Tourist Resort Management

This document provides an overview of tourist resort management, including different types of resorts, their key features, potential challenges, and operational requirements. It also explores resort packages and ways to fulfill overall sales objectives. Additionally, it discusses market research into ski resorts and hotels in Nevis Range, along with the needs and requirements of the target market. Finally, it covers different types of sustainable approaches implemented by Nevis Range, ski resorts, and hotels.

TOURIST RESORT
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1 Different type of resorts, their key features and potential challenges and issues of managing
them.............................................................................................................................................1
P2 Operational requirements of spa resort, ski resort and beach resort.......................................3
LO 2.................................................................................................................................................4
P 3 Different types of resort packages and ways in which fulfil overall sales objectives...........4
LO 3.................................................................................................................................................5
P 4 Conduct market research into Ski resorts and hotels present in Nevis Range and also
determine needs and requirements of their target market............................................................5
P 5 Business plan for a resort package based upon market research and findings......................6
LO 4.................................................................................................................................................7
P 6 Different types of sustainable approaches, practices and initiatives implemented by Nevis
Range, Ski Resorts and Hotels.....................................................................................................7
CONCLUSION................................................................................................................................8
REREFENCES................................................................................................................................9

INTRODUCTION
Resort management is one of the most important part of lodging and hospitality industry.
Resort management majorly involves overseeing lodging operations, recreational facilities,
special services offered by the resort and food services. Each resort based upon its type has
they’re on management (Alananzeh and et. al., 2018). There are many resorts that provides
various kinds of special facilities or services to their customers because of which it itself
becomes one of the most demanding tourist destinations. In order to maintain demand of their
resort as tourist destination they provide special training to their employees so that they can
provide excellent service to their customers. this assignment will lay emphasis upon different
features of common resorts and the potential issues of managing them, different types of resorts
and the packages available, consumer needs and resort packages that can fulfil their consumers
needs and guiding principles for achieving sustainable tourism for Ski resorts. Tourist resorts
chosen for this assignment is Nevis Range which is Ski resort present in Highlands in UK.
LO 1
P1 Different type of resorts, their key features and potential challenges and issues of managing
them
Types of resorts
 Spa resorts
 Beach resorts
 Ski resort
Spa resorts
Spa resort providing spa services to serve healthy habits of tourist or visitors (Silva and
Mattos., 2020). Many programs are organized in spa resort such as healthy-cuisine, spa services,
physical fitness activities and wellness education. Spas were located at sources of mineral waters
or natural hot springs.
Key Features
A spa hotel is purpose of providing treatments for spa seeking clients and with focus on
health activities. Spa hotel offers many luxurious spa facilities, facial, body treatment and
signature spa treatment and providing customers services it usually offer many facilities like
fitness facilities, steam and swimming pool etc. fine dining restaurant is essential factor of a
wellness/spa hotel. The hotel food offered has to match better healthy lifestyles of customers.
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Spa hotel is a perfect hotel for a weekend break and some spa hotel provide spa services to
locals.
Beach resort
Beach resort offers many activities such as boating, Para-sailing, scuba diving and
snorkeling kayaking and this resort located at major beach, such resort are a good weekend
gateways
Key Features
Beach resort is an offers wide range of amenities and services and it’s including recreational
activities and entrainment (Nahrath and Bréthaut., 2016). This beach primary focused on visitors
or tourist and this resort provide full services holiday lodging facility with the seaside. beast
resort provides for a essential vacationer's needs while remaining on the beach premises such as
food, drink, sports and entrainment etc. the main features of beach resort, they are the guest find
not only the proximity to the beach but it is also provide all-round service within the premises.
Beach resort is used in weeding location and resort is located far away from the city so its
provides the entire spa resort infrastructure needed.
Ski Resort
Ski Resort is a resort developed for snowboarding, winter support and skilling. They are
located on mountains and they are required a large slope.
Key Features
Ski resort offers mint lodging options on the slopes with ski-inland ski-out access and
allowing guests to ski right up to the door. Ski areas have marked paths for skiing as trails, pastes
or runs so this Ares have more chairlifts for moving skiers rapidly to the top of hills. Ski resorts
offer many activities such as sledding, snowmobiling, ice-skating and horse-drawn sled (Kazak
and Buchatskiy., 2018).
Issue and challenges faced by spa resort, beach resort and ski resort
Ski resort faces various issue such as lake of snow, climate changes etc. the tourism market
iPod ski resort immediately and directly affected by climate change. The requirement top
understanding various climate risks improves financial regulator and investor enhance need
climate risk disclosure. Key knowledge helps to ski's resort adapt many future climate risks are
recognizes.
For the success of any spa requires major components such as the talented staff they have a
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knowledge of how the amenities is exposed, marketed and manage it is also difficult to select,
develop and trained service oriented staff. The spa requires constant attention to increase the
desired customer experience (Yozcu and Cetin., 2019). It is also critical to determine the
appropriate size, product for the spa facility. The security and safety of visitors is a major
challenge of beach resort. The beach resorts should have to take proper concern on the legal
provision for caring children and kid’s camp. The weather or changes in climate also generate
several issues for them.
P2 Operational requirements of spa resort, ski resort and beach resort
Spa resort
The operation of successful spa demands a combination of many operational skills, creative
promotion and systems. Spa maintains build customers relationship management and provides
better services to customer according got their requirements. Spa requires maintain constant
attention in order to produce the desired guest experience. Spa hotel, communication is vital part
of any facility and there should be a constantly stream of recommendations and direction from
the spa operator and hotel operational group (Seraphin and et.al., 2018). spa facility improve the
requirements if many management skills such as be supportive, listen, involves employees in the
decision making process etc. Spa needs to have the good staff in place and it is essential factor
for all hotel. Many different staff is required for the specialist areas according to their spa
requirements. Spa hotel require is to execute plan which maximizes the spa use at during off-
season and off-peak periods.
Beach resort
The proper requirement of multiple foods and beverage for customers and providing better
facility to all people (Miao, Peng and Mi., 2017). Beach resort requires operation activity to
promote all facility regarding customer activities such as gym, swimming pool etc. Beach resort
develops the many requirements of customer and providing training to staff for beater
achievement of business objectives. Beach resort are commercial establishment with offer many
facilities to customer such as beverages, cuisines and accommodations. Beach resort provides all
types of needs to customers related to the holiday.
Ski Resort
Ski resort management and operation program is reviewed annually and this program helps
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towards the ski area construction and risk prevention. The main objectives of ski resort should be
a safety, efficient operations and comfort for the clients.
LO 2
P 3 Different types of resort packages and ways in which fulfil overall sales objectives
Packages are one of the most important elements which is required to be focused upon by
the resorts. These packages help them to attract a greater number of customers increase sales and
boost their overall profitability. These packages are developed on the basis of their customer
segmentation. Most of the packages of the resorts includes all types of internal and external
elements of the resort. Composition of packages is done in such a manner that it includes
products and services as per their needs and requirement in limited budget in such a manner that
it is profitable for the resort business. These packages work as a USP for the resorts and also
helps in working as a promotional strategy for them and many times it also helps the resort
business to gain competitive advantage for the resorts (Kim, Kim and Kim, 2018). These
packages are developed in such a manner that it helps the resorts in attracting a greater number
of customers and achieving pre- defined sales objectives. Different types of resorts provide
different types of packages. Some of them have been explained below:
 Holiday packages: Thee packages are designed for customers who visit resorts for vacation
purpose and start at the resort for 2 or more than 2 days. These types of packages include all
kinds of facilities, products and services that are provided by the resort to their customers at
lower cost. Pricing strategy adopted for these types of packages are mostly competitive
pricing strategy which not only helps the resort to attract their customers but also helps them
to increase their overall sales.
 Daily/ regular packages: these type of packages are designed for those customers who visit
the resort frequently or after regular interval of time in these packages special services that
are mostly used by customers are included for example in Ski resorts: Skiing, snow mobiles
are mostly opted by customers so these services are provided to customers at lower price.
This helps the resorts to retain customer customers and enhance their overall sales.
 Seasonal packages: these packages are developed on the basis of type of season for the
customers. these includes off season and on season separate packages (Singh and et. al.,
2017). On season packages mostly have high pricing strategy but in this additional service
are provided to the customers. These packages are developed for generation of maximum
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profit. Whereas off season packages mostly have lowest pricing strategy to attract customers
and generate sales.
 Special packages for specific target customers: these packages are developed for customers
who visit resort for special occasion such as party, business purposes etc.
Facilities, products and services mostly provided within these packages such as discounts, free
food and drinks additional services and many more helps the resorts to increase their same,
generate profit which is one of their main sales objectives. Most of these packages are developed
on the basis of two factors first is to achieve sales objectives and second is to gain competitive
advantage.
LO 3
P 4 Conduct market research into Ski resorts and hotels present in Nevis Range and also
determine needs and requirements of their target market
Market research tools or techniques are one of the most important methods or techniques
that helps organizations to identify needs and requirements of their customers. in order to
identify needs and requirement of their customers many companies use different types methods
for analysis of market. Nevi Range is a ski resort that provides various kinds of products and
services to different segment of their customers such as: ski facility, snowmobiles, ski lift and
many more (Mauri and Turci, 2018). There are different likes of tools or methods that can be
used by Nevis Range conducting a market research analysis so that they can identify their target
customers and identify their needs and requirements. Nevis Range can use an analysis tool for
identifying their target customers and understand needs and requirements of their target
customers. SWOT analysis method is one of the best and most effective method which will help
them to identify their strengths, weaknesses, opportunities and threats so that with the help of
this analysis they will be able to identify the target market upon which they should focus upon.
Strengths:
Provides different types of snow activities such
as ski facility, snowmobiles, ski lift and many
more.
They also provide different types of room for
customers who want to stay for 2 or more than
2 days.
Weakness:
They not provide any kind of teaching or
training facilities to beginners who want to try
snowmobiles or want to learn ski
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Opportunities:
Can focus upon developing facilities and hiring
trainers who can teach beginners who want to
try snowmobiles or want to learn ski.
Threats:
One of the main threats for them is increasing
competition in this sector and additional
services provided by their competitors to
attract more customers such as practise or
teaching facilities.
From this analysis it has been identified that the target market upon whom Nevis Range
ski resort should focus upon all age group people who want to learn and try snowmobiles and
ski. Main needs and requirements of these target customer group is availability of safe
environment with a guide who can teach or make them learn snowmobiles and ski in a proper
and effective manner.
P 5 Business plan for a resort package based upon market research and findings
Target market segment that has been identified are beginners who want to learn
snowmobiles and ski. In order to attract such customers. These target group of customers require:
a safe environment, availability of all the equipment’s, staying facility, guide, food and
beverages services and many more (Delibašić and et. al., 2020). For this a business plan will be
developed for development a resort package in order to fulfil needs and requirements of the
target customer group:
Aim: main aim is to develop a resort package for beginners who want to learn snowmobiles and
ski in order to generate revenue and profit.
Objective: Main objectives of this plan are:
 To attract middle and upper class people who want to learn snowmobiles and ski and
increase the customer base by at least 10 percent within 6 months.
 Increase overall revenue by 15 percent within 12 months
 To develop an area of beginners with a safe environment where they can learn snowmobiles
and ski as per their convenience.
Strategic plan and Marketing strategies:
This plan will help in developing a report package for target customers. marketing mix 4 P
will help the Ski resort to develop a package and focus upon its marketing to attract target
customers are:
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 Product: For their target customer group they can provide products like snowmobiles and ski
with proper guidance, room facilities to stay, food and beverages service, free room service,
other than this, sight-seeing with proper guidance.
 Price: For this resort package they can adopted competitive pricing strategy in which price of
the package will be according to their competitors with high quality of service.
 Place: They will develop an internal environment for target customers so that it becomes easy
for them to learn. They will be using online challenges such as social media for promotion of
the resort and package developed for target customers. they will also tie up with travel agents
so that they can promote their packages within their target customers.
 Promotion: Main promotion strategies that resort will adopt are: television advertisement,
online advertisements, social media marketing and many more.

LO 4
P 6 Different types of sustainable approaches, practices and initiatives implemented by Nevis
Range, Ski Resorts and Hotels
Sustainability is an ability to sustain within the competitive market or environment
constantly and maintain a certain level and brand image within the market in which organizations
operate. In order to maintain sustainability within the market or environment different types of
resorts adhere sustainable approaches, practices and develop some sustainability initiatives in
order to run their business within a sustainable environment also help them to maintain an
appropriate brand image (Müller, 2019). However, there are various kinds of challenges that are
faced by resorts in maintaining a sustainable brand image and maintaining sustainability within
their business. For this they also need to adhere all kinds of environmental policies and
legislations and in order to ensure that all the initiatives and practises adhered by them are being
fulfilled they need to conduct both internal and external audits from time to time in order to
ensure that all the sustainability initiatives and practises adopted by them are being fulfilled in a
proper and appropriate manner.
Nevis Range, ski resorts have also implemented some important sustainable approaches,
practices and initiatives within the resorts in order to maintain their brand image, increase
customer base and increase their sales and profit. Today one of the major concerns which is
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faced globally in environmental concerns or issues. Chosen Ski resort have taken various kinds
of sustainable development initiatives so that negative impact upon environment can be reduced.
Most of their services uses green electric energy generated by social panels. Facilities or services
that requires lower amount of energy mostly uses green electrical energy. Not only this, their
room water heaters also uses green electrical energy. It is one of the main initiatives that they
have taken towards sustainable development. They have also leased 2 roofs that meet criteria of
solar electricity production. Other than this, they also use renewable water pipes so that damage
to the environment can be reduced (Moser and Baulcomb, 2020). they have also adopted waste
recycling practise within their business which helps them to recycle maximum wastage possible.
All of their packaging are recycled and reused. Not only this, they even motivate their customers
to recyclable waste such as water bottled in yellow containers so that it can be recycled and
reused properly. Most of the snowmobile sled used within the resort are electric and in order to
recharge those electric snowmobile sled they have located and developed charging points for the
electric sled. Another one of the main sustainability initiative taken by them is by organizing
educational trips or programs whose main objective to make people aware about rising
environmental issues and ways in which these issues can overcome.
CONCLUSION
From the above assignment it has been summarized that there are different types of
resorts that are constructed for delivering specific type of services to their customers. Each type
of resorts has their own key features which helps them to make resorts much more attractive
which further helps them to attract a greater number of customers. it has been analysed that
different types of resorts faces different types of challenges and issues in management of their
resort, its products and services. in order to attract a greater number of customers, they provide
different types of packages to their customers which further helps them to fulfil their needs and
requirements in a much better manner. it has also been analysed that each type of resort needs to
focus upon a specific type of target market so that they can understand their needs and
requirements in a much better manner. this further helps the resort to develop a proper business
plan for a specific resort package for their target market segment. It has also been analysed that
there are various kinds of sustainability issues that are majorly faced by resorts. It is important
for resort owners to focus upon adopting appropriate types of sustainability approaches, practices
and initiatives in order to overcome types of sustainability issues faced by them.
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REREFENCES
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Information Security, Information Technologies"(IT&QM&IS) (pp. 845-847). IEEE.
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Seraphin and et.al., 2018. Destination management through organisational ambidexterity:
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Kim, J., Kim, P.B. and Kim, J.E., 2018. Different or similar choices: The effect of decision
framing on variety seeking in travel bundle packages. Journal of Travel
Research. 57(1). pp.99-115.
Singh, M., and et. al., 2017, October. Customizing travel packages with interactive composite
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(DSAA) (pp. 137-145). IEEE.
Mauri, C. and Turci, L., 2018. From ski to snow: Rethinking package holidays in a winter
mountain destination. Worldwide Hospitality and Tourism Themes.
Delibašić, B., and et. al., 2020. Improving decision-making in ski resorts by analysing ski lift
transportation—a review. In Advances in Operational Research in the Balkans (pp. 265-
273). Springer, Cham.
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Müller, D.K., 2019. An Evolutionary Economic Geography Perspective on Tourism
Development in a Remote Ski Resort: The Case of Tarnaby/Hemavan in the Swedish
Mountains. In Perspectives on Rural Tourism Geographies (pp. 137-157). Springer,
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Moser, D.J. and Baulcomb, C., 2020. Social perspectives on climate change adaptation,
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