UK Tourism Trends and Memorable Experiences

This assignment explores current trends in the UK tourism industry, focusing on visitor motivations, spending patterns, and the attributes that contribute to memorable travel experiences. It examines data on inbound tourism by market, popular destinations like Edinburgh and London, and natural attractions such as Slieve Donard. The analysis draws upon research and statistical data to provide insights into the evolving landscape of UK tourism.

Tourist DestinationsTourist Destinations

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analysis of key tourist destination of world in terms of number of visitors and revenue1
1.2 Analysis of data to determine tourism destination current and future trends...................3
TASK 2............................................................................................................................................7
2.1 Analysis of cultural, social, physical characteristic of travellers destination...................7
2.2 Comparison in between developing and leading tourist sites........................................10
TASK 3..........................................................................................................................................11
Covered in PPT.....................................................................................................................11
TASK 4..........................................................................................................................................11
4.1 Analysis of issues which impacts on popularity factor on travellers sites.....................11
4.2 Discussion on potentials for responsible tourism to enhance the host community........12
CONCLUSION..............................................................................................................................13
REFERENCES .............................................................................................................................14

INTRODUCTION
Historical, natural, devotional and newly developed places which are having potentials to
attract visitors are stated as a tourist destination (Wang. and Rafiq, 2014). These are types of
places are having a huge significance for it's visitors which attracts them to come forward.
Organisations which are working in the travel and tourism sector are having a focus on these
type of destinations which they can utilize for their business. Also these enterprises explore new
destinations and focuses to develop them as a tourism destination. These tourism destinations are
supports in the economical flow in a particular region and it also impacts on the national
economy. This report will provide those tourist spots which becomes on the top rankings in
number of visitors and income generation. This report will provide statistics which shows current
trend in tourism. This report will be based on the Trip Advisor and Virgin Holidays which are
leading companies in this sector. This report will describe characteristic and potentials to attract
visitors towards it and it also provide comparison among in attractiveness and features of
developing and leading travellers sites of the world. At the last of this report, it will provide
issues which are impacting on the popularity of a particular destination.
TASK 1
1.1 Analysis of key tourist destination of world in terms of number of visitors and revenue
Many travellers sites are available in the world which are having a huge rush of tourists,
these sites are having some specialities and qualities to attracts more and more people towards it
(Fernández-Cavia, Díaz-Luque. and Cavaller, 2014). Top tourists destinations and creators are
explained in this reports which can be useful for the Trip Advisor in enhancing business in these
particular zone;
Elements USA UK France Spain China
Main tourist
sites
Walt Disney,
Central Park,
Statue of
Liberty,
Golden Gate
Bridge, Bryce
London Eye,
Tower of
London,
Buckingham
Palace, British
Museum,
Eiffel Tower,
Art Museum
at French
Rivera,
Chamonix,
Maraseille,
Barcelona,
Madrid,
Majorca,
Seville etc.
Forbidden
City,
Tianamen
Square, The
Bund,
shopping
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Canyon
National Park,
etc.
Tower Bridge,
National
History
Museum,
London
Bridge etc.
Lyon, Tours
etc.
Shanghai, Big
Wall of China
etc.
Number of
visitors
76.8 Million
foreign
visitors visited
in the year of
2016
In the year of
2016, 37
million
outsiders has
visited UK
Around 49
million people
visited 2016
Approx 75
million
visitors
reached in the
year of 2016
in the Spain
122 Million
foreign
travellers has
visited China
in the year of
2016
Spending by
visitors
24.6 Billion
dollar earned
by USA in the
year of 2016.
22.5 Billion
pound has
spend traveller
in the UK
22 Billion
pound has
spend by
foreign
visitors in
France
132 Billion
Euros has
spend by
travellers in
the year of
2016
563 Billion US
dollars has
earned by the
china in last
year by
foreign visitors
Source: 2016 snapshot. 2016.
Purpose: At world wide level have several visiting destinations thus the basic reason
behind the visiting places and destinations is collect authentic and reliable information adopt
sites as well as some of persons seeks to be enhance their knowledge level in effective ad
efficient manner.
In the term of revenue generation and number of visitors China is on the top on this list,
the country has developed their tourists destination sites and as well as environment for travellers
which attracts them most (Dickinson, Davies. and Norgate, 2014). 563 billion US dollar has
generated by the China in the year of 2016 which shows that they are working to expand their
tourism sector more which can help to them in their infrastructural and economical development.
In the term of number of visitors and revenue generation Spain come on second rank,
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most of the historical and cultural values structures and monuments are available in it which
attracts most of the tourists towards it.
France comes on number three in this category, they are having some sites which are the
sign of love like; Eiffel tower, most of the people in the world knows France for this reason.
Economy of France is having based on their tourism sector so it is essential for them to work
more on this which can help to them to improve their number tourists year by year.
UK, are in the same category, UK is having potentials to reach on the top in this list
which can support to them in economical development and creating a better infrastructure in the
tourism sector. Many sites are available in the UK which are having potentials to attracts visitors
towards them e.g. London Tower, London Eye, Buckingham Palace, London Bridge etc.
promotion of these sites are essential in the international market (Prayag, and Hosany, 2014).
Trip Advisor has to conduct different trips for UK in which they can make different types of
cultural, historical and educational tours for travellers. The company can make a better change in
their tours which can help to them increase their profits and revenues by increased numbers of
travellers.
1.2 Analysis of data to determine tourism destination current and future trends
Travelling sites are having some key features in it which attracts a particular targeted
people towards its. As student of history subject is interested to visit museum which can help in
their study and learnings (Horner. and Swarbrooke, 2016). UK is having many sites which are
having potentials to attract different types of categories of people like; students, devotional,
historical explorers etc. a table is here which will explain change in the tourist in years and
economical support by this sector;
Content 2014 2015 2016 2025(Prediction)
Support in
economy (In
percentage)
36.00% 35.00% 41.00% 55.00%
Number of
travellers (in
million)
17.4 34.8 38.1 50
Source: 2016 snapshot. 2016.
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In the year of 2016, 37 million visitors has visited UK and they have spend around 22.5
billion Pounds in their travelling. This data shows that tourists destination in the UK are having
huge potentials to attract and as well as it delivers them an appropriate satisfaction.
Source: Inbound tourism trends by market. 2016.
Above presented figure shows that frequency of incoming tourists in the UK in different
quarters of the year in past year. According to this, most of travellers came in the July to
September and this is the peak season of the year. As per above defined pie chart which define
the actual and current trend of tourism by 2016 in quarterly basis.
Source: Inbound tourism trends by market. 2016.
This another figure shows reasons to visit of foreigners in the UK and according to this
most of the visitors reach UK to spend their holidays in a better manner which can help to them
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Illustration 1: Current Trend Graph.
Illustration 2: Purpose of Visit.

to spent a luxurious time in this season. 11.57 million people visit UK to meet their relatives and
friends in the UK which is also a possibility in the UK to spend some tourism activities.
Source: Inbound tourism trends by market. 2016.
According to the above presented data 16 Million people has travelled in the UK for 1-3
nights, 11 million people has visited in the UK for 4-7 nights. It shows that most of the people
visits UK around 3-6 days so Trip Advisor group can make their tours according to this duration
which can help to attract them more travellers.
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Illustration 3: Time spendings of tourists with numbers.

Source: Inbound tourism trends by market. 2016.
These all above presented data and graph shows current trends of the UK tourism, above
presented graph shows the number of visits which has increased 4.14% from last year which
shows that people are attracted to visit in UK. It is a highlighted thing that it has decreased by
2% which is not appropriate.
Future trends of UK destinations: UK is having a huge potentials of development
because historical, cultural and modern tourism has a large scope of betterment (Chew. and
Jahari, 2014). Most of the companies which are working in the tourism sector are having their
focus on the historical and cultural tourism but UK is having a large scope of beaches, nature
which can provide a new type of green and adventurous tour for the travellers. It can provide a
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Illustration 4: Variations in the UK tourism.

fresh feel to visitors which can help to them to get pleasure and spend some time in peace with
family and friends.
TASK 2
2.1 Analysis of cultural, social, physical characteristic of travellers destination
Tourism sector is having a huge impact by the culture, social, physical features and it
creates a negative and positive impact on the travellers. These factors are explained here in the
context of UK as a tourists destination;
Cultural aspect: It is having a huge impact on the travellers which comes in the UK, the nation
is having friendly atmosphere which supports people which comes on tour (Komppula, 2014). It
helps to them to be learn some new things from the country. It helps to attract visitors towards it
which can help to the country to improve number of visitors in a year. People believes to live in
joy and happiness which can provide a different treatment to people which comes from outside
of the UK. Language, festivals, celebrations, traditions covered in this which provides better life
to the people living in the UK.
Source: Edinburgh International Festival.
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Illustration 5: Edinburgh Festival.

Capital of Scotland, Edinburgh is known as “City of festivals” and many festivals are
organised in a year which provides an opportunity to travellers to visit the culture of the nation
very closely (Burrell, 2016). It is essential for the travellers to visit the city which can provide
them a better view.
Social aspect: Life style is factor which is mostly consider in the social aspect, most of the
people which are living in the UK are maintaining a standard in their life in which they are give
time to job, family, friends and entertainment in their life. It is a factor which is the most impacts
on the tourists which comes in the UK.
Source: London's Must-Visit Historical Churches.
Religion is factor which attracts the most of the visitors towards UK, many historical
Church are situated here which appeals to people to come in UK (Allen, Tebby. and Loakes,
2014). UK has a great history in it's past in which they are having monarchy which is still in use
their so many of the people attracts towards to it and they wants to know how these people lives
their.
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Illustration 6: St. Dunstan-in-the-East Church, London.

Physical aspects: Geographical challenges covered in this factor, UK is having different types of
qualities in its geographic which attracts to visitors. Many mountains are here in the London
which are appeals to foreign travellers for their adventurous trips. Scotland, Ireland are the main
areas of the country where people wants to go for visit (Gibson, 2016). Scotland and some part
of Northern Ireland is used in to the heritage tourisms which attracts to those people which are
having their interest in this type of tourism. Many types of games and activities are done on these
mountains such as winter season and in this time travellers can spend their time in skiing, ice
skating, ice hockey, sledding are the main attraction for the tourists which comes to the UK in
the winter seasons.
Source: Slieve Donard, Mourne Mountains, Northern Ireland.
These all above presented aspects are having a huge impacts on the attraction of visitors
and also to provide a treatment to them (Kim, 2014). Better things creates a positive impact on
outsiders which comes to spend some time in the UK, so UK is maintaining these all factors
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Illustration 7: Slieve Donard, Mourne Mountains, Northern Ireland.

appropriately which are creating a positive impact on the travellers and appeals to visit one more
time to UK.
2.2 Comparison in between developing and leading tourist sites
UK is consider in the developed tourists destinations because it has a strong base to make
changes in the accommodation, travelling and food facilities. India is a developing country
which is also having a huge potentials of changes in the tourism sector (Pike. and Page, 2014).
India considers in the developing country and it is having many attractions for visitors.
Comparison in developing and leading tourists sites are here;
Factors Leading destination Developing destination
Infrastructure UK is having developed economical
conditions, so they are able to
provide a better accommodation and
other needed facilities to people
comes from another country. UK has
developed on their basic
infrastructure which is making them
stronger in this part.
Comparing to India, it does not having
a infrastructure for their locals, which
creates a negative impact on the
tourists (Gallent, Mace. and Tewdwr-
Jones, 2017). Country is having
opportunities of development ion this
sector but they are unable to provide
amenities to people comes from
outside of the national boundaries.
Resources Many type of are available such as
which are having a huge impact on
the tourists which comes in the
(Dwyer, Čorak. and Tomljenović,
2017). It helps to them to provide
better facilities which can help to
them to spend better time in the UK
destinations.
India is also having many types of
natural resources like; water, energy
etc. but utilisation of these resources
are not appropriate. Proper use of
resources is essential which can help to
the visitors to spend a quality time in
the India.
Transportation UK is having a proper transportation
system which helps to outsiders to
travel in UK and visit many tourists
sites (Baerenholdt, 2017). It is
A proper transportation system is
needed in the India government has to
take initiative in this sector which can
help to tourists to visit more places at a
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essential to travellers to move several
destination with out wasting their
time and UK able is to provide this
kind of facilities.
time which is must for them.
TASK 3
Covered in PPT
TASK 4
4.1 Analysis of issues which impacts on popularity factor on travellers sites
At current time most of the persons are seeks to be visit several destinations across all
over the world. Thus, every tourist organisation focus on to attract high number of tourist so that
they try to provide better and effective services and proper protection so they can feel safe while
visiting any place (Burrell, 2016). Additionally, it is necessary to be care about visitors as well as
their protection. Further, company's management system, services, facilities and so more assist to
set a image in customer's mind. Apart from this, there are several kind of issues and factors are
affecting on popularity of tourist destinations which are explaining under follows:
 Economy: Generally, economical conditions of country unstable in nature so that it
directly impacts on tourist companies as well as tourist. In the context of UK, due to the
Brexit largely affects tourists and popularity of destinations, because Brexit directly
impacts on economy of UK so that investment level of local persons is decreases (Allen,
Tebby. and Loakes, 2014). Additionally, tourism leakage also negative impacts on
tourism industry because at this time all tourism companies are more than 80% revenues
investing in airlines, hotel and others things. Due to, regularly decrease the popularity of
tourism in UK.
 Increasing inflation and exchange rate: Inflation rate and exchange of nation also
unstable in nature which negatively impacts on tourism in UK such as pound become
strong as compare to other country's currency so that persons does not cable to invest
fund in tourism sector (Fernández-Cavia, Díaz-Luque. and Cavaller, 2014). Due to this
reason, popularity of destination regularly decreases as well as reduce the profitability
and revues of tourism companies.
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 Terrorism: It is one of the major factor on tourist, because in UK continuously increase
terrorism as well as illegal activities which negatively impacts on tourism companies as
well as tourists (Gibson, 2016). Thus, due to this reason, person does not seeks to be visit
several destinations of UK.
 Environmental factors: In this context, outside environment directly impacts on tourist
because as per the surrounding they will set their image in mind about country. Thus, in
UK regularly increased pollution rate which impacts on health of tourists as well as CO2
gas also enhanced. All these environment causes are negatively impacts on their visiting
destinations in UK.
In the other hand, all these factors are directly impacts on tourism sector of UK as well as
popularity of UK destinations. Thus, it is necessary to be remove all these issues in effective and
efficient manner as well as government of UK must be regulate and enacted some rules and
regulations so that with the help of them significantly manage and control illegal activities also
can remove them in a effective and efficient way. As per above defined all these factors or issues
are unstable in nature which hard to be effectively analyse and control. Due to, all these issues
regularly decrease popularity of destinations as well as reduce the revenue level of tourism
companies.
4.2 Discussion on potentials for responsible tourism to enhance the host community
It is essential for the host communities where tourists comes to visit tourists destinations
to provide better facilities, security, transportation system and guidance which can help to them
to travel freely in the new city, country and destination (Kim, 2014). Focusing on the UK, it is
essential for the country to provide better treatment to the travellers which are hoping to get best
by the host community. Organisations which are working in this sector is also having need to
make changes in their workings which can help to them to provide better tour and services as
per the expectations of travellers. It is prior to provide a proper protection to travellers because
they are national guests, any type of harm of them shows that host community is unable to
provide safety and security to outsiders (Pike. and Page, 2014). So Virgin Holidays group has to
provide a proper and appropriate security to the tourists which can help to the company to
improve their number of visitors in a tour. Virgin holidays has to start their different kind of
tours like historical and natural for a combination of visitors attractions in the UK which can
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help to them to increase their profitability and number of customers in a year.
CONCLUSION
On the basis of above presented report it can be concluded that leading and developing
destinations are having a huge impact on the visitors. It also effect the annual number of
travellers comes in a particular tourists destination. group has to provide a better facility and
safety to their targeted customers which can help to them to improve their numbers on each and
every visit. Several factors are impact on the attraction of a particular destination it's visitors so it
is essential for the government and private sector organisation to make some changes from their
side to provide a better amenities to travellers.
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REFERENCES
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London's Must-Visit Historical Churches. 2017. [Online]. Available Through:
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