Tourism Trends and the Future

This assignment examines current and future trends shaping the tourism industry. It analyzes various aspects, such as destination competitiveness, branding strategies, the impact of mega-sport events, culinary tourism, and the role of social media in travel decisions. The provided research papers delve into topics like responsible tourism, co-creation in destination branding, and the influence of traveler demographics on destination choices.

Tourist Destinations

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 analyse the main tourist destination.................................................................................1
1.2 Analyse statistics to determine tourist destination trends and predict future needs.........2
TASK 2............................................................................................................................................4
2.1 Cultural, social and physical features of tourist destination.............................................4
2.2 Compare the features of chosen destination.....................................................................6
TASK 3............................................................................................................................................7
3.1 Analyse the economic and political characteristic of a designated destination................7
3.2 Evaluate the impact of social, economic, political and physical characteristics..............8
TASK 4............................................................................................................................................9
4.1 Issues that may affect the popularity of the destination...................................................9
4.2 Potential for responsible tourism to enhance levels of hosting communities................10
CONCLUSION..............................................................................................................................11
REFERENCES .............................................................................................................................12

INTRODUCTION
This report is prepared on the topic Tourist Destination . This widely increasing sector in
today scenario through this ,mostly people are coming in market with ventures related to tourism.
Tourist are the person who move out for visiting another countries every nation have some
speciality, heritage and culture of their own tourist are the one who are reason for development
and growth of culture and heritage (THE FUTURE OF TRAVEL AND TOURISM, 2017). Apart
from this whole assignment is based on Virgin Holidays Ltd. This is tourism company which
offer holiday worldwide. Destination included in these are the Indian ocean, Australia, Africa,
Middle East and many more places. This report highlight worldwide tourist destination and also
understand cultural, social and physical features of the same. Every place have its characteristics
how it effect to tourist who visit there are also explained. In the last it through some light on the
issues which have some destination and how this affect the popularity of tourist destination and
people willingly want to visit these places to known history and also for seeing culture of
different country.
TASK 1
1.1 analyse the main tourist destination
It has been acquire that the living style of citizenry is encourage up or highly-developing
in UK in some last years. It encourage country's reliability in every sector. Tourism sector is
widely increasing in term of this, more and more people love travelling now a days they spend
their valuable money on visiting various places. There are many places in United Kingdom to
visit are Italy, France and Spain. Entire process help in raising economic growth as well as
contribute in some other component of country also. In 2013, 32.6 millions are traveller and after
that in 2014 its increase up to 34.5 million. When people start visiting these places this will
increase their living standard, education system even contribute in their national income also.
Some tourist destination which compete with United kingdom are Hong-Kong, Mexico, India,
Cuba, Brazil, France etc.
Elements UK USA France Spain China
World-class Skye, Grand canyon Cannes, Nic, Seville, Shanghai,
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tourist sites Brighton,
Liverpool,
London,
Edinburgh, the
Thamas river,
disney land,
Dartmoor and
many more.
national park,
Las Vegas,
Walt disney
world, San
Francisco, Los
angels,
Washington
D.C, New
york city etc.
Paris,
Marseille,
Strasbourg,
Bordeaux etc.
Barcelona,
Malaga,
Majorca and
more
Lijiang,
Guilin,
Chengdu,
Beijing,
Zhangjiahie
and so on.
Number of
visitors in
(2015-16)
38 million
people approx
visit in 2015-
16 to UK.
78 million
tourist
Around 84
million
visitors
Above 65
millions
Around 130 in
whole year
people visit
China.
Money spend
by
visitors(2016)
Around 28
billion pound
32 billion
dollar
30 billion
pound
Visitors spend
150 billion
Euros.
Annually 600
billion Us
dollar are
spend.
Above given table, it is study that in terms of citizenry China is the major country,
because people of this country spend huge amount of visiting different places like 600 billion;
from this it is concluded that China is financial strong country. instead of all these, number of
peoples are also high who visit China, i.e. 130 million in one year, this help in raising publicity
of the country.
1.2 Analyse statistics to determine tourist destination trends and predict future needs
To a lower place statistical table is mention which reflect tourism trends of last some years.
Year no. of visitors spend Amount spend
on per visit
Average night
per visit
International
BOP (£)
2007 24.715 £10.755 £490 8.2 -£16.846
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2008 26.855 £12.147 £500 8.2 -£17.256
2009 29.892 £14.250 £475 8.3 -£17.910
2010 31.713 £16.005 £520 8.4 -£18.605
2011 32.780 £16.500 £555 7.7 -£19.057
2012 32.888 £16.692 £582 7.7 -£20.515
2013 33880 £17.897 £650 7.6 -£15.102
2014 32.695 £18.550 £670 7.5 -£13.850
2015 32.695 £19.230 £675 7.4 -£14.050
2016 34.335 £20.849 £690 7.7 -£13.668
Above mention is the data of 10 years of tourism industry. It shows that number of tourist
are increased in some years on the other hand also decrease in some years. According to the
given data in 2007 there is 24.715 visitors and after that they increase frequently.
Virgin Holiday Ltd. United Kingdom have some future trends and now a day they are
becoming world growing and leading industry because of raising visitors day by day (Ahmad,
2013). As per data compare to 2014 visitors are increased in 2016 by 34.335. for promoting
tourist destination country is setting up some offices as well as information system which help
tourist and solve their problem.
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Illustration 1: Future trend in tourism
(Source: THE FUTURE OF TRAVEL AND TOURISMTHE FUTURE OF TRAVEL AND
TOURISM, 2017.)
As above present graph it is showing that UK government want to raise or expand their
tourist visitors 5 to 10% till 2020. for all these purpose they are doing some development in their
country and also in heritage and culture of respective country these can be infrastructure,
transport facilities (airport, railway, road etc.). government of UK provide facilities like
accommodation, food, networks at minimum and affordable cost so that tourist gain benefit and
tell others also this will result in increasing tourism (Armenski and et. al., 2011).
TASK 2
2.1 Cultural, social and physical features of tourist destination
Tourism industry is have a stupendous effect on social, cultural and physical life of
people in both manner direct or indirect. Some elements are explained below in contrast of UK
which help in understanding whole situation-
Cultural Aspect United Kingdom have many places of tourist
destination and heritage which explain history
of country one of them in England. London is
the most visited place but after that City of
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Manchester is the second highest visited place.
Instead of this, country have such a good and
pleasant atmosphere which attract tourist to
visit that place again and again. It gives new
experience to the people who visit and also pull
them for trying something new (Beritelli,
2011). Economic condition of these countries
are increasing because of their culture and
atmosphere which attract people to visit again
and again.
Social aspects Through Virgin Holiday Ltd. Many people
visit UK which help in increasing social and
economic life of United Kingdom. England
have its popular history, colonialism and
pervasive culture these elements made them
most visiting place. On the other hand, life
style of united Kingdom people is good and
they are living well stable life.
Physical aspect When country physical evidence and physical
appearance is good that will help in
encouraging people to visit their country.
Novel environment of United Kingdom make
them popular, the same involved in eco tourism
activity (Crouch, 2011). Networking facility
and infrastructure facilities of respective
country is effective which help in becoming
popular. In 2015-16 there are more than
17,404,000 people visit. Every nation have its
speciality which attract people same as there
are many mountain and beaches which also do
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same work for country. Physical aspect play
vital role in tourism sector.
United Kingdom is the most beautiful place which can easily attract people to visit but
there are some facilities also which are provide by them all these factor simply attract and
encourage tourist to visit them. Government and some private bodies are their which gives fund
for development and growth of heritage and culture so that they will look attractive. There are
some events and exhibition also which are organised at these places (Datzira-Masip and Poluzzi,
2014).
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2.2 Compare the features of chosen destination
Involvement of UK has been observed since few decades in creating and innovating
travelling aims. They comprises of various genuine resources which are suitable for making
nourishment along with voyaging offices. Apart from this, China is developing nation and it is
mainly focusing on making certain modifications in the tourism segment. Comparison between
the two locations is being defined below:
Factors Leading destination Developing destination
Historical facts and
cultural values of
UK
UK mainly follows all kinds of
traditional factors and celebrates
every kind of festival which shows
that its cultural norms and values.
There are various museums which
encourage an individual to go ahead
and gather more knowledge. Other
attractive features can be music,
food varieties and other cultural
facts (Di Pietro, Di Virgilio and
Pantano, 2012).
In China, tourism is being
developing on rapid speed. In
2011-12, around 50 million people
are has visited Nepal and China
and due to that it has become 4th
largest popular destination across
the globe. In addition, Chinese
music and cultures can directly
attract the customers.
Social facts UK has ensured that actual wants
and needs should be fulfilled in
better manner. Effective services are
being provided to all the sectors for
attracting visitors.
There is high difference among
culture of China and other
countries. Attention is being drawn
of the visitors by the peaceful and
meditating environment of the
various places.
Physical facts In England, there are two major
aspects which draw the attention of
people and those are Flora and
Fauna. Apart from that transport
facilities are also good along with
communication.
In the past few years, services of
transport is not so good but along
with time, improvement are
observed (Fourie and Santana-
Gallego, 2011). New and effective
techniques are being obtained by
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China in order to encourage the
tourism activities.
Apart from this, there are various terms of infrastructure which are being built for the
purpose of tourism. There are various offices which are being established to provide genuine
data who come to visit the country. Besides this, as compared to the infrastructure of UK, China
has still many things to do and thus measures are being taken.
TASK 3
3.1 Analyse the economic and political characteristic of a designated destination
At tourist destinations, there are several major factors which can put a huge impact on
customers' appeals in direct and in direct manner. The brief description of all these factors is
stated as under: -
Economic – The economic condition of the country plays an eminent role on purchasing
power of customers. There are several resources are involved in travel and tourism industry, it
allows an economy to achieve more and more foreign exchanges from different countries (Fourie
and Santana-Gallego, 2011). However, Asia is one of the famous location of travelling and in
same way its economy is also developing. Beside this, due to economic crises at UK in 2008
people still are not capable to spend huge amount of their income on travelling activities.
Social factors – Asia and Europe both are growing nations and trying to adopt new
methods in order to reduce the level of poverty and unemployment. It is essential for countries to
improve the quality and standard of life of individuals, so as to grow. Beside this, issues can be
related with health and safety, as people does not prefer to visit in these places. On the other
hand, literacy rate of UK and Asia are increased which generate employment opportunities,
people are also willing to grab these opportunities.
Physical – People go Europe and Asia as these places are also famous for better
transportation, accommodation, food as well as networking facilities. Asia has good
infrastructure but there is lack of different substitutes that is the major reason as people does not
prefer to visit here (Frenzel, Koens and Steinbrink, 2012). Somewhere, communication channels
are good but somewhere it is bad, issues are created with connectivity. Beside this, UK has
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improved its telecommunication chain which helps tourists to connect with their family
members.
Political – In growing countries, i.e. UK and Asia etc. tourism industry is seemed as an
effective source of managing political stability. Because its activities and operations are assistive
in attracting international bodies in order to organise various events. The most apparent examples
is London Olympics games, almost 5 million visitors were came to visit the place.
3.2 Evaluate the impact of social, economic, political and physical characteristics
While appealing to tourists, it is necessary for tour operators to consider major
characteristics as they can come to visit this destination. Below mentioned the brief description
of these factors, such as-
 Economic condition and social wellness of a country plays an eminent role which attracts
tourists to visit country. Europe and Asia both are leading and growing economies and
they are also aware for its social development or responsibilities which can raise the
number of visitors simultaneously.
 Tourist department in Cuba is too poor this is the main reason that country has become
crime oriented. In context of tourist, crime rate is a major factor, they will not prefer to
visit these location where crime activities are higher. On the other hand, lower crime
assists to appeal large group of tourists as they come to a particular tourist destination.
Considering London, here crime activities are quite low but sometime pick pocketers can
target travellers in UK streets such as Oxford street and Brighton resort etc.
 Apart from this, stakeholders of travelling industry are highly focused on marketing
activities, i.e. publicity and sales promotion; it would affect positively through tourism
inflow within the country.
 In order to maximising service quality and product life cycle, it is essential for tour
operators to involve government and other the higher authorities so as to deliver that
better customer services to visitors which will be come from foreign and domestic origin.
 For improving tourism facilities, UK and Asia has its own information centres so as to
provide relevant information to people as they as can decide whether to visit this country
or not. On the other hand, they are also rendering maps so as to track current location. For
example, London has developed its own website which supports tourists , named
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londontourism.com. It contains all maps as well as information about popular places,
railway station, buses and airport.
 Economic impacts need to be explored so as to assess the overall impact on the tourism
activities and it was revealed that increasing inflation and higher currency prices in
London have made negative impact on the overall tourism activities as tourists spending
power would be quite low. Expansion of Heathrow airport leads to increase of entry fee
which gave extra burden on tourists reducing their spending power.
 At last, due to globalisation as well as commercialisation tourist destinations are affected
in an adverse manner as people come from local and international market. Local people
will be charged as same as foreigners.
Therefore, all these are the elements are highly involved into create appeal for tourism
locations. Thus, it can be said that UK and Asia both are effectively managed its appeals
towards tourists; through which the number of tourists are enhancing day by day and the same is
anticipated in future as well.
TASK 4
4.1 Issues that may affect the popularity of the destination
There are number of issues which have potential to affect the popularity of attractive
destinations and those are described below: Climate and Global warming: The major problem which is generally is the hanging
climate situations of the certain country. This mainly occurs due to the modifications
within human and environmental activities. There are climatic changes which mainly
affect the tourist places in positive and negative manner. For example: high temperature
in various places, weather circulations and natural calamities are the major issues which
mainly impacts the destinations (Frenzel, Koens and Steinbrink, 2012). Ethical: There is huge impact on the tour operations by Enclave tourism. There are some
attractive packages of tourism which focuses on providing all the facilities to the visitors
like clubs, comfortable accommodation, food centres and transport services. There are
many packages which might attract the middle class people and this can harm the tourism
business in negative manner.
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 Growth of Nationalism and Religious Fundamentalism and Terrorism: Number of
tourists is being reduced by the terrorist attacks within USA, UK and China. Due to the
presence of this kind of factor, places are less visited by tourists. Apart from this, there
are many pick-pocketers who are mainly found in local streets of London. These mainly
raise the issue of safety and security for the people who came from global areas. Environmental condition: Population is being increased by the high inflow of tourists
which mainly affect the city in terms of waste dumps along with the pollution factor. This
mainly states that environmental condition of the country is not good (Horng And et. al.,
2012).
 Economics: Tourists will mainly be affected by the higher foreign exchange rates and
enhancement in the inflation cost. For example: transportation costs has been improved in
UK and along with that prices of petrol has also been increased.
From the above stated elements, it can be stated that evaluation is being done and it is mainly
putting negative impacts on the growth and vitality of the activities which are highly related to
tourism sector (Laws, 2011). This in turn may end up in diminishing up of popularity of tourist
destinations due to cause of accumulation. There are certain strategies which are being adopted
by the country along with some policies in order to reduce the impact of all the factors.
4.2 Potential for responsible tourism to enhance levels of hosting communities
Responsible tourism can be stated as when all the Govt. bodies and parties are bought
together for making efforts to make a destination appropriate along with making it most
attractive and appealing to the visitors. It is highly essential for the tourists service providers to
render the best and effective services to the visitors so that maximum satisfaction level can be
provided. In order to get effective outcomes, it is required to choose up the place which is not
full of risks and should be safe and secure and along with that external environment should also
be safe and sound (Oliveira and Panyik, 2015). There are some ethical and legal responsibilities
which needs to be fulfilled by the tour operators. There are some laws and legislation which
should be included in the tour packages while formulating it up. Various ethical principles which
are being mentioned below needs to be followed by the companies and it should be eco-friendly
as well :
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 Respect should be provided to the values and believes of the travellers and no
discrimination should be done on the basis of various factors like income, race, religion
and many others.
 Politeness and humbleness should be there among the people.
 There are some required safety factors which should be applied for the travellers.
 Recognising the developing environmental friendly needs and activities for the visitors.
Thus, the main motive of the responsible tourism is to minimiser the negative impact of the
tourism and generate the opportunities of people. This also ensures for creating eco-friendly
environment for the visitors at places. This can only be attained if all the travelling agencies
unites together and thus take initiative for managing the attractive and appealing features of the
places for a long period of time (Pandža Bajs, 2015). In UK, approx graph has been taken like 2
out of 20 people are being employed in tourism business and thus this sector is growing on rapid
speed.
Govt. parties and other legal authorities of UK which needs to put various efforts for
obtaining better and positive results and thus promote the tourism all over the world. This can
provide various kind of benefits to country in various kind of ways which are being stated below:
 This can mainly eliminates the negative impact on the social, physical and cultural
aspects.
 This can also enhance the quality and standard of tourism activities which generate high
revenue (Prayag and Ryan, 2011).
 It can enhance the customers satisfaction level.
CONCLUSION
From the above report, it can be concluded that tourism sector is on of the most fastest
growing sector among all sectors. This in turn has been contributing up in economy of country
and thus uplifting up the social and economical factors. There are number of elements which are
being involved to for increasing up the attractive and appealing features of the various
destination places. This in turn will provide assistance to the country in developing and attaining
up of aims and objectives in better and effectual manner.
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