Tourism Trends and Destination Management

This assignment delves into the dynamic world of tourism, examining current trends and their influence on destination management. Students are tasked with analyzing various academic sources that shed light on factors shaping tourist behavior, destination image, and marketing strategies. Case studies will be utilized to illustrate real-world applications of tourism trend analysis in destination development. The assignment culminates in a discussion of future trends and their potential impact on the tourism industry.

Tourist destinations

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analyse main tourist destination and generate the world in term of visitor numbers and
income generation..................................................................................................................1
1.2 Statistics to determine tourism destinations trends and predict future needs of UK........3
TASK 2............................................................................................................................................5
2.1 Cultural, Social and physical features of tourist destinations...........................................5
2.2 Compare features of developing and leading tourist destination.....................................7
TASK 3............................................................................................................................................9
Covered in PPT.......................................................................................................................9
TASK 4..........................................................................................................................................14
4.1 Issues that affect popularity of tourist destinations........................................................14
4.2 Potential for responsible tourism to enhance host community at worldwide.................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
Tourist are consider as major and one of a supportive element of economy of a country.
There are various tourist destinations evaluated in a country which need to understand by visitors
properly with their needs and demands (Oliveira and Panyik, 2015). Tourist destinations need
more appropriate and keen focus on them so that better and effective gain could be promoted. It
is a duty of government to take care about such places in order to maximize experience of all
users. This project stated about Virgin Holidays whom need to evaluate major tourist
destinations of each and every country so that they lead to support appropriate and effective
tourism. Thus, it is important for business to evaluate key tourist destinations of UK with their
define scope. Along with this, every destination have differ cultural, social and physical features
which need to understand by company. Moreover, characteristics of destination impacted their
appeal as well which need to understand by business managers.
TASK 1
1.1 Analyse main tourist destination and generate the world in term of visitor numbers and
income generation
From last some years, it has been seen that standard of living of individuals at United
Kingdom is improving. This aids to make nation more developed in each segment. Numerous
persons are spending maximum amount in travel and tourism (Pandža Bajs, 2015). There are
some places in UK considered as a best destination, such as Italy, France and Spain. In these
spots many people visit more as comparison to other nations. As number of tourist in increasing
which aid to improve revenue of country. In 2017 almost 40 million people visited UK which is
high as compared to 2016. henceforth, it has been identified that popularity of United Kingdom
is rising quickly. This assists to increase standard of living of persons, employment and
education. Therefore, they are much capable in providing best services to tourists.
From below mentioned data as well as information it has been cleared that visitors
numbers in United Kingdom is large as comparison to Thailand, China and Mexico. But it has
been evaluated that visitors number is less in 2017 at UK as comparison to Mexico as well as
China. Rather than this, there are various major places in United Kingdom, like British Museum,
London, Flamingo Land and so more (Oliveira and Panyik, 2015). Almost 9 billion individuals
visited British Museum in the year of 2016.
Rank Country International tourism International tourism
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arrivals (2017) arrivals (2016)
1 France 85.4 million 85.1 million
2 United States 78 million 75.5 million
3 Spain 67.1 million 54 million
4 China 57 million 56.9 million
5 Italy 49 million 48.7 million
6 Turkey 41.1 million 39 million
7 Germany 35 million 33.5 million
8 United Kingdom 33 million 32.4 million
9 Russia 30.2 million 29.9 million
10 Mexico 29.6 million 25.5 million
(Source: International tourist arrivals in 2017)
Level of income get enhance if visitors number arise as they spend more in the sector of
travel and tourism (Hultman and et. al., 2015). Therefore, difference amongst tourist receipts and
arrivals are presented as below (This country gets more tourists than any other in the world,
2018):
Rank Country International tourism
receipts US$ (2017)
International tourism
receipts US$ (2016)
1 United States 182.6 billion 178.1 billion
2 Spain 68.3 billion 66 billion
3 China 58.2 billion 57.2 billion
4 France 57.1 billion 57 billion
5 Macao 52.2 billion 53 billion
6 Italy 46.1 billion 45 billion
7 United Kingdom 46 billion 42.2 billion
8 Germany 44.1 billion 42.5 billion
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9 Thailand 40.2 billion 40 billion
10 Hongkong 39.4 billion 38.6 billion
(Source: International tourism receipts)
 France: This is considered as a most famous tourist place as individuals come from other
countries to visit this destination. It is known for their best historical places and each year
more than 10 million persons visit this place and this number is enhancing quickly. This
will help them to improve income of France (Rodríguez-Molina, Frías-Jamilena and
Castañeda-García, 2015). Turkey: In 2017, almost 41 million individuals visited this place which is high as
comparison to 2016. it represents that numerous persons come from distinctive places to
visit Turkey with their friends or families. Thailand: In the year of 2017, many persons visited this destination as there are various
places which aid to capture attention of tourist. This helps to enhance profit of local
business and tourism industry.
 Hong Kong: As comparison amongst 2016 and 2017, tourist receipt is increasing which
help nation to keep up their economy effectually (Oppewal, Huybers and Crouch, 2015).
1.2 Statistics to determine tourism destinations trends and predict future needs of UK
There are numerous sorts of elements which will affect selection of individuals in relation
to selection of destination. As per recent era, market trend can provide impact to the selection of
spot for visit (Chon, 2015). It has been evaluated that France is topmost place which is
considered as a preferable place for visit of person. Rather than this, there are many elements
which will affect choice of people, such as economic situation, currency rates, social factors and
many more. But, physical condition of any place will help to capture attention of numerous
individuals towards them (The World Travel & Tourism Council, 2018).
Number of tourist is enhancing on continuous basis which help to render opportunities
regarding job to local persons. This will help guests to obtain best and effective services.
Additionally, it aids to improve living standard of people and reduce poverty line of country. It is
must for government to cater best transportation facilities to people so that they will travel to
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other destinations without facing any issue. It helps them to make their trip more satisfied and
experienceable (Stylidis, Belhassen and Shani, 2015).
Therefore, statistics associated with recent time of United Kingdom is represent as below
which shows that number of visitors increasing and decreasing in some years.
Years Number of
Visitors (m)
Spend £ (bn) Average spend
per visit
Average
nights per
visit
International
balance of
payments £
(bn)
2006 31.854 £16.012 £485 8.5 -£18.225
2007 32.874 £15.258 496 7.2 -£19.552
2008 30.254 £16.25 541 7.7 -£20.202
2009 29.256 £16.854 582 7.5 -£15.236
2010 29.684 £17.0125 593 7.2 -£15.203
2011 31.112 £16.450 648 6.8 -£14.320
2012 31.152 £18.201 659 6.3 -£13.225
2013 32.259 £20.140 671 6.8 -£13.502
2014 35.001 £21.223 690 7.7 -£13.658
2015 35.149 £22.36 600 7.2 -£13.102
2016 36.224 £24.001 625 7.6 -£13.331
2017 38.129 £25.20 691 7.5 -£13.051
(Source: Trends in tourism of UK over the last 11 years)
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1 2 3 4 5 6 7 8 9 10 11 12
1980
1990
2000
2010
2020
2030
2040
2050
2060
Number of Visitors (m)
Years
Illustration 1: Trends in tourism of UK over the last 11 years
By taking into under consideration last few years data and information it has been
examined that number of visitors are increasing on continuous basis. But in some years it get
diminished also (Del Vasto-Terrientes and et. al., 2015). Primarily, number of guests was less
but this improved in next years. Henceforth, it has been understood that as trend of touristy in
enhancing on regular basis which will improve visitors numbers. Along with, interest of people
regarding visit to other places are increasing which aid in improvisation of income of country. As
a result, they will maintain their GDP which help to raise employment opportunities for people
(Future trends in the tourism industry, 2012).
TASK 2
2.1 Cultural, Social and physical features of tourist destinations
Each destination has its own culture, social as well as physical features which aid to
attract attention of numerous people towards them (Zamfir and Corbos, 2015). London is most
popular place which is situated in UK as it is based on the river theme. Rather than this, there are
many heritage places in distinctive places which has their own history and people visit those
places with the aim of education or other. Every place is following different culture which
provide motivation to individuals to visit such destinations.
Henceforth, there are some places according to their features attract visitors towards them
(Llodrà-Riera and et. al., 2015). These are mentioned as beneath:
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Tourist destinations UK Italy Russia
Cultural In England, there are
various places which
represent heritage
interest and situated in
Manchester. Along
with, London is
considered as second
popular place which is
visited by individuals
in huge number.
This place is most
visited destination by
the persons after
France. Fundamental
reason behind this,
persons attract to this
country due to
attractive heritage as
well as cultural facets.
Additionally, there are
many artistical
frameworks which
attract attention of
numerous persons
towards them. Culture
of this place is much
attractive which assist
to develop the interest
of individuals so that
they will go their with
the aim of visit.
Heritage culture of
Russia is much rich
and numerous places
make this destination
famous. Churches as
well as museum is
much attractive which
improve the visitors
number over there.
Social In life of economic of
England, tourist plays
foremost part. History
and in addition culture
of UK is popular
across the world.
There are two element
which make this
There are many things
which help to pull
attention of persons
towards them, such as
history, art, fashion,
cuisine and many
others. Monuments of
this destination in
There are many
heritage sites and
travel places which
capture attention of
many individuals.
Russia's European
segment is mostly
liked by numerous
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destination more
famous, i.e.
Colonialism and
English language.
much attractive and it
has been seen that
Italy contains
maximum arts as
comparison to other
nations.
persons.
Physical Environment of UK is
much better which
help in increasing the
number of guest is
quickly. Visitors
attract towards London
due to
More than 25 airports
are situated in Italy
and people visit to
domestic places with
aid of flights. This
helps to make
connectivity better
amongst all states.
From past few years,
tourism of this
destination is
increasing vastly.
There are many rich as
well as heritage places
which aid to attract
attention of numerous
guests towards them.
Henceforth, description about some significant factors of each destinations are stated as beneath: UK's culture: Two components of this place aid to attract people towards them, i.e.
beauty and other culture (Seraphin, Gowreensunkar and Ambaye, 2016). Albert and
Victoria museum, British Museum etc. get attention of people as they will acquire lots of
information form these places which will support students into their education. Some
kind of sports activities also conducted over here which will help UK in improvisation of
profits. Beauty of Italy: This destination is much famous amongst all nations because of
beautiful places and attractive infrastructure. More than 90 million visitors visited Cannes
and Paris in 2017. In culture of France, more than 190 gardens are listed which help to
capture attention of tourist towards them. As a result, profits or revenue of Italy get
improved which assist them to maintain their economy effectually.
 Beaches and natural beauty of Russia: Tourist aids to contribute in economy of this
place; it has been examined that they contribute almost 6.4% in GDP of nation (Manhas,
Manrai and Manrai, 2016). They are having best and effective place in world's tourism.
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Rather than this, there are numerous beaches which motivate individuals to visit this
destination.
2.2 Compare features of developing and leading tourist destination
To formulate comparison between two places, it is must to select two destination, one is
leading and another is developing (Stalidis, Karapistolis and Vafeiadis, 2015). This will be
comprehend with assistance of below mentioned table:
Tourist destination Leading destination UK Developing destination Russia
Cultural values and historical
facets of UK
In United Kingdom, various
festivals celebrated by
individuals which present
cultural norms as well as
values. Rather than this, place
is famous for distinctive
museums as tourist visit these
spots with distinctive
objectives, such as education.
Along with, there are various
kinds of food items and
musical eves help to get
attention of many persons.
Tourist sector of Russia is
expanding from last few years
because of vast culture and
heritage. It has been evaluated
that, in the year of 2013, more
than 50 million visitors visited
this destination. Food and
attractive beaches assist to gain
attention of numerous people.
Social facets It is required for company to
accomplish needs and wants of
individuals as per their
requirements. This help them
to cater maximum satisfaction
to them and they want to visit
again and again to this place.
Culture of Russia is entirely
different from other nations.
There is much peace in this
country which aid to attract
visitors towards them.
Physical facets There is most famous factor
which help to acquire attention
of numerous persons towards
In Russia, government has
improved the transportation
facilities which help them to
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them, i.e. Flora and fauna.
Instead of this, another major
component which help to
attract people that is, best
transportation as well as
communication services.
manage tourist in an effective
manner. Furthermore, they are
adopting latest techniques and
in addition tools which assist
nation to produce items in a
creative manner.
TASK 3
Covered in PPT
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TASK 4
4.1 Issues that affect popularity of tourist destinations
The management
Virgin Holidays
Date: 7th February, 2018
Subject: Impact on popularity of tourist destinations
Countries popularity depend upon on their sites attraction as it includes cultural wealth and
landscapes which influence number of individuals to visit their locations (Pons, 2016). These
are various problems which affect reputation of tourist sites are described below:
Change in climate conditions: If there is change in temperature, then they should inform this to
their guest so that they can make changes in their plan. They should be visit destinations when
weather is appropriate and will not affect their health. In Russia, people are required to go for
vacations in winters. Therefore, they need to examine this factor is impacting positively or
negatively.
Political issues: As indicated by this, if this kind of factor get arise then it develops situation of
violence (Bulatović and Rajović, 2015). This will provide impact to the interest of visitors in an
adverse manner. Like an example: if there is any sort of riot in country then, government will
issue a notice and people has to stay at their own places only. Along with, if there is fight
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amongst two nations then, it is much difficult for an individual to visit the rival place.
Terrorism: It has been examined that this type of activity will provide influence to popularity of
tourism destinations. Like an example: In the year of 2016, there was a tourist attack in France
which provide adverse affect to individuals. This creates fear amongst many individuals
regarding visit of this place. As a result, profits of local business get affected in a negative way.
Tourism trends: This is considered as most important element because as per modern era,
individuals want to visit only those places which are trendy (Pandža Bajs, 2015). Henceforth, it
has been understood that this factor will change their selection of place. For instance, London is
considered as a much famous place in UK which help to capture attention of many individuals.
Hence, revenue of that spot is increasing quickly.
Natural disasters: This sort of activity will modify the choice of an individual. Along with, it
will provide negative impact on the popularity of any destination. Like an example: Earthquake
which is happened in Nepal will provide negative affect on entire activities of country. In this
context, it will also hamper industry of travel as well as tourism. As a result, economy
conditions of this place will go down and business get influenced in huge manner.
World disease: The best example of it: Swine flu; this was a infectious disease which affected
economical condition of nation in huge manner (Oliveira and Panyik, 2015). More than 500
individuals were died in six months. Therefore, many visitors do not want to visit those
countries who get influenced by this illness. India is the best example for this. This decreased
international visitors in India so that profits of local businesses get influenced in wide range.
Price of products as well as services which are offered at time of tour influence visitors
experience and thereby increasing their sites esteem. This also attract individuals as they like to
go in such places where they get good services. People take care that they visit destinations
which are in accordance to their income so that they are able to utilise funds appropriately. As it
is seen that since in UK, transportation prices are very high. Therefore, middle class section find
it difficult to visit such places as this will distort their budget (Hultman and et. al., 2015).
4.2 Potential for responsible tourism to enhance host community at worldwide
Importance of responsible tourism
Primarily, there are various efforts made by responsible tourist so that they will make place
more secure. This will aid local individuals to live their lives effectively and in addition, visitors
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will visit many places without any issues (Rodríguez-Molina, Frías-Jamilena and Castañeda-
García, 2015). Along with, it is must for people to create favourable environment so that they
will easily live over there. It is must to decrease environmental and in addition social influence.
It is needed to understand culture of countries effectually. For this purpose, certain principles
need to be followed which are stated as beneath:
 Give respect to each person.
 Always be humble as well as polite to other individuals.
 Never harm heritage and tourist places (Oppewal, Huybers and Crouch, 2015).
Henceforth, there are many organisations in UK who are operating their business in the segment
of travel and tourism and The Virgin Holidays is considered as one of them. This will aid to
provide many opportunities regarding employment. As a result, they will easily maintain their
standard of living. Along with, poverty line of country will get diminish.
There are certain kinds of activities which are associated with responsible tourist as they need to
reduce harmful affect of guests on culture as well as economy. This will cater benefits to
company who are working under this sector (Chon, 2015). From a report, it has been evaluated
that almost one individual out of fifteen is working in the travel industry. There are many
heritage places which require financial assistance; therefore, they will protect culture of tourist
attractions.
Rather than this, it is must to eliminate problems like child labour from nation as this will cater
negative image on people's mind. It has been seen that, more than 20 natural places are situated
in United Kingdom which want proper maintenance. Thus, it is must for government to aware
visitors regarding rules of that places as it assists to protect these spots from any sort of harmful
activities (Stylidis, Belhassen and Shani, 2015).
In this context, there are many efforts which is made by regulatory body of UK so that they will
promote touristy of country. Moreover, it is required to done everything in an ethical manner.
There are many benefits which are related to this are mentioned as beneath:
 This assist to reduce negative impact of social, economical and environmental factors.
 It aids to increase services which offered by nation to visitors because it assists to
enhance profits of country.
 Provide higher satisfaction to travellers (Del Vasto-Terrientes and et. al., 2015).
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CONCLUSION
From above assignment it has been comprehended that it is must for regulator body of
nation to keep up tourist places. This aids in improvisation of economy of country. Along with,
there are many companies who are working in sector of travel and tourism. This helps to provide
lots of job opportunities to local persons; as a result, poverty line of nation will get diminished.
In this assignment, there is description about leading and developing destinations, which help to
attract attention of numerous individuals. Rather than this, there are many features of country
which will provide impact to the choice of tourists. For example: physical, social and so on.
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REFERENCES
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Online:
The World Travel & Tourism Council. 2018. [Online]. Available through:
<https://www.wttc.org/>.
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