Impact of Destination on Tourism

The assignment concludes that destination plays a crucial role in attracting tourists and has significant impact on the appeal and popularity of tourist destinations. The UK is identified as a leading tourism-receiving nation, with London being a major contributor to tourist inflows. The report also highlights positive changes in the industry and differences between developing and developed countries.

Tourist Destinations

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1 ...........................................................................................................................................4
1.1 Analysing main tourist destination as well as generators of world in context of visitors
number and income generation...................................................................................................4
1.2 Analysing the statistics for determining tourism destination trends as well as future trends
.....................................................................................................................................................7
TASK 2..........................................................................................................................................10
2.1 Analysing culture, social and physical features of tourist destinations ............................10
2.2 Comparing the features of developing as well developed tourist destinations...................11
3.1 Comparing the appeal of current leading tourist destination with that of developing
destination ................................................................................................................................12
3.2 Evaluating the way characteristics of tourist destinations impact its appeal......................13
TASK 4..........................................................................................................................................14
4.1 Analysing the issues which have impact on the popularity of tourist destinations.............14
4.2 Identifying potential for responsible tourism to enhance the host community at
global tourist destinations........................................................................................................15
Conclusion.....................................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Travel and tourism industry is contributing a lot towards economic as well as social
development of nation. Tourism includes the several travelling activities conducted by the
traveller or people for variety of purpose. It also includes task of visiting some new place for
purpose of recreation, profession or any other casual reason. Tourism activities can take place at
domestic as well as international level. During the year 2010-2011 tourism has made major as
well as important contribution towards economic development of United nation. Destination is
the important part of tourism on the basis of which travel companies attract visitors. Destination
is also considered to be as essential factors which has direct and great influence on the choice of
visitors. There are several destinations word wide which motivates people to travel. Destination
or tourist attraction is recognised as a place where people visit, specially for its integral or
showing natural or cultural value, historical importance, natural or built beauty, offering
relaxation and entertainment
The purpose of the assignment is to analyse main tourist destination. It also has focus on
identifying the current trend and determining the future trend in tourism industry. Report also
have emphasizes on evaluating the way characteristics of tourism destination affects its appeal.
TASK 1
1.1 Analysing main tourist destination as well as generators of world in context of visitors
number and income generation
Tourism of attractive as well as popular destination can be categorised into two these are
domestic and global tourism. In context of United Kingdom , international tourist includes the
number of visitors or people visiting destination in UK. Global tourism helps in generating the
income for the nation. It also contributes to the social as well as economic development of the
country. Domestic tourism includes overnight or day trips made by people residing in same
nation. It is also considered to be as the significant aspects of tourism. During 2009-2010
domestic tourism has supported nation in generating the high revenue. Tourism sector in United
kingdom, is also contributing a lot towards generation of employment opportunities for local
people (Gafter and Tchetchik, 2017)
The three destinations such as France , Germany and United states are considered to be as
the most popular place. Further, among all three destinations, France is liked or preferred to be as
most attractive destination where most of the visitors visit for holidays, recreational and

business purpose. France has represented approximately 12 percent of the inbound visitors. This
is the destination which has gain the popularity worldwide with the approximately 82.6 million
people or visitors from other countries each year. There are several destinations in France
which attract as well as influence visitors to visit France such as Lyon, The Alpine mountains,
Picturesque French villages , ski resorts , beaches etc. The destination I France is also recognised
as Home to 37 UNESCO world heritage place. This specific destination has high universal
value. Since last few years. Tourism, industry has been contributing approximately 9.6 % to
gross domestic product of France. At this destination , travel and tourism sector has supported
government in generation of high revenue which has then utilised by the legal authority of
making the improvement in various destinations in France. Major portion or ration of revenue is
generated by the domestic tourism. It is required by Travel companies in France to develop some
attractive policies and develop their focus on formulating marketing strategy for promoting
destination , goods or services at international level.
After France, united states is considered to be as the worlds second the largest most
attractive place. The destination in united states has attracted the international visitors. There are
several attractive cities in United states such as Los Angeles , New york etc. which influence
people to visit United states. Some attractive destinations in US are Yellowstone National
park,Yellowstone National park, Alaska subarctic wonders , national parks etc. Travel and
tourism sector has contributed a lot towards generation of employment in the nation. Visitors
those who are visiting United states mainly belongs to country such as United kingdom, Mexico
and Canada. During 2014, approximately 74.7 million people has visited destination and
government in the nation has able to generate $2.4 million Us dollar from the tourism activities.
China is the another but third attractive destination in the world. Few attractive places in
China are Shaolin temple, Great Wall, Huangguoshu waterfalls , The fiver Sacred Mountains
and several other places. In china during the year 2014, approximately 54.5 people were
attracted towards destination and visited the places in China. Foreign exchange earning of China
during 2010 was determined approximately 44.9 US dollar.

Italy is also recognised as dream destination. This place consists of several UNESCO
world heritage sites .There also exit innumerable cultural artefacts, archaeological land site from
Roman Empire. Italy has ranked as the fifth among the most visited destination globally. Some
destination in Italy such as Florence and Rome has greatly influenced visitors. Every place in
the Italy has unique attractions in context of food, infrastructure, history , culture etc. During
2014 approximately 48.5 million people has visited Italy and tourism acuities has contributed a
lot towards economic development of nation.
1.2 Analysing the statistics for determining tourism destination trends as well as future trends
Calculating the average expenditure made by government in Tourism activities in United
Kingdom as compared to the Asia and Europe.
It has been analysed by conducting the research that there has been tremendous
improvement in living standard of citizen in United kingdom during last few years. Tourism
activities has supported the nation in achieving success and fostering growth. Due to the
favourable economic condition in the nation, there has been increase in the level of income. This
is the reason the people in the country has positive attitude towards tourism. People are spending
their income on the travelling for variety of purpose such as relaxation , studying abroad,
religious purpose and fore leisure. Earlier people used to travel only for business or religious
purpose. But with the passage of time , and increase in the facilities provided by travel
companies like Virgin holiday company, visitors were influenced to travel for other purpose as
well. There has been the growth in other aspects of tourism. Travel organisation has introduced
various attractive holiday packages for motivating people to travel. Earlier only the
transportation facilities were provided by tour operators company but with the development in an
industry , organisation has able to offers visitors with additional facilities as well such as food ,
accommodation, entertainment etc.
There are primarily three destination places that are being preferred more by visitors as
compared to other attractive places. These destinations are located in France, Italy, Spain, china
and Turkey these are the five attractive places in United Kingdom. The increased number of
visitors leads to income generation for the country and it helps country in becoming developed.
Unique destination characteristics has enabled nation to gain competitive advantage. The total
contribution made by tourism activities towards the gross domestic product in France is

recognised as approximately s Euro 80.76bn , during 2016 it was 3.64 % contribution made by
income earned through tourism to the Gross domestic product. There has been further growth is
expected in contribution made by tourism sector towards economic development of nation.
The straightforward part of tour and travel commercial enterprise signal the internal
spending on tour and travel (gross amount of investment made by government, residents and
non-resident people in development of tourism or improvement of destinations) (Hall, 2012)
Countr
y
Touris
t
Global tourist
arrival (2017)
Gross revenues
in 2016 (in
Gross receipts in 2017
Illustration 1: France: Total contribution of Travel & Tourism To GDP
Source:(Travel & Tourism Economic Impact In France, 2017)

arrivals
From
other
countri
es
(2016)
USD milion)
1 France 73600 85600 5794 6238
2 United
states
640660
1
7847600 20728 20884
3 Italy 560058
9
854300 4594 5237
4 Spain 72100 75000 198100 59876
5 China 69700 65200 165955 23569
As per the present tourism trend in United kingdom , travel companies in European are
concerned about tourist accommodation occupancy, this has been calculated on the basis of the
number of night spend in hotel , lodge etc. by tourists at particular destination. Tour operators
and other travel organisation are also concerned about the several problems related to the
sustainability. It has been analysed from the present trend in tourism that visitors or tourist have
high level of expectation from travel companies. In addition to this demographic as well as
geographic factors plays important role in inspiring people to make choice for travelling and visit
specific location. Advancement in technology has allowed travel organisations to improve their
services and provide customers with additional facilities such as online booking etc. It has
enabled business entities to manage their business in systematic manner. Technology is
nowadays used by travel enterprises for promoting goods , services as well as destination. It has
enabled an organisation to reach wide number of customer both at domestic and international
level. It has been analysed that in future the growth in tourism will be continued >in addition to
this there will be the major development will take place in the sectors such as transportation and
hotel associated with the tourism (Gartner,2006)

TASK 2
2.1 Analysing culture, social and physical features of tourist destinations
The tourism has direct as well as significant effect on the culture, society etc. It has both
positive and adverse impact on the culture , society, environment etc. In context of destination,
there can be the combination of positive and negative impact of tourism in context of
destinations.
London has been chosen as tourist destination on the ground of which analysis of
cultural, social and physical feature will be executed in order to acquire knowledge about appeal
made by these factors for the tourist visiting London.
London is recognised as the most popular and attractive destination in United kingdom. It
is also considered to be as most visited place which has high potential to attract domestic as well
as global tourist. It has been determined by analysing the previous year record that
approximately 5800 visitors or people has visited the country and that has contributed to
approximately 11 million dollars towards Domestic economy. Tourism is contributing towards
both social and economic development of nation. This is the sector which has provided the major
source of income generation by the government in the country. Revenue earned in the form of
taxes are then utilised by legal authority for supporting the growth of tourism as well
improvement of destination. By analysing the data or information of last few years , it has been
analysed that spending made by the government in development of different destinations has
surpassed the receipts yield by tourism sector in London.
Several benefits has also been gained by society through tourism. One of the major
advantage is employment opportunities gained by local people which has enabled them to
improve their living standards. For example, destination in London have peaceful environment ,
people prefer to visit such place for relation. This peaceful environment has supported London in
making appeal to tourist for visiting.
Tourism act as reward for local community and make them feel proud on their
achievement by developing and facilitating tourism activities in their nation. It also supports
other industries in fostering business growth , achieving success , increasing profitability and
sale.
Tourism sector has also provisioned domestics people seasonal employment. Solving
several social problems such as unemployment by providing temporary job that might attract

tourist to visit such place for respective purpose such as for education, convention, business , job
opportunities and leisure. Tourism industry is considered to be as the major contributor in
bringing the improvement in societies. This sector has been involved in bringing social equality
in the nation. Tourism allows cross-cultural interaction, and improvement of whole culture of the
tourism destination. It also provides tourist an opportunity to get familiarise with other culture
and learn to respect the feeling of other. Travel companies are more concerned about ensuring
that there is proper conservation and preservation of the ancient heritage destinations, which is
not at all possible without the promotion of tourism (Lawton and Weaver, D ,2006)
Tourism sector has assisted the nation in promoting the culture. It has also helped in
generating the awareness about dressing and behavioural values at international level the
tourism activities also have significant effect on environment. Some of the impact of tourism on
environment are increase in threat to culture, high chances of wastage of resources, pollution ,
rise in population etc. Tourism, have direct as well as significant effect on the culture. It has
played active role in enhancing the culture.
The Physical component of tourism destination like London involve presence of
attractive places such as tower of London, London Eye and Buckingham palace make high
appeal tourist to visit the nation. The destination has variety of resources which has travel
enterprise to deliver varieties of facilities to visitors and enable them to gain memorable
experience (Mbaiwa,2004)
2.2 Comparing the features of developing as well developed tourist destinations
There are certain grounds on the basis of comparison can be made between the features
of developed as well as developing location. Some physical features are destination management,
infrastructure, destination management, objective of tourism etc. There intense level of
competition in the tourism market. Other developing countries such as India, Brazil, and
Thailand etc. Tourism in United kingdom is totally dependent on ancient culture, heritage
tourism resources (Boniface, Cooper and Cooper,2012)
Basis of comparison Nepal UK
Cultural features flooded of custom where the
traditions can be seen in the
society.
different cultures

Social features the acceptance is restricted to
definite degree.
This destination has vast
acceptance for the various
cultures as well as religions.
Physical feature Chitwan National park,
Bhaktapur, Kathmandu, are
some atractive places in Nepal.
Some attractive destination in
UK are Edinburgh,Holkham
Bay,
Environmental feature Continuous occurrence of
disaster has badly as well as
negatively effected the
tourism, .
Peaceful , warm and
favourable environment in the
nation has influenced peopled
to visit united kingdom.
Economic feature Slow economic growth .The
reason for this is occurrence of
natural disasters.
This destination has full
control on the utilisation of
financial resources. Economic
development in the nation is
taken place at rapid rate.
Technological features Tourism sector in Nepal is still
based on the use of man power
Uk , travel companies are
utilising the technology for
improving quality their
services
Legal feature The crime rate is high due to
less strict legislations.
The crime rate at the several
destinations in United
kingdom is low, due to strict
norms.
3.1 Comparing the appeal of current leading tourist destination with that of developing
destination
UK is considered to be as the most popular , attractive as well as leading destinations in
the world. There has been approximately 27.9 million tourist visit nation for the purpose of
business , relaxation and leisure. Virgin holiday is recognised as an organisation which is
operating in tourism sector.

Nepal is most attractive as well as beautiful destination which is located in North
America. There are some placers which attracts tourist such as cloud forest reserves in which
there are variety species of flora as well as fauna. In addition to this there are number of other
places where tourist can visit such as Antonio national park, , Drake bay, Corcovado which is
national park, etc. (Dwyer, Čorak and Tomljenović,2017)
Comparison of two different destinations
Both places such as United kingdom and Nepal have great biodiversity as well as unique
land structure. Nepal destination is the place which is preferred by the people those who are
interested in exploring the exotic places. This destination consists of beautiful beaches , variety
of flora or fauna. Nepal place are liked by the people belonging to other country (global
visitors).On the other hand, most of the domestic people visit at different destinations. This
destination is mainly preferred to be visited by those people who are interested in exploring the
beauty of nature. United kingdom consists of those place which is surrounded by mountains ,
laves as well as have unique or attractive features.
Culture in Spain has great as well as major influence on the cultural factors of UK. This
destination has unique culture which is based on the concept of human kind. This feature of the
place has made destination more appealing as well as different from other location. It has also
provided nation an opportunity to differentiate itself from other culture and has supported in
gaining competitive advantage .Tradition in the united kingdom has played a major as well as
important role in attracting more number of tourist. In addition to this united kingdom, also
consists of historical monuments which has able to inspire people to travel.
Transportation system or facilities in Nepal is very poor .There is ineffective
infrastructure such as bad conditions of roads, which give rise to major accidents. On the other
hand, United kingdom has effective transportation system and attractive infrastructure. In nepal
crime rates are high. Whereas , in united Kingdom there is low crime rate.
United kingdom has achieved the position of 9 in context of favour environment. On the
other hand, Nepal is at 5 th place according to global ranking.
It has been analysed that developed countries have more unique e features which allows
nations to inspire both domestic and international tourist for visiting particular destination
(Khairat and Maher, 2017)

3.2 Evaluating the way characteristics of tourist destinations impact its appeal
The effect of tourism is multi faced that contributes to making complicated plan for
developing and managing tourism activities.
There are several variables which are important to be considered when comparing the
features of tourist destination which has effects it appeals to the visitors visiting specific
destination. Some constituents are:
Publicity and Sales: Promotion and sales activities have both affirmative and counter effect on
tourism industry or business.
Crime rate:This variable have direct as well as significant influence on behaviour and choice of
visitors related to specific destination. United Kingdom is recognised as safest country in
context of criminal activities. But there are some places in London where pick pocketers targets
visitors, such as Oxford street, Brighton resort and Bournemouth resort. Etc.
On the basis of Development: In UK government contribute a lot for providing quality services
and facilities to tourist. Function of legal authority in the nation is to provide high safety as well
as security to people visiting the country. The different services that are offered by higher
authorities are information about destination, guide in order to help tourist in overcoming their
language barrier, maps, etc.
Economic Elements: These component have affirmative and destructive consequence on tourism
sector. Increase inflation, adverse exchange rates and increasing cost of infrastructure in United
Kingdom may decrease the investment in important fields such as Healthcare and education.
These elements may have great impact on the demand for tourism products and services.
Political instability: Act of terrorism a and Riots might give rise to the high risk for people
visiting in nation. This factor has direct as well as significant impact on the growth of tourism
sector (Bruwer and Joy,2017 )
TASK 4
4.1 Analysing the issues which have impact on the popularity of tourist destinations
There are several issues which have direct as well as significant impact or influence on
popularity of a tourist destination. These problems determine the level of appeal a destination is
making for attracting the tourist for visiting at particular destination. Some of the major issues
are :

Change in condition of environment :These variables plays important role in influencing people
to visit at particular destination. Change in condition of weather has direct effect on the health of
tourist. It might have both positive and counter impact on the tourist places.
occurrence of natural disaster: These factors have direct as well as significant effect on the
tourism activities organised by tour operators at particular destination. Occurrence of natural
disaster has significant impact on the popularity of destination. It has great influence on the
choice of people related to travelling.
Political factors :Political issues ore instability in the nation creates a situation of war or riots in
a country which harms the interest of the tourists as these problems results in closure of the areas
of the place. It also leads to high level of threat to safety or security of people at particular
destination (Armenski, Dwyer and Pavluković, 2017)
4.2 Identifying potential for responsible tourism to enhance the host community at
global tourist destinations
The responsible tourism means making the destinations safe as well as secure for the
intention of making it liveable for the local people and also for the visitors. Responsible tourism.
has resulted into decrease negative effect of tourism on economic, social and environmental at a
destination. It assists a tourist destination by making it a better place for the intention of tourism
as well. It is supported by certain principles which are making the culture of a place
understandable for the visitors, giving respect and being sensitive towards the people hosting the
tour as well as to not provide any damage the destinations where tourist is visiting. Virgin
Holidays is contributing a lot towards generation of employment in nation. Virgin holiday
company is participating in several programmes which has been organised for the welfare of
society. This activity has helped business entity in gaining the loyalty of customers. It has also
enabled firm to develop as well as maintain healthy relationship with customers (Day,
2017)Responsible tourism include approach Identifying potential for responsible tourism to
enhance the host community at global tourist destinations. Tourism industry in UK have
understanding as well as realisation about their roles and responsibility towards society>travel
companies in UK and Nepal are highly committed towards environmental aspects and the
integration of the local people in the activities for tourist development. Responsible tourism in
UK and Nepal has able to cater the needs of tourist as well as the host region and at the same

time protecting and enhancing the opportunities in future. Overall the responsible tourism will
benefit Nepal and UK by
 Minimizing the negative economic, social and environment effect
 Generating economic benefit for the local people and also enhance the services and
facilities being offered to the tourists
 Delivered satisfaction of tourists
Conclusion
Project has concluded that destination plays important part in attracting the tourists.
Study has highlighted the several factors which has direct as well as significant impact on the
appeal as well as popularity of the tourist destination. Assignment has also concluded that
United Kingdom is considered to be as one of the prim or leading tourism receiving nation and
London is among the better cities accountable for inflow of tourists. It has also been concluded
from the report that there has been tremendous growth in the tourism and major as well as
positive changes has taken place in the industry. Study has also successfully explained that there
is lot of difference in the appeal of developing and developed countries.
REFERENCES
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