Tourist Destination

This presentation analyzes the cultural, social, and physical features of UK, Italy, and Russia as tourist destinations. It also discusses the role of government and international agencies in promoting tourism. The presentation provides insights into the benefits of tourism and includes relevant references.

Tourist Destination
(TASK 2)

Cover Content
• Introduction
• Analysis of different features of various distinctive
destinations
• UK
• Italy
• Russia

Introduction
TUI wants to expand their business so that they should grasp
their different business opportunities and for that they have
to analyse the different destinations whether it is Russia, UK
or Italy. They have to analyse their cultural, physical as well
as social features.

Analysis of different features of various
distinctive destinations
There are different features of various destinations.
Distinctive countries are Russia, UK and Italy.

UK
Culture: There are so many destinations in England that
are having a historical interest in Manchester as it is
counted as a second number in the most visited city in
England but it comes after London.
Social: Tourism play a important as well as essential
role in the England's economic life.
Physical: England is a most famous place as it having a
best and unique environment but it is natural.

Italy
Culture:From the large number of visitors, it included as
a earner of tourist. Along with this it included or
counted on the second number among the different
country which are visited by tourists in the whole world.
Social:There are different individuals who visit Italy for
its art, fashion, culture as well as cuisine history.
Physical: This nation having 30 airports in the different
cities.

Russia
Culture:This economy having a high cultural heritage
along with the high natural variety which assist Russia
in making popular among all tourist destinations.
Social:It is a country which having a distinctive ancient
sites as well as culture among all countries. In Russia,
different places which attract tourist.
Physical: In Russia, tourism is increasing but this nation
having a famous tourist destination.

Function of government and international
agencies
Travel and tourism has become important part of nation
it help in strengthen the economic backbone of
country. U.K. Government has taken many steps in
order to promote this activity in nation. There has
been major change in the policy and working so that
whole process can become more smoother.

Continuation
There are many government and international agency
that are working to promote tourism few are
mentioned below
 WTO
 Development of travel and tourism
 UNESCO

Role of government
The main role of government is to establish various
policy and regulation and securities so that whole
process can become more smoother and traveller also
feel secure and satisfied

Continuous
In aspect of above point its necessary for government of
host nation to provide protection to the travellers.
They also introduce new policy so that proper
development can be happen.

Continuous
THE government of nation is working toward the
development of tourism sector. The first thing that
company is doing is to bring liberalization in this
sector. The policy have been change to make it more
flexible for people.

Continuous
Development of tourism resources is another way
through which its contributing in its development.
The government has been funding many tourism
organisation of nation such as visit England, visit
Britain there is personalised policy implemented by
government that work in the promotion of tourism
section.

Continuous
Government is also passing the fund to local
government and empowering them so that proper
development of firm can be occur.

Agency
 UNESCO is an international agency that work to
promote sustainable development by working with
local and national strategic plan.
 Visit Britain is an official name used for tourist
board of great Britain Its main job is marketing of
tourism of UK so that more people can get attracted
toward it.

WTO
This agency is responsible for the development and
promotion of sustainable development all over the
world. This organisation promote tourism as the
biggest economic backbone. It promote sustainable
development. It also help in the development of
tourism sector UK can take help from this
organisation so that development can happen.

Benefits
 Leadership skills
 Socio economic growth
 Provide competitive edge.

References
Crouch, G.I., 2011. Destination competitiveness: An
analysis of determinant attributes. Journal of Travel
Research. 50(1). pp.27-45.
Frenzel, F., Koens, K. and Steinbrink, M., 2012. Slum
tourism: Poverty, power and ethics (Vol. 32).
Routledge.
Frías, D. M. and et. al., 2012. The formation of a tourist
destination's image via information sources: the
moderating effect of culture. International Journal
of Tourism Research. 14(5). pp.437-450.

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