Tourist Resort Management

Tourist Resort
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1.1 The different types of resorts, their key features and challenges of managing................3
1.2 Operational requirements of specialist areas and issues managing the different
specialist areas for a range of resorts......................................................................................4
1.1.1 The different Operational requirements for a range of resorts and their management
strategies to minimise challenges...........................................................................................6
1.1.2 The challenges of managing a range of specialist resorts, recommending the steps
and the solutions required to minimise risks..........................................................................6
2.1 The different types of resort packages and how they fulfil sales objectives....................6
2.1.1 The developing and running a range of resort packages...............................................7
2.1.2 A range of resort packages and the tactics applied to maximise profitability...............7
3.1 The Market research for resort location...........................................................................8
3.2 A business plan for a resort package................................................................................8
3.1.1 The needs of customers and create a resort package to maximise profitability............9
3.1.2 Decisions made in proposing a resort package, analysing unique selling points of the
proposed package against competitors.................................................................................10
4.1 The different sustainable approaches, practices by the organisation.............................10
4.1.1 The sustainable approaches enhance brand value, image and business performance. 10
4.1.2 The sustainable approaches in achieving business success.........................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Tourist resort management is the process of managing the activities of the tourists,
planning the tour, accommodation, travel, etc. The organisations are focussing on providing
services to customers, attract the customers, plan the destination, places to stay, etc. There are
many people who are helping the resort to be successful. It includes travel and logistics,
safety and health services to customers (Goryushkina et.al. 2016). The chosen organisation
for the report is Calista Luxury Resort which was founded in 2007 in Turkey. It is a 5 star
resort and they provide good services to customers. They have services like spa, gym,
mountain view resorts, sea facing resorts which are giving good experience to customers. The
report includes types of resort and the packages, market research, business plan which are
helping the resorts.
MAIN BODY
1.1 The different types of resorts, their key features and challenges of managing
There are different types of resorts which are helping customers in making decisions
for the stay and will help them in selecting the destination. There are different types for
resorts and they have different features and challenges.
Calista Luxury resort
Features- The Calista Luxury resorts have rooms which are giving customers good
view and attracting them by their luxury resorts in mountain view and sea which will help
them in making choices. The rooms are large with beautiful view and balcony, Wi-Fi,
parking, etc.
Issues- Calista Luxury resort is facing the food menu issue that they do not have a
great al a carte. The customers prefer to go to the places which have different options and the
place creates a positive or negative impact on the experience of the places.
Challenges- The employees selection is difficult in the organisation because the
needs of customers are different and the employees are not able to satisfy customers.
Recommendation- They can have many options for the customers and increase the quality of
services.
Weardale Ski Resort
Features- The rooms of Weardale Ski Resorts have space and are comfortable, they
are large with the places to relax. They focus on providing the comfort to customers and

increasing the satisfaction (Jopp et.al. 2015). The services provided to customers will be
based on the package they choose and they are getting good experience to customers.
Issues- The Weardale Ski Resorts has to make strategies to understand the needs of
customers. The customers will require different services which is important for them to have
good experience and they will have to make the strategies to achieve the success. The global
warming has impacted the hotel because the environment is making it difficult for customers
to make the decision and they will not get the good services.
Challenges- The organisations have to make the strategies for attracting customers
and they are providing adventurous facilities which are costly and they want increasing
number of customers and they will have to provide them services which are increasing the
satisfaction of customers. The organisations have to monitor the performance of the
employees.
Recommendation- The organisation has to attract customers by giving them hotels at
affordable prices because the cost will reduce and they will increase the quality of the
employees.
Woodside Coastal Retreat
Features- Woodside Coastal Retreat is located at the premium places like islands and
oceans. They are the luxury hotel and they give services which are attracting customers. The
services are benefiting customers and they are increasing the satisfaction of customers
(Edelheim, 2015).
Issues- The employees of the organisation are facing problem because they will have
work for extended hours and they have to understand the needs of customers. The
organisation is making them work for long hours.
Challenges- The challenges faced by the organisation are that they have to involve
cost. The customers are demanding and they involving wastage in understanding the needs.
They have to coordinate the work between different employees of the organisation.
Recommendations- The organisation should have the strategies to understand the
needs of customers and they should provide customers with good experience. The analysis of
the factors that influence the behaviour of customers in different types of resorts will help
them in making strategies.