Tourist Resort Management: Types of Resorts, Operational Requirements, Market Research and Sustainable Approaches

This report explores different types of resorts, their features, issues and challenges of managing them. It evaluates management strategies to minimize issues and challenges and assesses different types of resort packages and how they fulfill overall sales objectives. The report also includes market research findings, a business plan, and an investigation of sustainable approaches and initiatives. The St Mellion International Resort is used as an example throughout the report.

Tourist Resort
Management

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
Different Types of Resorts and their Key Features, Issues and Challenges to Manage Them1
Operational Requirements of Specific Areas and the Potential Issues in Managing the
Different Specialist Areas for a Range of Resorts..................................................................4
TASK 2............................................................................................................................................5
Assess Different Types of Resort Packages and How They Fulfil Overall Sales Objectives 5
TASK 3............................................................................................................................................6
Market Research Findings into Specific Resort and the needs of a
chosen target market..............................................................................................................6
Business Plan for a Resort package based on the findings of Market Research....................7
TASK4.............................................................................................................................................8
Investigation of Different Sustainable Approaches, Practices and Initiatives Implemented by a
Chosen Resort Hotel...............................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Tourist resort management is similar to that of the hospitality and lodging industry but
are not the same. Resort management is a broader concept that includes the criteria of facilitating
hotel services, leisure management, recreational administration, leisure studies, administrating
hospitality, restaurant and food service management. The St Mellion International Resort is
situated in Cornwell, England, which was established in the year 1976. The resort facilitates
recreational facilities such as golf course, spas and many other facilities, and this place is a
destination for many people. The report will cover an tourism point of view to explore different
types of resorts and their features, along with the issues and challenges of managing them. The
report will also look forward at evaluating the management strategies of resort to minimise the
issues and challenges of different functional requirements. For various resorts. Moreover, the
report will have a critical evaluation of the potent management issues and challenges to
recommend proper solutions to eliminate risks.
TASK 1
According to Markouic, “Tourist Resorts are the destinations that attracts large number of
people and tourism endows clients who have specific requirements and characters. It is said that
direct and indirect impacts produced by tourism have a subsequent role in for existence and
development of Tourist Resorts”.
Different Types of Resorts and their Key Features, Issues and Challenges to Manage Them
The different types of resorts can be summarised in a following way: Integrated Resorts: Integrated resorts include those destinations that are developed to
provide every possible facility, services and amenities that are planned in a manner for
the executive use of tourists. Integrated resorts may vary in sizes from each other as well
as their type of structures, accommodation facilities, etc. (Carreira and et. al., 2021).
Generally these resorts are completely equipped with sports facilities, recreational
facilities as well as cultural facilities along-with many more. These facilities are provided
with the help of equipped conference halls, ceremony areas, cottages, catering lounges,
houses and villas, sporting areas, spas, golf fields, etc.
1

 Town Resorts: These are the types of resorts that are formed by combining the efforts of
local places and collaboration of the people to focus on resort activities. This contains
hotels, rooms and many other types of accommodations and tourist facilities and services
in that particular area. This type of resort is typically focused towards attracting the
customers with specific needs such as skiing, marine adventures, beaches and many more
(Cooper, 2022).
 Retreat resorts: This resort is a form of integrated resort but a quiet different, and it has a
very high popularity as compared to any other type of resorts. These types of resorts
operates at small levels to provides high quality services and are located at isolated
locations that are far away from the crowd of urban areas. The retreat resorts carter to
serve such guests who wish to have quiet, isolated and near to nature experience.
Resorts Differentiated on the basis of their Functions
There are various types of resorts that can be availed by the people and tourists based on
their needs. The most common types of resorts along with their features are summarised as: Ski Resorts: A ski resort is a place which mainly serves to people in providing them
skiing adventures, snowboarding experience, and other winter sports. The tourists mainly
come to these locations for enjoying the beauty of snow all-long their experience. These
resorts are developed in the open air and adjacent to mountains and hilly areas where
snow can be enjoyed at-least half the year (Dávid, 2022). Spa Resorts: According to the geologists the spa is a location where mineral spring of
warm water collides with the cold water to form a natural pond with suited water
temperature. Spa resorts offer people with professionally administered spa services, spa-
cuisine and many more services. Over many years the spas has millennial changes which
affected their traditional activities in many ways. The activities of spa has changed to
cuisine activities, recreation, physical exercises and many more. There are various types
of spas such as medical spa, health spa, hotel spa, etc. Beach Resorts: Beach resorts are are founded near the sea-sides, particularly, when the
priority for tourists attraction is focused on the beaches. Tourists at such resorts enjoy
their own beachside environment with the help of rented or self beach equipments e.g.
umbrellas, cabanas, and catamarans. Sometimes, the attendants of the beach resorts
2

organise group activities for enhancing the experience of people. Like all other resorts,
beach resorts generally employs people from local areas and contribute to the community
society and the economy.
 Golf Resorts: Golf resorts are full-service providing resorts that are made to carter the
requirements and desires of public to play golf (Dreizis, 2020). These resorts provide
entertainment, drinks, golfing experience, accommodations, spas and shopping facilities,
which are some of its key features. The picturesque forests, lakes, gardens, ponds and
waterfalls often add to the beauty of these types of resorts.
Issues and Challenges Faced by These Resorts
The resorts may look and feel to give an extraterrestrial experience but these resorts faces
challenges which are as follows: Ecosystem Dis-balances: However, many critics argue that that the construction of ski
resorts highly impacts on the ecosystem of the nature. The development of these skis
have contributed to the degradation of mountainous areas and pines in many parts of the
world. Manipulation of Natural Resources: The development of these resorts has significantly
lea to the greater manipulation of the wildlife and natural ecosystems at that places
(Fennell, 2021). Increased Costs on Tourists' Experience: It is worth mentioning that overpriced foods,
noisy environment, drinks, recreational activities, and environmental damages are some
of the drawbacks of beach resorts. Chances of Pollution in Natural Locations: The development of sea side or beach
resorts, ski resorts has lead to increased pollution and damages on the environment due to
vigorous human activities.
 Displacement of Flora and Fauna: Many people and tourists surges that the expansion
and construction of golf resorts lead to destruction and displacement of habitat flora and
fauna along with the loss of biodiversity.
3

Operational Requirements of Specific Areas and the Potential Issues in Managing the Different
Specialist Areas for a Range of Resorts
St Mellion International Resort is a type of integrated resort that provides golfing and spa
services in its resorts along with the sea side experiences. The St Mellion International Resort
comprises of various functions which are also performed in other resorts, these are mainly known
as Resort Operations. The resort operations includes reception activities, administration, support
service functions, vendor coordination, purchasing functions, maintenance function, accounts
and revenue operations and many more.
These functions of resort operations can be better discussed in details as under: Coordinative Function: This function is very important as it helps the St Mellion
International Resort to collaborate the activities that are happening in the resort. The
coordination activity helps to ensure the collaborative work of suppliers, vendors and
organisation so that they should work in systematic rhythm to provide customers with
promised services. Supply chain management: The resorts has to make sure that the suppliers of the resort
are meeting the requirements of the inventory for their production on time and in
adequate quality and quantity (Fox, 2021). Customer Services: The resorts has to make sure that the customers and tourists gets the
best experiences in their resorts that complies with their promised services. The St
Mellion International Resort provides its all basic amenities to the customers according to
their standards and make sure that their customer's feedback is addressed. Compliances with Legal and Statutory Constraints: The resort has to make sure that the
standards related to quality laws and the basic amenities provided to the customers are
fulfilled. The St Mellion International Resort has to make sure that all the statutory and
legal requirements related to the safety standards and food quality are maintained and
evaluated timely. Resolving and Ensuring Health and Safety Issues: According to the health and Safety
Act 1974 every organisation needs to comply and abide by the rules, of providing
healthy conditions, sanitation, food and living conditions at the resorts. The St Mellion
International Resort has specifically trained and declared to its employees that these
standards must be followed religiously.
4

 Fulfilment of Various Contracts: The legal team of the Resort should make and fulfil the
needs for all the contractual terms and conditions as per the policies of government
(Gatarić and Đerčan, 2021). The St Mellion International Resort complies with labour
contracts and fees to customer service management that are formed by the laws in UK. Enhance Efficiency of Operations: The resort has to make sure that the operations in the
various departments are done with proficiency and maintains required quality standards.
The St Mellion International Resort actively keeps the records of all the operational
activities and assesses their performance on regular basis.
 Improve the Workforce Productivity: Employees are crucial for every business that's
why the St Mellion International Resort provides the same leisures and relaxations to its
employees as it gives to the customers to keep their employees satisfied.
TASK 2
Assess Different Types of Resort Packages and How They Fulfil Overall Sales Objectives
The various structures related to providing the different travel and tour resort packages
and guest services are developed by the resorts to fulfil the overall sales objective. of the St
Mellion International Resort provides services, packages and speciality activities to fulfil its sales
objectives which are as follows: A Formal Agreement is a statement that is being signed on the basis to negotiated cost or
the rates of the various services of the resort (González and Suárez-Rojas, 2022). This
agreement consist of the statements that would be provided to the clients or the tourists
operators by the resort. The St Mellion International Resort keeps this agreement as a
proof record for the internal as well as external audits of the company. All Inclusive Resorts: This form of facilities of resort has all the services like bringing
customers from the airport, providing rooms, transfers, meals and all kinds of modern
amenities. The St Mellion International Resort plays its part in providing all these
facilities to cover maximum consumer satisfaction. Self Catering Restaurants: These services are related to the marginal restaurant services
in real time that offers buffet as well as al-carte menu cuisine to its various tourists and
customers who have been staying at that place. The structure will comprise of the kind of
5

services, association and the network that takes place among the various people within or
outside the resort.
 Summer & Winter Programs and Events: Summer and winter vacations are observed to
have the maximum foot of the customers for planning travel and tours. As the customers
look forward for spending time with their families in relaxing mode the resorts also plays
focus on these times. Resorts develop in the order to be the best places for these vacations
so that the visitors and customers will feel refreshed.
It could be said that the resorts has got all the significant and important functions, and
structure pertaining to them is kept very simple and approachable (Hall, 2020). The tour
operators are linked with the functions of the resort as they will accordingly define the operations
to the customers to whom they would be selling the packages.
TASK 3
Market Research Findings into Specific Resort and the needs of a
chosen target market
Market research refers to the process to determine whether a new service or product
could withstand potential customers, with the help of scientific study of market. Before planning
a Resort, there should be a thorough market assessment relating to strategies of market required
to cover market customer or customers.
The market research helps to identify the places of establishing resort, what is the status
of competitors and what will be the plans for establishing that resort (Hidayah, Hurriyati and
Hendrayati, 2020). These factors leads towards the assessment of market before planning a resort
in an particular place or location. The market of the resort industry is affected by many factors
such as political problems, medical incidents, transport challenges, natural incidents,
accommodation issues, etc. Segmenting: The segmenting of the resorts are mainly based on their views regarding all
the age groups and demographics who are in search of leisures, adventure or relaxation.
The segment market of the resorts covers high income group who are willing to pay
(Khosihan, Pratama and Hindayani, 2021).
6

 Targeting: In a nutshell, the resort management targeting can be defined as the methods
to separate potential tourists into sets based on their common/shared characteristics. The
target audiences of the resorts mainly covers people with unique needs and people who
are travelling for leisures and relaxation as tourists.
 Placing: The resorts are mainly in big cities or isolated places where where customers
could reach during their vacations. These resorts are made by keeping in mind of the
locations where tourists are most frequent. The resorts are mainly located at the tourist
hotspots where people and tourists could come and go on regular basis.
Business Plan for a Resort package based on the findings of Market Research
The market research consists of the places of establishing resort, what is the status of
competitors in the market and what will be the plans for establishing that resort. These are main
factors which leads to the planning to create a resort in any area or particular places.
The St Mellion International Resort is planning to expand itself and for this purpose it
will use the above mentioned market study. The resort will be build at the place where frequently
business travellers and leisure seekers tour many times to provide high level of personnel service
and recognition. The aim and objective of the business will be to provide leisure, recreation, spa
and golfing experiences to the customers (Lita, 2020). The company will focus to be establish
itself at a tourist destination and will be made for entertaining 50 people at its initial stage. The
resort will complete its project in two and half years of its starting and it will incur overall £1
million in setting up the resort.
The mission of this resort will be aligned to its previous unit i.e. to provide its guests with
quality services and luxury as per its statements. Its vision will be to create values of making
businesses sustainable by improving environment health, and entrenching values by developing
loyalty, trust, confidence and team work for best employee experience.
Financial requirements would be competed with the help of the main unit of the St
Mellion International Resort and its total costs would incur £2 million. This total cost will consist
of: operating activities (£30 thousand); procurement of resources (£20 thousand); property (£80
thousand); its field (£60 thousand); and other expenses (£10 thousand).
7

TASK4
Investigation of Different Sustainable Approaches, Practices and Initiatives Implemented by a
Chosen Resort Hotel
Sustainable Resorts are the businesses that significantly reduces their environment impact
through green-practices by changing their logistics, supplies, products, services and
administration (Liu, 2020). The St Mellion International Resort revolutionised its core elements
by reducing wastage, saving energy, reducing pollution, enhanced greenery and cutting down the
water usage. Sustainability practices by St Mellion International Resort are elaborated below: Create a Green Team: Employees of the St Mellion International Resort are trained and
hired keeping in mind the requirements in sustainability management. The company uses
eco-friendly practices and incorporates these habits and sense of green strategies in its
employees (Liu and et. al., 2020). Reduce the use of Plastic: The St Mellion International Resort has focused towards the
reduction in use of plastic water and rewarding the members who bring reusable bottles.
The resort provides water dispensing units at various places in the many locations of the
resorts from parking area to the golfing field. Using Kitchen Waste as Manure for its Fields: The St Mellion International Resort has
a worm composting bin that helps to create manures for their grounds and fields by using
kitchen wastage. The resorts now focus towards utilising their wastelands as the areas of
manufacturing their supplies including vegetable and fruits required for preparing their
food. Upgrades to Mass Transportation Vehicles: The St Mellion International Resort now
has eliminated the use of cars for personal transportation and had initiated bus services
for its customers. The electric go-carts are used in the golfing areas to avoid unnecessary
emission of carbon. These electric go-carts are now charged with the help of solar
charging roof stations that helps to reduce the use of electricity. Reduced Wastage During Events: The St Mellion International Resort has focused
towards creating the events in the most optimistic ways so that wastage of resources and
after-remains can be reduced (Page and Connell, 2020). Use of Treated Watering to its Golf Courts: The St Mellion International Resort treats its
water in STP and uses that water for the gardening purposes. Most of the resorts fails in
8

reducing their water usage but with the development of sewage treatment plant the resorts
could minimise their use of water and reduce wastage.
 Planting More Trees: The St Mellion International Resort has planned its infrastructure
in such a way that it has focus towards making its resorts filled with lush green
environment. This helps to give a scenic and picturesque view to the customers and
attract more and more tourists to that location (Ziakas, 2020).
CONCLUSION
In the report it had been identified that tourist resorts have wide array of its types and
these resorts have their own features. The tourist resorts had been divided on two different
criteria which are according to their formation and according to their functions. These resorts
faces various challenges and issues in managing its various operational activities. It had been
identified that, resorts uses various types of practices to simulate its overall sales objectives such
as customer services and use of tour organiser. In the report an market research had been
conducted to formulate a business plan based on the findings. At the end of the report it had been
identified that various sustainability techniques are used by resort to be more eco-friendly, like
reducing water wastage, eliminate plastic, etc.
9

REFERENCES
Books and Journals
Carreira, V. and et. al., 2021. The Role of Tourism Education in Overtourism and Destination
Management. In Overtourism as Destination Risk. Emerald Publishing Limited.
Cooper, C., 2022. Tourism. In Encyclopedia of Tourism Management and Marketing. Edward
Elgar Publishing.
Dávid, L. D., 2022. Tourism ecology (pp. 1-2). Edward Elgar Publishing.
Dreizis, Y. I., 2020. Modelling of water quality management in the sea coastal zone. In E3S Web
of Conferences (Vol. 224). EDP Sciences.
Fennell, D. A., 2021. Technology and the sustainable tourist in the new age of disruption. Journal
of Sustainable Tourism, 29(5). pp.767-773.
Fox, L., 2021. Selling the Sights: The Invention of the Tourist in American Culture by Will B.
Mackintosh. Pennsylvania History: A Journal of Mid-Atlantic Studies, 88(1). pp.159-162.
Gatarić, D. and Đerčan, B. M., 2021. Sustainable Development of Rural Tourist Settlements in
Serbia: Building A Better Future for All. In Handbook of Sustainable Development and
Leisure Services (pp. 171-183). Springer, Cham.
González, Y. E. L. and Suárez-Rojas, C., 2022. Nautical Tourism. In Encyclopedia of Tourism
Management and Marketing. Edward Elgar Publishing.
Hall, C. M., 2020. Tourism Management: Marine and Coastal Recreation. In Coastal and Marine
Environments (pp. 135-141). CRC Press.
Hidayah, R. T., Hurriyati, R. and Hendrayati, H., 2020. The creation of a tourism experience to
increase tourist satisfaction after visiting Ciletuh-Palabuhanratu geopark. In Advances in
Business, Management and Entrepreneurship (pp. 346-349). CRC Press.
Khosihan, A., Pratama, A. R. and Hindayani, P., 2021. Border community perception of their
local tourist attraction. In Promoting Creative Tourism: Current Issues in Tourism
Research (pp. 3-8). Routledge.
Lita, R. P., 2020. Interaction Model Amongst Sport Event Image, E-Word of Mouth, Destination
Image, Tourist Satisfaction and Loyalty in Traditional Bullrace in Tanah Datar Regency,
West Sumatera. International Journal of Advances in Social and Economics, 2(1).
Liu, C. H., 2020. Integration of different perspectives of culinary brand equity. Journal of
Hospitality and Tourism Management, 45. pp.152-161.
Liu, S. and et. al., 2020. Discovering spatial patterns of tourist flow with multi-layer transport
networks. Tourism Geographies. pp.1-23.
Page, S. J. and Connell, J., 2020. Coastal and resort tourism. In Tourism (pp. 484-501).
Routledge.
Ziakas, V., 2020. Leveraging sport events for tourism development: The event portfolio
perspective. Journal of Global Sport Management. pp.1-30.
10

11