5 million visitors per year. Crown Jewels and Royal Menagerie in
the tower attract and grabs the attention of visitors as it represents the living style and culture of
London Tower. Further, it was recorded that in 2015 there were 6 million travellers who visited
the tower and was the major source of generating income and profits for Trip Advisor.
Machu Picchu, Peru
The major reason behind increasing tourism at Machu Picchu is that, it is located on
mountain and 2430 above the ground and sea level which enhances its beauty and grabs the
attention of travellers across the globe. Increasing tourism at the destination are the main source
of generating income. According to facts, it has been determined that there were more than 1.5
million tourist in 2015 which has increased to 2.5 million till 2016. Therefore, it can be
demonstrated that Trip Advisor can generate income and can serve customer satisfaction by
planning a trip to Machu Picchu.
Thus, Tourist generators are the countries from which the maximum numbers of
traveller’s travel at tourism destinations worldwide (Di Pietro, Di Virgilio, and Pantano 2012).
Analysing this is the first step which need to be considered as with the help of Global Product
Analyst of Trip Advisor which determines the taste and preferences of travellers for whom it has
to plan the trip and at what locations of world. For instance, at present UK is leading from where
travellers travel across the globe to explore the beauty of cultural and heritage sites and therefore
is rated among the highest tourist generation. Moreover, there are more than 28 million people of
UK, travelling at various cultural and heritage location worldwide. In comparison to USA,
France, Spain, China and Germany UK stands on 6th Position of income generation and tourist
generation.
1.2 Statistics to determine present and future tourism destination trends.
Present tourism trends
 Tower of London is the most visited location of London but from past few times the
demand for tourism is decreasing because of increasing terrorism activities in country.
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Moreover, the fluctuation in political and legal regulations has disturbed the contribution
and generation of revenue from tourism activities.
 The increasing tourist at Qutub Minar clearly denotes the efforts and strategies made by
Indians to attract the travellers.
 Increasing terrorist activities in France is the major reason behind decreasing travellers
there.
 Decreasing tourism in Peru is due to lack of transport facility due to which the visitors'
have to struggle while travelling from one location to another but still the major tourist
income is generated in Peru is from Machu and Picchu.
Tourist Destination Statistical Data Increase/Decrease in
numbers
Travellers in 2015
(approx.)
Travellers in 2016
(approx.)
1) Tower of London 2785250 2741120 44130
2) Qutb Minar 6900000 7500000 -600000
3) Eiffel Tower 5910000 5916000 -6000
4)Machu Picchu 1000000 1100000 -100000
Table 1: Statistical data demonstrating tourist activities
Future tourism Trends
 The demand of tourist and tourism activities in London can be increased by developing
and enhancing the security measures at most visit cultural and heritage location of the
country. Domestic campaigns to promote the maintenance tourist destination is the best
step which can enhance the growth and development of tourism industry.
 The major reason of decreasing tourism in India is its air and noise pollution. Maintaining
clean healthy environment in the country and majorly at the tourist destination can assist
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the country in maximizing its income generation from Tourism (Tortella and Tirado
2011).
 Adopting appropriate strategies to attract tourist and travellers can help the tourism
agency of France to maximize returns. The strategies can be theme visits, entertainment
activities at destinations like, dance, drama etc (Di Pietro, Di Virgilio, and Pantano,
2012).
 Reduction in government charges in Peru for tourist can be beneficial in increasing
tourism in the country which is the major source of income generation.
TASK 2
2.1 Cultural, Social and physical features of tourist destinations.
Evaluation of cultural, social and physical factors of the country at tourist destination act
as tonic of tourism website as it assists the industry in determining the need of changes according
to the demand of travellers.
 Social factors
London holds the main source and idea behind increasing tourism as it promotes peace and
cultural understanding of tourism destinations (Chen, Shang and Li 2014). It helps the travellers
in understanding the science related to cultural and heritage sites which develops the interaction
with visitors.
The tourist destination of India is very attractive and demonstrate the lifestyle and culture of
historical leaders and emperors which helps the visitors in enhancing their knowledge about
historic culture and attracts their attention.
 Cultural Factors
The increasing tourism in London promotes the design and craft market of country which helps
in spreading the awareness about Cultures of London across the globe. The cultural factors
comprise domestic dressing and behavioural values of people living in London. Tourist from the
world follows the style citizens living in London assist in enhancing knowledge of visitors.
The cultural trends of Indian never fails to amaze the tourist from various countries (Prayag
2010). The lifestyle and clothing trends of Indians are famous across the globe and visitors
always try to adopt the styles of Indian historic culture which creates awareness among people
across the globe about Indian styles and behavioural values.
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 Physical Factors
This comprises all the culture and heritage tourist destination for which tourist visit specific
country. In London, there are various tourist destinations but most visited are, Tower of London
and Victoria and Albert Museum (Ryan 2017).
India is famous for its 7 wonders as it demonstrates every specific detail about culture, like
its dressing and living styles. Thus, the most visited Indian tourist destinations are, Taj Mahal,
Qutb Minar and Red fort.
2.2 Features of developing and leading tourist destinations.
The features of tourist destinations play a vital role in promoting tourism activities in the
country. When planning a trip, the global analyst of Trip advisor focuses on synchronizing
tourism activities in a way to cover to all the attractive features about leading tourism
destinations (Chen and Myagmarsuren 2010). For instance, when the analyst plans a tour to
London, the company will analyse the features of particular location which are beneficial in
attracting travellers. Like at tower of London the company is planning to introduce travellers to
royal living standards and residence of emperors, prince and queens. Moreover, the team will
focus on representing activities which will update tourist about historic castles, prisons, armoury
etc. (Traag and et.al., 2011). Further, the team is planning to make educational trip for students
in which it will focus on enhancing their knowledge about the early living standards, royal art
and science etc.
Apart from this, the trip to India by Trip Advisor will include a visit to all the 7 wonders
which can help the visitors in gaining knowledge about the Indian historic and cultural lifestyles.
Like, the team is focusing on visit to Taj Mahal which is symbol of love and made by emperors
in the memory for his beloved. Besides, Qutb Minar demonstrate the heights which helps in
boosting morale of individuals as it symbolises big dreams and strong stand for rights.
Thus, the visit to the location which symbolises attraction assist the countries in
generating revenue as it promotes the growth and development of tourism industry (Forster and
et.al., 2012).
Table demonstrating the leading and developing tourist destination London and India.
Basis Leading tourist destination
London
Developing tourist
destination
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India
Fluctuation in demand of
travellers
The changes in visitor in
London is because of
increasing charges over tourist
due to political instability and
terrorism activities. Therefore,
to increase tourism the country
need to establish security at
cultural and heritage locations.
Tourism is continuously
increasing in India. The major
reason behind increasing
tourism in India is it's the basic
living style and culture
followed by Indians.
Moreover, it has been found
out that there has been a
noticeable increase in visitors
from 2015 to 2016 that is from
25 million per year it has
reached to more than 28
million.
Popularity London is famous for its
attractive culture and
cleanliness. The most visited
tourist destination of London
are Victoria and Albert
Museum and Tower of
London.
India is famous for its historic
cultures and trends. Moreover,
tourism activities in India are
increasing due to continuous
support from government. The
7 wonders are the most visited
tourist destinations attracting
international visitors
Climate Climatic conditions of the
country act as tonic for
increasing tourism in the
country (Chen, Shang and Li
2014). Therefore, in London
the travellers can travel
anytime time of the year due to
its cold temperature.
India faces major climatic
changes due to which it faces
difficulty in generating
revenue in complete year.
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Economic Conditions Economic conditions act as
tonic for the Country in which
London holds the major
advantage as it has proper
amenities and luxurious
accommodation facilities to
serve traveller satisfaction
There is need of improvement
in basic facilities for travellers
like, luxurious accommodation
and other convenient facilities
like, transportation, food etc.
Thus, it has been noticed that
Government of India is
progressing on a good note to
serve visitor satisfaction.
TASK 3
3.1 The appeal of current leading and developing tourist destinations.
3.2 Characteristics affecting the appeal of tourist destination.
Attached in PowerPoint presentation
TASK 4
4.1 Issues that affect the popularity of tourist destination.
Analysis of issues affecting popularity of tourist destination is the function of travel
consultant of Virgin holidays Limited in which the business manager will monitor factors which
are affecting popularity of tourist destinations. The factors which impacts the popularity of every
tourist destination across the globe are as follows:
Natural Disaster: Uncertainties are unpredictable but can create huge damage to tourist
destinations. Moreover, the countries in which natural calamities are inevitable affects the tourist
destination and revenue generation for tourism industry. Evaluating disastrous conditions and
calamities plays an important role in planning and in execution of trip (Di Pietro, Di Virgilio, and
Pantano 2012).
Climate: Determining climatic conditions of specific country before planning a trip, the
function of travel consultant of Virgin holidays Limited in which the individuals focuses on
planning trip in winter seasons as it is most preferable environment of travellers. In the countries
like London, Russia, the team can plan trip at any time of the year but in places like India the
group has to keep a check over climatic changes before making trip (Chen, Shang and Li 2014).
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Sustainability: Sustainability determines the stability of the country for travellers which
is important for the tourism company to identify the stability of trips and comfort of tourist.
Sustainability of country is analysed by travel consultant of the company through its experience
of trip in particular countries (Forster and et.al., 2012).
4.2 The potential for responsible tourism to enhance the host community at tourist destination
globally.
Article
Virgin holidays Limited is the leading tourism company serving traveller satisfaction
from past many years. The reason behind delivering satisfactory services to visitors is its
sustainable leadership and consultancy qualities. For deriving every function related to trip to
tourist destinations it has well organised structure in which the company has it owns research
analyst and consultancy team. These all teams in the organisation have their defined work which
identifies every factor which can be beneficial in planning trip to cultural and heritage sites
across the globe. The group focuses on making satisfactory experience for its travellers and
maximizing profits and revenues. The organisation operates in various countries like, London,
England, Germany, Netherlands etc. For every country and location the firm plans differentiated
schemes and packages to fulfil the needs and wants of tourist.
Apart from this, Responsible tourism is beneficial as it encourages and supports revenue
generation, economic contribution and promotion of culture and beliefs of various countries.
There are various tourism companies which impacts planning of Virgin holidays Limited but still
the company focuses on standing strong by its determined code of conduct which are based on
principles of UN that states Global Compact Initiative in which the organisation is liable to
contribute 6 percent to exports and 9 percent to gross domestic product of the country. In
addition to this, the organisation is focusing on maintaining the responsibility of taken pledge in
which the management is focusing setting improvement measures to protect the captive
Cetaceans. For this, the firm is focusing on establishing standards to enhance the facilities for
creating and protection of sanctuaries to provide better viewing experience for travellers.
Moreover, the responsible tourism is also focusing on reduction of emission of carbon in
order to eradicate the alarming situation from the world. These tourism activities are focused on
supporting environmental stability and protection of environment form harmful gases. Besides,
the Virgin holidays Limited is making changes in its functioning to promote the use of green and
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solar energy. Hence, the responsible tourism activities also support the cultural and ethical rights
of specific country to protect the individuals’ rights.
CONCLUSION
The report summarized, the growth and development of tourism activities across the
globe. It stated that tourism destination plays a major role in promoting and supporting revenue
generation of tourism organisations. Moreover, the report analysed the planning of department
of tourism companies and websites to promote the growth and development of tourism activities
across the globe. Further, it outlined the function of Travel consultant of Virgin holidays Limited
to determine the issues which impacts the popularity of tourist destination. Thus, the report
concluded with the Article written by travel consultant of business manager which suggest the
functions and importance of responsible tourism to promote the use of environmental friendly
energies and to protect the captive Cetaceans. It evaluated that to promote growth and
development of tourism it is important for the management to analyse the external uncertainties
and threats.
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REFERENCES
Books and journals
Beritelli, P., 2011. Cooperation among prominent actors in a tourist destination. Annals of
Tourism Research. 38(2). pp.607-629.
Chen, C.F. and Myagmarsuren, O., 2010. Exploring relationships between Mongolian destination
brand equity, satisfaction and destination loyalty. Tourism Economics. 16(4). pp.981-
994.
Chen, Y.C., Shang, R.A. and Li, M.J., 2014. The effects of perceived relevance of travel blogs’
content on the behavioral intention to visit a tourist destination. Computers in Human
Behaviour. 30. pp.787-799.
Coban, S., 2012. The effects of the image of destination on tourist satisfaction and loyalty: The
case of Cappadocia. European Journal of Social Sciences. 29(2). pp.222-232.
Di Pietro, L., Di Virgilio, F. and Pantano, E., 2012. Social network for the choice of tourist
destination: Attitude and behavioural intention. Journal of Hospitality and Tourism
Technology. 3(1). pp.60-76.
Forster, J., and et.al., 2012. The influence of hurricane risk on tourist destination choice in the
Caribbean. Climatic Change. 114(3-4). pp.745-768.
Hao, C., Lin, L. and Shanting, Z., 2011. The spatial network structure of the tourism destinations
in urban agglomerations based on tourist flow: A case study of the Pearl River Delta.
Acta Geographica Sinica. 66(2). pp.257-266.
McDowall, S., 2010. International tourist satisfaction and destination loyalty: Bangkok, Thailand.
Asia Pacific Journal of Tourism Research. 15(1). pp.21-42.
Prayag, G., 2010. Images as pull factors of a tourist destination: A factor-cluster segmentation
analysis. Tourism Analysis. 15(2). pp.213-226.
Tortella, B.D. and Tirado, D., 2011. Hotel water consumption at a seasonal mass tourist
destination. The case of the island of Mallorca. Journal of environmental management.
92(10). pp.2568-2579.
Traag, V.A., and et.al., 2011, October. Social event detection in massive mobile phone data using
probabilistic location inference. In Privacy, security, risk and trust (PASSAT) and 2011
IEEE Third international conference on social computing (SocialCom), 2011 IEEE
Third International Conference on. pp. 625-628.
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Online
Hispaniola R.S. 2017. Tower of London. [Online]. Available through:
<http://www.citycruises.com/london-sightseeing/packages/tower-of-london>.
[Accessed on 9th October 2017].
Qutub Minar: The Tallest Monument in India 2013. [Online]. Available through:
<http://www.delhicapital.com/monuments-in-delhi/qutub-minar.html>. [Accessed on 9th
October 2017].
Ryan C. 2017. The World's Most Popular Tourist Destinations. [Online]. Available through:
<https://www.cntraveler.com/gallery/the-worlds-most-popular-tourist-destinations>.
[Accessed on 9th October 2017].
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