Tourist Operation Management: Analysing Trends, Planning Holidays, and Strategic Decisions

Tourist Operation Management
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Table of Contents
Introduction................................................................................................................................3
LO1............................................................................................................................................4
1.1 Analyse the effects of current and recent trends and developments on the tour operators
industry...................................................................................................................................4
LO2............................................................................................................................................6
Introduction............................................................................................................................6
2.1 Asses the stages and timescales involved in developing holidays...................................6
2.2 Evaluate the suitability of different methods of contracting for different components of
the holiday and different types of tour operator.....................................................................7
2.3 Calculate the selling price of a holiday from given information......................................9
Conclusion..............................................................................................................................9
LO3..........................................................................................................................................10
3.1 Evaluate the planning decisions taken for the design of a selected brochure................10
3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour
operator.................................................................................................................................11
3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for
different types of tour operator.............................................................................................12
LO4..........................................................................................................................................13
4.1 evaluate the strategic decisions made by different types of tour operator.....................13
4.2 Compare the tactical decisions that could be taken by a selected tour operator in
different situations................................................................................................................14
Conclusion................................................................................................................................15
References................................................................................................................................16
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Introduction
This is an assignment on tourist operation management. This assignment will provide quick
insight about the travel and tourism management concept. The first part of the analysis will
try to understand the industry of travel and tourism. In order to do so, the effects of recent and
current trends in the travel industry will be analyzed. The second part of the analysis will try
to understand the stages that are included while creating holiday packages in the Trail-finder
organization. Along with this, the different methods of contracting will also be evaluated in
this part of the analysis. This part of the analysis will also consist of the calculation of the
selling price of a holiday that is provided to a group of 40 students. Various calculations will
be shown.
The third part of the study will evaluate the planning decisions that are taken while
designing a brochure. This study will also carry out an analysis that will tell about the most
appropriate alternative of traditional brochure that can be used by Trail-finders. The various
methods of distribution of brochure will also be analyzed in this part of the study. The last
part of the analysis will evaluate the strategic decisions that different tour operators make.
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LO1
1.1 Analyse the effects of current and recent trends and developments on the tour
operators industry.
The operators of tour cover both the travel and tour industry in order to execute holidays. The
tourism industry is drastically growing sue to the increase in product demand and services of
the industry. This industry offer products such as tour packages and services. In retail sector,
the tour industry is increasing its base nowadays. It has started selling its products and
services in the market like any other organization in the retail sector. The growth of tourism
industry has been impacted by emerge of several recent and new trends in the market. Some
of the most important and significant recent trends are discussed below:
1. Business integration: A very significant modern trend in the tourism industry which
has hugely affected the industry is integration of business. The corporate CIO has
been implied with additional roles by it. Among these additional roles, one is taking
additional responsibilities like business process management. The main
responsibilities of the CIOs in the past basically were the processes of IT. But
according to the prediction of various experts, that the increase in technology will
force the domain of the business leaders to handle the information technology instead
of the technology experts (Barratt et al., 2011). One of the most famous and largest
tour management organizations in UK is Trail-finders Ltd. In order to achieve a larger
market base, the organization has integrated itself with several other tour operators in
UK such as Thomas Cook and First Choice.
2. Dynamic packaging: With the passing time, there have been several additions in the
advantages such as smart interface, fast search and better flexible items and natural
products collection. Add-ons as specified by the trip such as airport parking and show
tickets are included in dynamic packaging. Dynamic packaging is used by Travex in
order to attract more and more customers. Travex is basically an online platform for
booking tickets and hotels. The agents and customers are helped by it to store
challenging inventory for travel such as flight, hotel, transfer and other solutions of
travel.
3. Niche Tourism: One of the most important improvement in the in the industry of tour
and travel can be referred to a Niche tourism. Niche tourism helps the industry of
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