Tourist Resort Management

Tourist
Resort
Management

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P1 Exploration of various types of resorts along with its key features, potential issues and
challenges regarding its management:.........................................................................................4
Potential issues or challenges for managing different type of resorts:........................................5
P2 Discussing differences regarding operational requirements of specialist areas as well as
potential issues in management of different specialist areas:......................................................6
M1 Evaluation of different operational requirements for resort range and its management
strategies of minimising challenges:............................................................................................7
D1 Critical evaluation of issues and challenges regarding management of specialist resort
range and recommending solutions for risk minimization:.........................................................8
TASK 2............................................................................................................................................8
P3 Assessing different kinds of resort packages and ways in which it fulfils overall objectives
of sales, along with specific examples:........................................................................................8
M2 Critically evaluating implications of developing overall business and running resort
package range:.............................................................................................................................9
D2 Justification of resort package ranges as well as tactics that is applied for achieving sales
objectives and maximising profit:................................................................................................9
TASK 3............................................................................................................................................9
P4 Conducting market research into specific resort location and determining requirements of
chosen target market:...................................................................................................................9
P5 Proposing a business plan for resort package on the basis of findings of market research:.10
M3 Critically analysing requirements of customers and creating a resort package for
maximising business as well as profitability:............................................................................12
D3 Justifying decisions that is made in planning or proposing of resort package and analysing
USP of proposed package:.........................................................................................................12
TASK 4..........................................................................................................................................12
P6 Investigating different approaches of sustainability, practices or initiatives which is
implemented by resort:..............................................................................................................12

M4 Evaluation of sustainable approaches, practices as well as initiatives for enhancement of
brand value, brand image and performance of business:...........................................................13
D4 Critically evaluating sustainable approaches, initiatives or practices for achieving overall
success in business:....................................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Resort can be described as a place that provides facilities of recreation as well as
entertainment and services to tourists or vacationers. In this report, Low Wood Bay resort and
spa is selected organization for evaluation of resort management activities (Aguiló, Rosselló and
Vila, 2017). Entity is based in Windermere, United Kingdom. Thai resort provides various
facilities such as in build health club, spa, fully equipped gym etc. it incorporates 131 rooms,
lounge as well as a Windermere restaurant. It is a lake front resort and contains facilities of
beautiful lake view, natural surroundings, free Wi-Fi connection and split level suits that consists
country chic décor.
This report evaluates various characteristics associated with resorts and it also analysis
issues or problems that can be faced in relevance to managing them. Further, it examines various
kinds or types of resorts and their packages available for the purpose of achieving objectives of
an organization. It also evaluates requirements of customers along with it a business plan is
formulated on the basis of market research. Lastly, guidelines or principles that can be applied
for achieving sustainable tourism is studied.
TASK 1
P1 Exploration of various types of resorts along with its key features, potential issues and
challenges regarding its management:
Resort refers to a commercial commencement which is self-contained and which attempts
to fulfil all requirements or wants of vacationers under one premise. Essential feature of any
resort is its location (Calabrò, 2017). Hence, it must be established in area which pertains natural
surroundings and incorporates facility of proper infrastructure for the purpose of ensuring proper
connectivity and making customer experience more enjoyable.
Key features of different type of resorts:
 Luxury resort: This type of resort offers wide range of services to vacationers under one
roof, which involves, personalised excursions, amenities, airport transfers, wide options
of entertainment, 24-hour service as well as complimentary items.