TOURIST DESTINATIONS ANALYSIS

TOURIST DESTINATIONS
UK AND WORLDWIDE

TABLE OF CONTENTS
INTRODUCTION.........................................................................................................2
TASK 1........................................................................................................................3
1.1 ANALYSIS OF MAJOR TOURIST DESTINATIONS OF WORLD IN TERMS
OF NUMBER OF TOURISTS AND REVENUE GENERATION...............................3
1.2 ANALYSIS OF STATISTICS TO IDENTIFY SCOPE AND FUTURE TRENDS
IN TOURISM............................................................................................................6
TASK 2........................................................................................................................8
2.1 ANALYSIS OF CULTURAL, PHYSICAL AND SOCIAL ASPECTS OF
TOURIST PLACES AND THEIR INFLUENCE ON POPULARITY OF TOURIST
DESTINATIONS...................................................................................................... 8
2.2 COMPARISON OF FEATURES OF A LEADING AND DEVELOPING
TOURIST DESTINATION......................................................................................10
TASK 3......................................................................................................................13
PRESENTATION...................................................................................................13
TASK 4......................................................................................................................24
4.1 ISSUES THAT HAMPER POPULARITY OF TOURIST DESTINATIONS.......24
4.2 PROSPECTIVE OF RESPONSIBLE TOURISM TO BOOST THE HOST
COMMUNITY AT GLOBAL TOURIST DESTINATIONS........................................26
CONCLUSION.......................................................................................................... 28
REFERENCES..........................................................................................................29
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INTRODUCTION
Tourism can be defined as a short-term visit or long-term travel for leisure purposes.
The definition of tourism has changed over the times and now people travel and visit
various tourist destinations for educational, health and adventures purposes also. In
the world of emerging tourism industry, introduction and evolution of tour operators
and holiday providers have provided them with a huge advantage in terms of growth
and income. The assignment undertakes the scenario of Virgin Holidays Ltd., a tour
operator company based in UK that provides holiday packages to countries like US,
Asia, Africa and many more countries of the world.
Firstly, a report describes the major tourist destinations in the world along with the
analysis of their current and future trends in terms of a number of tourists and
revenue generation. Further, an information pack describes the social, cultural and
other factors that influence a tourist destination along with a comparison of features
of tourism in developing and developed countries. A presentation will be prepared for
the explanation of the ways in which the characteristics of tourist attractions affect
their popularity. Lastly, a management report summary will be prepared for
discussion on the issues that may hamper the popularity of tourist attractions.
Figure 1: Seven wonders of world
Source: [http://www.momjunction.com/articles/facts-about-seven-wonders-of-
the-world-for-kids_00419805/#gref]
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TASK 1
Executive Summary
The following report presented by Junior Product Analyst covers the major tourist
destinations of the world and their current trends and future predictions for analysis
of the scope of tourism development in those places.
Introduction
The report covers the analysis of popular visitor destinations of the world along with
their scope and examination of the statistics to forecast the future trends of the
tourist places.
1.1 ANALYSIS OF MAJOR TOURIST DESTINATIONS OF WORLD IN
TERMS OF NUMBER OF TOURISTS AND REVENUE GENERATION
The tourism industry in the world has gained immense growth and popularity in the
last few decades along with discovery and development of eco-destinations and
man-made tourist destinations globally. In the developed and developing countries,
the tourism sector has contributed a lot to the growing economy of the respective
countries (Laws, 2011). The junior product analyst with the strategy team at the
holiday and tour operator company, Virgin holidays headquartered in Crawley, UK
has the responsibility to determine the scope of the chief holiday destinations in the
United Kingdom and the rest of the globe. The analysis of the data of top five
destinations in the world is conducted by comparing the statistical data of the
number of visitors at the tourist places and the net income generated by the tourism.
The most famous tourist destinations worldwide dwell in the countries such as UK,
France, United States, Spain, Australia, and India. Also, according to the recent data
of 2016, France was the country that witnessed the maximum number of visitors in
the world. After France, the countries visited in descending order are United States,
Spain, Republic of China, Italy, United Kingdom, Germany, Mexico, Thailand and
Malaysia.
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Figure 2: Number of visitors from Tourism
Source: [https://www.statista.com/topics/3780/inbound-tourism-in-european-
countries/]
The above statistics depict the rise of tourists in North America, Middle East, Asia
and Europe (Statista, 2018). In 2016, according to World Tourism Organisation the
tourism sector gained the highest boost in the above-mentioned zones of the world
as the number of people coming for tourism purposes reached to 616.2 million in
2016 in European countries and 53.6 million tourists in the middle east, 308.4 million
in the the Asia Pacific and 130.5 million in North America. Since 2009, the statistics
of the number of visitors have gradually increased till 2016 while in 2007 and 2008
the ratio was greater than 2009 because in 2009 the world faced the rise of inflation.
The tourism sector is also growing rapidly in the economically sound as well as
medium economy countries which is directly providing and contributing to the growth
rate of the country. The analysis of the data of the tourist destinations shows that
France is the leading country in terms of highest number of tourist visiting the
country with the maximum income generation. Following to France, is the United
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States of America which has attracted the most visitors and has gained a lot from the
tourism industry.
Figure 3: Revenue from tourism
Source: [ttps://www.statista.com/topics/962/global-tourism/]
The income generation statistics show that People spent most in Dubai followed by
New York and London and the city in which amount was least spent by the tourists
was Barcelona and contributed to the income generation of the country (Statista,
2018). The statistics given are according to the cities of different countries.
The Tour operator companies are gaining huge profits by providing attractive and
cost-efficient holiday packages to the people with similar or special interest and the
local government in the respective destinations are leveraging benefits to the tour
companies by minimising the taxes and other funds investment (Veal, 2017).
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1.2 ANALYSIS OF STATISTICS TO IDENTIFY SCOPE AND FUTURE
TRENDS IN TOURISM
The current trends of the tourism in various countries show that the advancement in
technology and awareness about ecological and niche tourism has resulted in the
rise in the number of visitors in those countries which earlier gained income from just
consistent tourists with common interests (Peeters and Dubois, 2010).
In the coming years, the Tourism sector will observe a high boost in the European,
America Asian and Middle Eastern countries. Because the number of travellers has
rapidly increased at an exponential rate in the mentioned areas of the world. The rise
of inbound destinations in Europe and Asia attract tourists with special interests.
The awareness about sustainable or green tourism will be maximised so that all the
countries in the tourism sector adopt methods which encourages sustainability in the
tourism industry and the scope of tourist sector is increased.
Figure 4 Statistical analysis of Future Trends in Tourism
Source:[https://globaltourisminternal2015.weebly.com/temporal-pattern-of-
global-tourism.html]
Taking the tourist trends in UK and other countries, the tourism will be enhanced
more in the coming future as emergence of the outbound markets depict that the
countries like India and China will observe hike in the tourism in respect of the
increase in the number of travellers travelling to foreign countries from these Asian
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countries (Global Tourism, 2018). In the United Kingdom, some of the trends which
are emerging in the tourism sector are the rise of urban and rural destination places,
adventure sports has contributed a lot to the travel industry etc. The future
predictions in terms of UK state that the travel industry will introduce new concepts
and ideas of tourism such as the spa services offered to the domestic and
international tourists for leisure and health purposes introduced as a result of
changing perceptions of people towards tourism activities , emergence and
development of new seaside resorts which attract a large number of customers with
premium holiday demands, eco and medical travel and tourism which will attract
many customers from the local and distant places and countries and family holidays
and local gatherings which are budget friendly and encourage the local tourist
attractions to develop more and gain popularity worldwide (Brent Ritchie, et al.
2011). These are the factors which are affecting the current and future trends in the
tourism industry of UK.
CONCLUSION
The report has illustrated the statistics of the tourist destinations famous in the world
along with the future scope and trends for the development of the popular
destinations such as the UK and other countries with beautiful and attractive tourist
destinations.
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