Tourism Destination Development and Challenges

The provided study focuses on developing tourist places that directly affects the appeal of tourists to be visited there. It discusses various characteristics of a tourist place needed to be maintained effectively as to get positive response from visitors and attract a large number of visitors as well. The study also concludes that there are several issues needed to be faced by each tourist destination as to maintain the attraction of tourists at the destination.

Tourist
Destinations- LO3,
LO4

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
LO3 Understanding the impact of characteristics of destination upon their appeal to tourists.......1
3.1 Comparison of appeal of current leading tourists destination and currently developing
tourists destination......................................................................................................................1
3.2 Evaluation of effect of characteristics of tourists destination upon their appeal..................3
LO 4 Understanding the issues affecting the popularity of tourists destinations............................5
4.1 Analysis of issues affecting popularity of the tourists destinations......................................5
4.2 Potentials for responsible tourism as to enhance the host community at worldwide tourists
destinations..................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Tourist destination refers to those states, countries of regional areas that have power to
attract the tourists towards them for visiting various traditional, historical and unique places of
the area (Mason, 2015). It involves the cultural values, natural beauty, Tourists destinations are
the major source of revenues of a country. Therefore, a perfect management of the tourist
industry is must in a country or state. UK has been taken as the base of the report for the purpose
of analysing various characteristics of the tourists destination. The present study provides the
description about the comparison of current leading tourist destinations and currently developing
tourist destinations that can effect the appeal of the tourists. It also shows the a brief evaluation
of various characteristics that have effect over the appeal of tourists. The assignment also shows
numerous issues that have potential impact over the popularity of the tourists destinations.
Further, the study also provides a brief discussion about the potentials for responding the tourism
for the purpose of enhancing the host communication at worldwide tourist destination.
MAIN BODY
LO3 Understanding the impact of characteristics of destination upon their
appeal to tourists
3.1 Comparison of appeal of current leading tourists destination and currently developing tourists
destination
Current leading tourists destinations are those that are already in the trend and famous for
the purpose of visiting. For example, London, Edinburgh, Manchester, Liverpool etc. are the
current leading tourists destinations of the UK. Whereas, currently developing tourists
destinations are those that are being planned to be developed as the tourist place or those places
that are not developed as much as to provide sufficient satisfaction to the tourists and fulfil all
the demands of the visitors (Davies, 2018). In this order. Currently developing tourists
destinations are less popular than the developed destinations Like, Cost rice.
Comparison of appeal of current leading tourists destinations and current developing
tourists destinations can be evaluated as under:
 Number of visitors: All the tourists destinations of the UK like London, England, Paris,
etc. are developed destinations. Therefore, they attracts huge number of tourists towards
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them. As per the recent statics, in recent years, number of visitors in UK have increased
to 2.7% i.e. 40 million.
On the other hand, due to developing stage of the Cost rise, number of visors to be attracted
toward it is less as compare to the UK. Total number of visitors arrived at Cost ride was 10
million as per statistic of recent years.
 Infrastructural facilities: In the developed tourist destination places like London, all the
tourism infrastructures are effectively maintained (12 Best Places to Visit in the UK,
2019). It help them in maintaining the attraction of visitors and enhancing the popularity
of the destination. Being a developed tourist place, the tourism authority of the country
also invests enough sum as to maintain them as to give positive appeal to the visitors.
Whereas, the developing tourism destinations do not gain enough revenues from tourist due to
lack of popularity . Therefore, due to lack of funds, they can also not invest more amount in
maintaining the infrastructures of its various tourist destinations. In this order, the infrastructural
facilities are less developed in these places comparing to the developed places.
 Transportational facilities: For the purpose of providing effective transportational
facilities to all the visitors, the tourism authorities need to invest the funds in the
transportation industry. As UK earns enough revenues from the tourism, it invests a huge
amount in providing transportational facilities to its tourists. It provides all kind of
effective transportational services to the visitors including airline services, railways
services, roadways transportational services like buses, cabs, etc. to all the tourist.
On the other hand, being a developing tourist destination, the Costa Rican can not invest enough
funds in the transportational industry. Due to it, the Cost Rican fails to maintain enough quality
of the transportational services to be provided to the tourists.
 Government policies: Government policies of the country for tourism have potential
impact over the tourism industry of it (Chung, Han and Joun, 2015). UK's government
has developed liberal policies for the tourists that visits several tourist places of the
country. It leads in reducing the procedure to be followed before visiting any tourist
places. Further, it also involves providing positive appeal to the tourists.
Whereas, the tourism policy of the government is less liberal in Cost Rice. Due to it the tourists
needs to fulfil a range of requirements before visiting the place. It results in providing negative
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appeal to the visitors and reducing the attraction level of the tourist. Therefore, the government
neds to develop quite liberal policies for the visitors.
 Quality of services: Quality of services provided to the tourists is a major factor that
affects appeal of tourists. Quality of services can be provided by combining both private
and public services of the country (Cetin and Bilgihan, 2016). For this purpose, the
service providing policies and strategies are needed to be developed in the most effective
way.
In UK, the the tourism industry have developed best strategies for the purpose of providing the
best services to its tourists. On the other hand, the Cost Rice has not involved much private
industry in the service providing process. It reduces the quality of services to be provided to the
visitors.
In this regard, it can be analysed that, there is a lot of difference in the various factors of a
developed tourism destination like UK and a developing tourism destinations like Cost rice.
Further, it also have a huge impact over the appeal of the tourist of destination.
3.2 Evaluation of effect of characteristics of tourists destination upon their appeal
Tourist destinations can be defied as those countries, stated or region that are highly
dependent on the revenues earned from the tourism of the area. These areas advertise themselves
as the best place to be visits by the tourists. The number of tourists to be arrived at a specific
tourist place depends upon numerous characteristics of the place like cultural features, social
features, etc. of the tourist destination.
The major characteristics of the tourists destination that effects the appeal of tourist are as
under:
 Sales promotional strategies: The attraction of tourist at a specific place depends upon
the way in which the place has been represented in front of the tourist at the time of
performing the sales promotional activities. Publicity of a particular tourist destination
may have both positive and negative impact in the mind of tourists (Andrades and
Dimanche, 2017). For example, By showing the most popular and beautiful places of
Paris like Eiffel tower, the tourism agency of UK can positively affect the appeal of
tourism.
 Services provided to tourists: The quality of services provided to the tourists also
majorly affects the appeal of tourist as if the tousrist will get the best services from the
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governing authorities or other local authorities with which the tourist deals, they would
attract towards the culture of the destination and would love to visit there again as well.
For example, If the government authorities of UK provides liberal services to each
tourist along with keeping involved in the each services of the tourists in order to ensure
the quality of services, the tourism of the country would definitely go on high.
 Climate: Climate can be considered as the key feature of a tourist place having potential
impact over the tourism. A suitable climate attracts the tourist at most towards it
(Ramseook-Munhurrun, Seebaluck and Naidoo, 2015). In this order, it can be analysed
that climate is also a key characteristic of the tourists destination that have power to
influence the appeal the tourist. For example, The pleasant weather and beautiful views
of the tourist places of the UK helps the country in positively attracting the tourists
towards it and increase the number of visitors in the country as well.
 Commercialisation of traditional places: It is the major characteristic that affects the
tourism of a specific area in a negative way. Tradition of any tourist destination is the key
area where all the tourist like to visit. Commercialisation of those area like traditional
resorts, etc. leads in converting the aim of area to gain profits rather than providing
quality of services to the tourists (Boniface, Cooper and Cooper, 2016). In this regard,
this characteristics of the tourists destination negatively affects the appeal of tourist.
 Crime rate of the area: Rate of crime of a particular tourist destination is also one of the
major characteristics affecting the tourists. The high rate of crime rate of any area may
lead in providing negative image of any destination to the tourist. On the other hand, a
safe place can attract the tourist at the most. For example, UK is one of the safest
country in the whole world. In this regard, this characteristic of the country helps in
providing positive image to the tourists and attracting them to visit the places as well. In
this order, this characteristic also have power to provide appeal to the tourists.
 Economic condition: Economic condition includes the inflation rate of the area. It has
major impact over the tourism of a specific area (Lee and Bai, 2016). Favourable
economical condition helps in positively effecting the tourism of the country. On the
other hand, higher rate of inflation may result in negatively affecting the appeal of
tourists of the country as it directly affects the cost involved in visiting any place.
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In this regard, it can be analysed that there are numerous characteristics of the tourists
destination that have potential impact over the appeals of tourist (Tonge, 2015). A country, state
or region needs to have effective management of all the tourist areas as to attract large number of
tourist towards it. Further, it can also be analysed that UK have made effective strategies for
gaining positive appeal of the tourist. For enhancing the number of tourists to be visit in the
country, it should reduce the commercialisation of the traditional places of UK.
LO 4 Understanding the issues affecting the popularity of tourists destinations
4.1 Analysis of issues affecting popularity of the tourists destinations
Issues affecting popularity of the tourists destinations refers to those factors or elements
of the tourist area that negatively affects the number of visitors of a specific tourists destinations.
Some main issues affecting popularity of a tourist destinations of UK are as under:
 Economy: Inflation rate of the country affects the popularity of the tourist destination.
Inflation effects the cost of the visit of the tourist. A tourist destination having lower
inflation rate can help the tourists in visit the place and enjoy the destination with the
lower budget. The inflation rate in the UK enhanced to 2.7% in recent years (Budeanu
and et.al., 2016). It can affect the tourism of UK and reducing the revenues of the country
as well.
In this regard, it can be stated that economy can be termed as a major issue effecting the
popularity of tourism.
 Environment: Environment includes weather, natural beauty, manual beauties, climates,
etc. of the tourist place. Pleasant climate and weather, beautiful nature, etc. are some
uncontrollable factors of the tourist place. On the other hand, manual beauties like
resorts, heritage, etc. can be controlled by the tourism authorities. Proper maintenance of
these factors may help in attracting the large number of visitors towards the tourist
destinations.
On the other hand, in case, these environmental factors are not maintained effectively, it can lead
in reduction in the popularity of the tourist places. Therefore, it is also a key issue for the tourism
authorities.
 Infrastructural investment: Unmaintained infrastructure can lead in distracting the
tourists and reduce their attraction towards the tourist destination. The tourism authority
of the UK needs to invest a sum as to ensure a proper maintenance of the overall
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infrastructure of the country (Edgell Sr, 2016). It requires a sufficient sum to be invested
in such maintenance. Therefore, it is also a major issue of the tourists destinations like
London.
 Technological development: Same as the other industries, tourism technology is also a
major issue. In order to enhance the number of visitors to be attracted towards the tourist
destinations, the tourism authorities and companies of the tourism industry needs to keep
the technologically updated. It can help them in providing best quality of services to the
visitors. In addition, it can also also help the developing tourism destinations in
enhancing the infrastructure of the tourist place. Further, keeping them technologically
updated and installing the latest technology for the purpose of providing satisfactory
services, the organisation needs to invest a higher amount of sum and time as well.
Therefore technology is also a major factor that affects the tourism industries in context of
maintaining and enhancing the popularity and the number of visitors in the country.
 Security of tourist: Providing security to the tourists is also another major issue of the
tourist destinations. In recent time, as the terrorist attacks are rapidly increasing,
providing effective security to all the tourists is most important task of the tourism
authorities of a country.
 Enclave tourism: It refers to those tourist destinations where all the tourism activities are
planned in proper way. It helps the tourist industries in providing effective and provide
them more satisfied tourism experience (McLeod and Croes, 2018). But as the industries
need to make the most effective and suitable plan for each tourist arrived, they requires
potential employees and strong strategies along with appropriate management of the
enclave tourism. Therefore, it is also a major task or issue of the tourism destinations, as
not providing quality of services can result in reduction in the popularity of the tourist
destination.
In this order, from the above analysis, it can be evaluated that all the above mentioned
factors are the key issues of the tourist destinations. Ineffective management of these factors can
lead in reduction of the popularity of the specific destination. Therefore, in order to maintain the
popularity of all the popular tourist places like London, England, bath, etc., the tourism
authorities of the UK needs to develop more effective strategies, plans and policies for each
tourists destinations of the country.
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4.2 Potentials for responsible tourism as to enhance the host community at worldwide tourists
destinations
Host community refers to those community people that have interest in participating in
the research project. The host community in the worldwide tourist destination refers to those
communities that helps in the tourism authorities of the tourists destinations in the reducing all
the harmful potentials on various factors of the tourist destination like economical, cultural
factors, etc. These hosts are beneficial for the tourist destinations as they help them in enhancing
the number of visitors to be attracted towards the tourist place. Further, they also helps in
providing positive appeal to all the visitors.
Following factors helps the host community i.e. UK in gaining the potential in the
worldwide destinations:
 Liberal government policies: UK has developed liberal policies for its visitors. It helps
them in reducing the burden of procedure to be followed by them for the purpose of
getting permission from the government to visit various tourist destination. It leads in
attracting number of visitors towards it, as the long procedure of taking permission may
reduce the interest of tourist to visit the destination.
 Maintained infrastructure: This factor effects the attraction level of the visitors.
Infrastructure of each tourist place needs to be maintained, as unmaintained
infrastructure can result in reducing the interest of tourist to visit the place.
 Quality of facility: This factor involves providing effective and attractive
transportational facility, food and beverage facility, staying facility etc. by providing
each of these facilities in the most attractive way, the community can make the tourist to
visit the place again and attract the other tourists as well.
 Government involvement: For the purpose of ensuring involvement of the best quality
in each services provided to the tourist, involvement of various Governing authorities ins
important. If the Government wholly commercialise the tourism industry. Its focus
would transfer to gain maximum profit rather than providing effective services to the
visitors. In this regard, development of effective strategies for maintaining the
involvement of government is an important factor top maintain the potential in the hos
community at worldwide range.
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 Safeguard for visitors: It is also a factor that affects the potential image of the tourist
destination at worldwide. As all the visitors wants to feel safe at the time of visiting any
place, the tourism authority of the UK needs to have appropriate policy for providing
safeguard to the visitors (McLeod and Croes, 2018). It would result in providing more
satisfactory experience of visiting the place and would enhance the potential of its
tourism destinations at worldwide as well.
In this regard, it can be analysed that, above elements affects the potential of the tourist
places. UK can maintain and enhance its potential by developing effective policies and plans for
these factors as to gain the maximum attraction of the tourist at worldwide.
CONCLUSION
From the complete analysis of the above study it can be concluded that, there is a huge
difference in the developed tourist places and developing tourist places that directly affects the
appeal of tourists to be visited there. There are various characteristics of a tourist place that are
needed to be maintained effectively as to get positive response of the visitors and attract a large
number of visitors as well. Further, the study has also concluded that there are several issues that
are needed to be faced by each tourist destination as to maintain the attraction of the tourists at
the destination. There are numerous potentials like development of infrastructures,
transportational facilities, etc. with the help of which the UK can enhance the attraction of tourist
towards its various destinations and its own potential in the worldwide tourist destinations as
well.
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REFERENCES
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travel and tourism. Routledge.
Budeanu, A. and et.al., 2016. Sustainable tourism, progress, challenges and opportunities: an
introduction.
Cetin, G. and Bilgihan, A., 2016. Components of cultural tourists’ experiences in
destinations. Current Issues in Tourism. 19(2). pp.137-154.
Chung, N., Han, H. and Joun, Y., 2015. Tourists’ intention to visit a destination: The role of
augmented reality (AR) application for a heritage site. Computers in Human
Behavior. 50. pp.588-599.
Davies, N., 2018. Who walks, where and why? Practitioners’ observations and perspectives on
recreational walkers at UK tourist destinations. Annals of Leisure Research. 21(5).
pp.553-574.
Edgell Sr, D. L., 2016. Managing sustainable tourism: A legacy for the future. Routledge.
Lee, S. and Bai, B., 2016. Influence of popular culture on special interest tourists' destination
image. Tourism Management. 52. pp.161-169.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
McLeod, M. and Croes, R. R. eds., 2018. Tourism Management in Warm-water Island
Destinations (Vol. 6). CABI.
Ramseook-Munhurrun, P., Seebaluck, V.N. and Naidoo, P., 2015. Examining the structural
relationships of destination image, perceived value, tourist satisfaction and loyalty: case
of Mauritius. Procedia-Social and Behavioral Sciences. 175. pp.252-259.
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Tonge, J. and et.al., 2015. The effect of place attachment on pro-environment behavioral
intentions of visitors to coastal natural area tourist destinations. Journal of Travel
Research. 54(6). pp.730-743.
Online
12 Best Places to Visit in the UK .2019. [Online] Available Through:
<https://www.planetware.com/england/best-places-to-visit-in-the-uk-eng-1-2.htm>
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