Tourist Resort Management

This document provides an in-depth analysis of tourist resort management, including the different types of resorts, their key features, challenges of managing, operational requirements, and market research for resort location. It also includes case studies of Calista Luxury Resort, Weardale Ski Resort, and Woodside Coastal Retreat.

Tourist Resort
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1.1 The different types of resorts, their key features and challenges of managing................3
1.2 Operational requirements of specialist areas and issues managing the different
specialist areas for a range of resorts......................................................................................4
1.1.1 The different Operational requirements for a range of resorts and their management
strategies to minimise challenges...........................................................................................6
1.1.2 The challenges of managing a range of specialist resorts, recommending the steps
and the solutions required to minimise risks..........................................................................6
2.1 The different types of resort packages and how they fulfil sales objectives....................6
2.1.1 The developing and running a range of resort packages...............................................7
2.1.2 A range of resort packages and the tactics applied to maximise profitability...............7
3.1 The Market research for resort location...........................................................................8
3.2 A business plan for a resort package................................................................................8
3.1.1 The needs of customers and create a resort package to maximise profitability............9
3.1.2 Decisions made in proposing a resort package, analysing unique selling points of the
proposed package against competitors.................................................................................10
4.1 The different sustainable approaches, practices by the organisation.............................10
4.1.1 The sustainable approaches enhance brand value, image and business performance. 10
4.1.2 The sustainable approaches in achieving business success.........................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Tourist resort management is the process of managing the activities of the tourists,
planning the tour, accommodation, travel, etc. The organisations are focussing on providing
services to customers, attract the customers, plan the destination, places to stay, etc. There are
many people who are helping the resort to be successful. It includes travel and logistics,
safety and health services to customers (Goryushkina et.al. 2016). The chosen organisation
for the report is Calista Luxury Resort which was founded in 2007 in Turkey. It is a 5 star
resort and they provide good services to customers. They have services like spa, gym,
mountain view resorts, sea facing resorts which are giving good experience to customers. The
report includes types of resort and the packages, market research, business plan which are
helping the resorts.
MAIN BODY
1.1 The different types of resorts, their key features and challenges of managing
There are different types of resorts which are helping customers in making decisions
for the stay and will help them in selecting the destination. There are different types for
resorts and they have different features and challenges.
Calista Luxury resort
Features- The Calista Luxury resorts have rooms which are giving customers good
view and attracting them by their luxury resorts in mountain view and sea which will help
them in making choices. The rooms are large with beautiful view and balcony, Wi-Fi,
parking, etc.
Issues- Calista Luxury resort is facing the food menu issue that they do not have a
great al a carte. The customers prefer to go to the places which have different options and the
place creates a positive or negative impact on the experience of the places.
Challenges- The employees selection is difficult in the organisation because the
needs of customers are different and the employees are not able to satisfy customers.
Recommendation- They can have many options for the customers and increase the quality of
services.
Weardale Ski Resort
Features- The rooms of Weardale Ski Resorts have space and are comfortable, they
are large with the places to relax. They focus on providing the comfort to customers and

increasing the satisfaction (Jopp et.al. 2015). The services provided to customers will be
based on the package they choose and they are getting good experience to customers.
Issues- The Weardale Ski Resorts has to make strategies to understand the needs of
customers. The customers will require different services which is important for them to have
good experience and they will have to make the strategies to achieve the success. The global
warming has impacted the hotel because the environment is making it difficult for customers
to make the decision and they will not get the good services.
Challenges- The organisations have to make the strategies for attracting customers
and they are providing adventurous facilities which are costly and they want increasing
number of customers and they will have to provide them services which are increasing the
satisfaction of customers. The organisations have to monitor the performance of the
employees.
Recommendation- The organisation has to attract customers by giving them hotels at
affordable prices because the cost will reduce and they will increase the quality of the
employees.
Woodside Coastal Retreat
Features- Woodside Coastal Retreat is located at the premium places like islands and
oceans. They are the luxury hotel and they give services which are attracting customers. The
services are benefiting customers and they are increasing the satisfaction of customers
(Edelheim, 2015).
Issues- The employees of the organisation are facing problem because they will have
work for extended hours and they have to understand the needs of customers. The
organisation is making them work for long hours.
Challenges- The challenges faced by the organisation are that they have to involve
cost. The customers are demanding and they involving wastage in understanding the needs.
They have to coordinate the work between different employees of the organisation.
Recommendations- The organisation should have the strategies to understand the
needs of customers and they should provide customers with good experience. The analysis of
the factors that influence the behaviour of customers in different types of resorts will help
them in making strategies.

1.2 Operational requirements of specialist areas and issues managing the different specialist
areas for a range of resorts
There are many differences in the operational requirement of the resorts and the
organisation should understand it to make the strategies of the organisation.
 Selecting the employees- The organisation should select the employees who have the
skills to perform the tasks and help the organisation in achieving the goals. They are
providing many facilities and they are different for the resorts like for ski resorts they
should make customers comfortable in the cold and in the beach resort they should
provide them the safety measures which will help them in increasing the satisfaction
of customers. The organisations are able to increase the productivity when they select
the right employees for the right job and it will help them in increasing the
satisfaction. The quality of services matters the most to the organisation and it is
provided by the employees so they should be selected to achieve the goals of the
organization. The goals of the organisation for employees is improving the
performance and giving them good experience in the organisation (Scuttari, Isetti and
Habicher, 2019).
 Maintaining the quality of services- The beach resort should focus on increasing the
quality of the services to customers. They will have to make strategies for the health
and safety services because they should maintain the quality and give good experience
to customers. They have to make strategies for different types of resorts because the
quality is the factors which are making customers decide the services they want to
take. The employees in the organisation should be helping the organisation in
removing the factors which are hazardous to health and in increasing the services of
the organisation (Albrecht, 2016).
 Bookings- The customers have different methods of booking which helps them in
making decisions of the stay. They can book the room according to the needs and
have an option to pay. The customers can books online, there are many agencies, they
can go to the hotel to book or they can call them for understanding the services of the
organisation and they have the choice of selecting the rooms. They review the hotels
and then make strategies like the places near to customers, room size, services given
and the charges they have to give for the room. The customers want to have good
experience with the services because they are important.
 Managing the resources- There are many resources in the ski and beach resort and
they should be helping the organisation in making strategies. The organisation should

make the allocation of resources and maintenance and audit of the resources to help
them increase the performance of the employees. The employees should understand
the needs of customers according to the type of resorts and help customers in getting
good experience (Dubois, Cawley and Schmitz, 2017). The cost of the organisation
should be reduced and they should achieve the goals of the organisation. The
employees will help the organisation in increasing the satisfaction of customers.
1.1.1 The different Operational requirements for a range of resorts and their management
strategies to minimise challenges
The organisations are making the strategies to achieve the goals and they should be
helping the employees in increasing the satisfaction. The challenges can be reduced when the
employees are skilled and they help Calista luxury resorts in achieving the goals. There are
many problems in the organisations like increasing cost, wastage, employees productivity,
understanding different factors which are affecting the organisation. The organisations face
different problem but the most important thing is that they identify and learn the methods of
improving the performance.
1.1.2 The challenges of managing a range of specialist resorts, recommending the steps and
the solutions required to minimise risks
The organisation will be successful when they analyse the performance and make
strategies to help the organisation in increasing the satisfaction. The resorts have many
challenges which can be reduced by making the strategies and they will maintain the
productivity of the organisation (Kozak and Kozak, 2019). The organisations will minimize
risks because this increases the performance.
2.1 The different types of resort packages and how they fulfil sales objectives
The organisations have packages for the needs of customers and they help them in
making a choice. The packages in resorts are the basic pay and the benefits given to
customers. It includes the services of the organisation like parking, spa, theatre, sports, etc.
and they are included in the money they are paying to the organisation. The employees
should understand the needs of customers and make the packages for them. The customers
have to make the decisions of the packages according to the needs.
 Corporate package- The customers are coming to the hotel for the purpose of
attending the sessions. They will be working and want different package from the
regular customers. They will stay for short period and will includes the services like
bar, corporate halls, conference rooms, small rooms, etc.

 Regular package- The customers who come for the purpose of visiting the place. They
want basic services because they do not want to pay for the benefits. The customers
will have regular package when they want to reduce the cost they will spend on the
places.
 Vacation package- The customers wants to have a good experience and Calista luxury
resorts help them in understanding the needs. and the services provided by the resorts
matter to them. The packages will attract customers and will increase the satisfaction.
 Special package- The customers come to Calista luxury resorts when they want to
relax. This will include many benefits for customers like spa, massages, etc. and will
give good experience to customers (Mutanga et.al. 2017).
The organisations will achieve the sales by understanding the needs of customers.
Calista luxury resorts give good services to customers and they have many packages to
increase performance of the organisation. They will make the stay of customer good
experience and the employees will be skilled to understand the needs of customers. The
different strategies will be made of the resorts to achieve sales and it is on the basis of the
needs of customers in the organisation.
2.1.1 The developing and running a range of resort packages
The organisation should make the strategies to achieve the goals. Calista luxury
reports understand the need of customers. They make strategies according to the package to
attract customers and they will help them in achieving sales. The packages should have many
services which will benefit customers. The employees of the organisation should understand
the strategies and they should improve the performance. The organisation can increase sales
when they will have the knowledge of the competitors and they will give better services to
customers.
2.1.2 A range of resort packages and the tactics applied to maximise profitability
The organisation have to attract customers and they promote the services which will
help them in increasing the productivity of the strategies (Hultman et.al. 2015). Calista
luxury resorts will promote the services to customers who will help them in increasing sales.
The organisation should help the employees because they are communicating with customers
and they can understand the needs of customers. They will help the organisation in making
strategies which are important for the organisation. The packages are different for the
customers according to the resorts they want to have because regular package is similar for
the ski resorts, beach resorts, etc. and they have the basic facilities for the customers at

affordable prices but the special package is different and they have many benefits for ski
resorts they are having many facilities for example, they will give them free drinks and travel
facilities, etc.
3.1 The Market research for resort location
The organisation have to make the strategies for achieving success and they will
decide the options which are helping them in achieving performance. There are different
types of market research for understanding the behaviour of customers for example, reviews
on the social media, comments, communication online, forms for the review, etc. The
organisation have to make the strategies for the location which is the most important for
making business plan.
 Analysis of the location- The organisation have to make the strategies for the location.
Calista luxury resorts have to understand the needs of customers. They will analyse
the location, skilled labours, locality, size, price, cost of the goods, etc. This will help
them in deciding the location according to the strategies.
 The market size- The organisation have to understand the needs of customers. The
marketing size is a factor which is important for the organisation (Pandža Bajs, 2015).
The organisation have to understand customers and they will have to analyse the
performance of the resorts.
 Resources- The resources are important for the smooth functioning of the
organisation. Calista luxury hotel should make the strategies for the resources and
understand what is important for the organisation. They need to analyse the demand
and supply of customers and the level of occupancy in the organisation.
 Competitors analysis- The competitors are directly related to the performance of the
organisation. Calista luxury resorts should study the market and the rates they can
have according to the strategies of the competitors and they have to give good
experience to customers.
The customers of Calista luxury resort having comments as the best method of market
research and they analysed that they are attraction customers because of the location and they
will be given service according to the needs. The customers are given the quality services and
it will increase the satisfaction of customers (Lee et.al. 2017). The needs of customers will
help the organisation in making strategies for increasing the performance of the organisation.

3.2 A business plan for a resort package
Objective- Calista luxury resort will expand the business in the markets of Singapore
in 1 month and this will increase the productivity by 25%.
PESTEL analysis
Political factors- The political factors of Singapore is attracting the organisation and
they have less affect on the performance.
Economic factors- The growth in the Singapore is helping the organisation to make
the strategies. They will attractive destination and it is a good place for customers.
Social factors- The social factors of Singapore is helping Calista luxury resorts
because customers are interested in spending on getting the experience.
Technological factors- The factors are helping the organisation in making the
decisions for achieving success.
Environmental factors- The organisation is making strategies for the Singapore
because of the environment and they will be able to increase the performance (Truong,
Lenglet and Mothe, 2018).
Legal factors- The policies of Singapore is helping Calista luxury resorts in making
decisions.
SWOT analysis
Strength- The strength of Calista luxury resorts is that they have skilled employees
and the brand image will help them in achieving the goals.
Weakness- The organisation will have to increase cost in analysing the performance
and they will have to make the strategies to increase the productivity.
Opportunities- The organisation will have to understand customers and they will have
to increase the demand of the services.
Threats- The organisation will have to analyse the performance of the competitors to
make the strategies. They will have to increase cost in identifying the needs of customers
(Chen, and Wu, 2017).
3.1.1 The needs of customers and create a resort package to maximise profitability
The customers have plans according to the decision they want to make for the resort
they select and they will decide the package. The customers have different needs and the
organisation will make packages accordingly because they will have to increase the
performance of the organisation. The customers in Singapore wants resort for marriages.

Calista Luxury resorts will have a marriage package which have services to give good
experience to customer.
3.1.2 Decisions made in proposing a resort package, analysing unique selling points of the
proposed package against competitors
The organisations have to make the strategies which are helping them in increasing
the experience of customers. The unique selling proposition of Calista Luxury resorts is that
they have a brand image and they understand the needs of customers. The employees are
skilled in increasing the satisfaction of customers and giving them good services. The
customers are attracted because they are getting experience and the promotions of the
organisation are good in helping them have loyal customers.
4.1 The different sustainable approaches, practices by the organisation
Sustainable methods in the organisation are helping them because the organisation has
equipment that uses less energy and they will be used by them because they will reduce the
cost. Calista Luxury resorts have different equipments to help the organisation. They
purchase the products which save the energy and they are useful for the organisation.
The organisations have to make the strategies to increase the performance. They will
have to achieve the goals of the organisation. The customers want to have a good experience
of the services in the organisation. There are many methods used by the organisation to
increase the satisfaction of the employees and they will reduce the cost of the organisation.
The employees have to make the decisions which will help them in achieving the strategies of
the organisation.
Sustainable methods used by Calista Luxury Resorts
 Partner with employees- The organisation make the employees partners because they
will help them in achieving the strategies (López-Sánchez and Pulido-Fernández,
2016). Calista Luxury resorts have the partnership with some employees and the
performance of the employees is increased.
 Demand and supply- The demand and supply of raw material is available to the
organisation and they should be cheap to reduce cost.
 Resource management- The organisation manages the resources because they help
them in making the strategies.
4.1.1 The sustainable approaches enhance brand value, image and business performance
The customers want to have a good experience from the organisation. They will make
the trip successful and they will fell that they are important. The brand image of the

organisation is dependent on the performance of the organisation and they are focusing on
Corporate Social Responsibility and the resources they choose to increase the performance.
Calista Luxury resorts is a brand which is popular for the performance because they increases
the satisfaction of customers. The organisations have Corporate Social Responsibility and
they are working for the benefit of the employees and make the strategies to achieve the goals
and they should increase the performance of the employees because they will help the
organisation (Albayrak and Caber, 2018).
4.1.2 The sustainable approaches in achieving business success
The organisations make strategies to attract customers and this will help them in
increasing the satisfaction of customers. Calista Luxury resorts are focussing on increasing
the satisfaction of customers and they understand the needs of customers. The customers
want the organisation to provide services which will help them in increasing the satisfaction.
The organisation is helping the customers in making decisions by giving them good services
to customers. Customer satisfaction is become very important in the resorts as the resorts are
totally depends on the customers services. As if the customer is happy and satisfied than they
will come again and again for the visit and use the services of the resorts. On the other side if
the customer is not satisfied with the services offered to them than it will lead to decrease the
image of the resort in the market.
CONCLUSION
From the above assignment it is concluded that tourism management is one of the
main industry in the market. Calista luxury resort is giving their best in fulfilling the need of
the customers. There are different type of resort in the market which uses different strategies
to attract the customer. They uses the different operational environment and potential issues
managing the different need of the company. Different resorts have different package
according to their services. And fulfilling the customers need and demand according to the
resort location. Also applying different sustainable approaches for lowering the cost.

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