Tourist Motivation

Tourist motivation

TABLE OF CONTENTS
GROUP B: TOURIST MOTIVATIONS........................................................................................3
1. Swarbrooke and Horner (2007)...............................................................................................3
2. Pearce and Lee (2005).............................................................................................................3
3. McIntosh, Goeldner and Ritchie..............................................................................................4
REFERENCES................................................................................................................................6

GROUP B: TOURIST MOTIVATIONS
1. Swarbrooke and Horner (2007)
As per the theory of Swarbrooke and Horner, in the process of motivation it mainly
involves the two like minded people or the organization and is considered as the foundation in
respect to the marketing and also highlights the relevance of adapting the products or services to
the varies personalities and the segments of the consumers. As per the author, there are various
factors which results into influencing the decision-making the pre-purchase decision of the
tourist. This theory puts emphasis on the importance of the key external determinants in regard to
the behaviour of the tourist. In respect to the theory, each and every individual has different and
unique personality in addition to the psychological characteristics which is majorly influences
the behaviour and thereafter lead to affecting the decision making pre-purchase (Swarbrooke and
Horner, 2007). It majorly involves the socio-economic aspects, health, belief, attitude towards
the local culture or the perception of the place, status and so forth. In addition to this, the other
factors which results into effectively motivating the tourist are the close friends and family and
after which is the marketing event being promoted by the tourism sector. In this theory, the
global issue is considered to be of the least importance in the entire decisional process. These
factors plays an important role for both marketers and the consumers (Tourists), as it will result
into providing tangibility to the product or the service which cannot be ignored or else it will
cause problem in effectively managing the tourist. Thus, by understanding all the key factors of
motivation, will help in meeting up with the desired goals of persuading tourists to undertake a
vacation.
2. Pearce and Lee (2005)
Travel career pattern (TCP) which is the theory based upon the Maslow’s hierarchy of
needs and is proposed by Pearce and Lee in 2005. This model is basically constructed in the
same line with the Travel Career Ladder (TCL) approach. Since, the TCL theory states that the
travellers generally travels up the ladder of the travel motivation which is a part of their travel
experience which levels up based on the travel experience. In contrast to it, TCP theory considers
this motivational factor to be complex and dynamic in nature and process as it comprises of
many levels at the same time. The concept pertaining to travel is centred around the TCP as the
idea is that the traveller's behaviour is reflected to changing with the change in motivational
patterns during the period of their journey or the travel careers. Based upon this theory of tourist