Tourist Resort Management

Tourist Resort
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
Discover types of resorts and their key features.....................................................................3
Discuss the differences in operational requirements of specialist areas and the potential issues
while maintain the resorts.......................................................................................................5
LO2..................................................................................................................................................7
Consider different types of resort packages and how they fulfil overall sales objectives......7
LO3..................................................................................................................................................8
Conducting market research into a specific resort location to lean about the needs and
preferences of audiences.........................................................................................................8
Business plan for a resort package.......................................................................................10
LO4................................................................................................................................................11
Examining the different sustainable approaches executed by the chosen resort..................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Resort Management is a phenomenon which is a part of the hospitality industry included
in lodging sector. The process of resort management involves instructions that are relevant to
hospitality administration, hotel management, restaurant and food service Management, facilities
planning, recreation administration and leisure studies. Hospitality management is the
phenomena that involves overseeing administration and performances of tasks assigned and
involved in the hotel, resort or other form of service providing organisation (Kataeva and et. al.,
2019). The present report is based and developed on tourist resort management where Scrub
Island Resort, Spa & Marina is the chosen organisation. The Scrub Island Resort is a British
beachside resort and hotel which is a subsidiary group of Marriott. The resort is a beach front
hotel which is located on British Virgin Island in Scrub Island. The resort offers exclusive
amenities and services to customers and the private resort property is only accessible by
helicopter and boats.
The report covers several aspects which relates to effective functioning and regulation for
managing the hospitality service providing firm potentially. The covered topics are key features
of different types of resorts and related issues faced by management while managing them.
Assessment of different resort packages offered to customers, need evaluation of target groups
and accordingly a business plan is developed. Lastly, number of sustainable approaches and
practices which are taken by organisations and implemented as an initiative as CSR act are
presented in the report.
LO1
Discover types of resorts and their key features.
A resort is a self contained commercial establishment and property which is developed
for offering every provider all related and needed services under one roof with effective
fulfilment of their desires and requirements. Resort is a product of hospitality industry, where
businesses establish their operations in way to serve customers and fulfil their desires and needs.
The basis difference between a hotel and resort is one is a accommodation and lodging service
provider and the other one is a contained development which is destination based and work
according to its own jurisdiction. These resorts are of several types which are classified based on

locations, by far it is the best way of classifying and dividing resorts in categories. Varied types
of resorts are presented as follows:
Beach Resort- As the name suggests these resorts are located either near the sea or ocean
or on the beach itself. The attraction factor for people is the beauty of the ocean, the frolic sand
and land. The major advantage of having beach resort is enjoying beach activities like
paragliding, scuba diving, jet skiing and many other (Scuttari, Isetti and Habicher, 2019).
• Feature- People visit to beach resorts for enjoying the beauty of marine wildlife and to
enjoy the sun.
• Challenge- The challenges faced by beach resorts are to keep the environment clean and
work according to the environmental guidelines as people are difficult to manage and
make understood.
Hill Resort- Those resorts which are based and placed on a hill are called hill resorts.
The main attraction for people to visit a hill hotel is to enjoy the scenic beauty of mountains and
hills form and nature form above the ground with fresh and more cooler air and a smooth touch
of environment.
 Feature- A basic feature associated with hill resort is is people visit there most
commonly in hot climates where they want to experience and enjoy a little cold
surroundings.
 Challenge- The is challenges faced by hill resorts is uncertain sales as in the season the
resorts are overbooked but otherwise they suffers to sustain.
River Resort- Another popular location for building and flourishing a resort is a river
side or backwater of a dam. These resorts are close to water bodies and their services differs
from those of sea or beach resorts. The sports offered by river resorts are specifically water
sports like rafting, boating, kayaking and many other attractive and adventurous activities.
 Feature- The resorts near the corner of river are most commonly attracts people who
enjoys environment and nature also wishes to stay close to it.
 Challenge- The challenge of river resort is the uncertain weather conditions which causes
shutdowns of resort in peak season due to natural disaster or uncertainty.
Ski Resort- These are the resort type which are established for an obvious sports that is
skiing, snowboarding and all the other winter sports. These resorts are mostly build and