Tourist Destination

This presentation analyzes the cultural, social, and physical features of UK and Brazil as tourist destinations. It provides information on major attractions, cultural features, social features, and physical features of both countries. The presentation also highlights why TUI Group chose UK and Brazil as tourist destinations.

Tourist Destination

2.1 Analyze the cultural, social and
physical features
UK
• UK has been among the most popular and most visited
destinations of the world.
• It had more than $45.3 billion revenues from tourism sector.
• It is among the most developed tourism sector which has
variety of products.
• The promotional camping of UK is known as Visit Britain.
• Major attractions are:
Tower of London
Big Ben
Roman Baths

Cultural features
• Culture is influenced completely by UK history.
• Christianity is the main religion.
• Ethnic mix: White, Scottish, Welsh and Irish.
• Main language in UK is English.
• 70% of the population speak English
• Other languages include
Welsh
Irish
Gaelic
Ulster scots

Social features
• Strong sense of nationalism and identity.
• Caste system still exist in the country.
• Caste system is based on : accent, manners and demeanor.
• Britishers are known for their BLITZ spirit
• They appear superlative and not animated in nature.
• Not very openly demonstrative
• They show No strong emotions
• Reserved in nature
• Less facial expression

Physical features
• It is the composition of England, Ireland, Scotland and Wales
• Location: Western Europe and in the coast of continental
Europe.
• England is the largest country in UK.
• Climate: Mostly temperate, one half of the days are over
casted
• It is famous for its mountain ranges, wildlife, coastlines and
beaches.

TUI Group choose UK because:
• It is among the most spending nations of the world
• Tourism industry contributes to the major part of GDP.
• High growth rate in tourism industry.
• Wide range of products
• Good infrastructure and climate.
• It is famous for its mountain ranges, wildlife, coastlines and
beaches.

Brazil
• Brazil is the 9th largest country in terms of GDP.
• Domestic and international tourist attraction.
• Famous for its
• Leisure travel
• Recreation
• Cultural tourism
• Ecotourism

Cultural features
• Ethnic make up: Whites, German, Portuguese, Italian and
blacks.
• Religion: Roman Catholic (More than 80% population)
• Portuguese is the main language.
• Spoken by the entire population (100%)
• Different accents and beliefs of people

Social features
• Mixture of races, diversity and ethnicity.
• Racism reducing in the country
• Intermarriage allowed between the people
• Family is the foundation of the family
• Trust is the most important thing for people of Brazil
• Caste system still exists
• Discrimination on the basis of skin color.

Physical features
• It is known for its plateaus, highlands and river basins.
• Location: Eastern South America
• Climate: tropical but temperate in south
• Famous for its:
• Longest river
• Rain forest
• Wildlife
• Waterfalls
• Mountain ranges

TUI Group choose Brazil
because:
• Brazil is the 7th largest country in terms of GDP.
• Domestic and international tourist attraction.
• Famous for its Leisure travel, Recreation, Cultural
tourism and Ecotourism.
• Has variety of tourism products
• Good business growth opportunities in Brazil.
• Adventure travel destination

Comparison
Difference UK Brazil
Main language English Portuguese
Main religion Christianity Roman Catholic
Ethnic make up: Whites, German,
Portuguese, Italian and
blacks.
Whites, German,
Portuguese, Italian and
blacks.

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