Tourist Resort Management: Types of Resorts, Challenges, and Operational Requirements

Tourist Resort
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................4
Different types of resorts, their key features and potential issues and challenges of managing
them........................................................................................................................................4
Differences in operational requirements of specialist areas and the potential issues managing
the different specialist areas for a range of resorts.................................................................8
Different types of resort packages and how they fulfil overall sales objectives providing
specific examples..................................................................................................................10
Market research into a specific resort location and needs of the chosen target market.......15
Business plan for resort packages.........................................................................................22
Different sustainable approaches, initiatives and practices implemented at the resort hotel25
CONCLUSION..............................................................................................................................26
References .....................................................................................................................................27

INTRODUCTION
Tourist resort management is determined as management practices initiated towards
managing Resort as business organisations in hospitality industry. For instance, it includes
managing and regulating various activities and practices in order to provide customers with a
delightful and upright experience in these resorts. In addition to that, primary and major services
provided by resorts include accommodation, meals or F&B services, lodging, etc. that all
compromisingly contribute to a delightful experience to their customers consuming their services
(Truong, Lenglet and Mothe, 2018). The determined management procedure involves all the
activities defined in an ideal management process for businesses engaged in hospitality industry
including marketing, strategic planning, travel arrangements, etc. Hard Rock Resort & Casino,
Punta Cana is a subsidiary business unit of Palace resorts in Dominican Republic. For instance,
the respective business organisation is engaged in providing hospitality services various different
amenities and services to their customers. Being establish in the year 2011, Hard Rock resort is a
5-star property which provides customers with their efficient services especially in their vacation
and leisure holidays (Uchiyama and Kohsaka, 2021).

What is a resort?
Resort could be determined as establishment of a business organisation in the hospitality
sector in order to serve customers with hospitality services including accommodation and various
other amenities. For instance, a resort is comprised of luxury facilities in order to provide
customers with delightful experience of upright hospitality services. People in society often look
after consumption of services offered by resorts in their vacation phase as well as leisure time in
order to take a break from hectic routine schedules (Volgger and et. al., 2019).
This report assessment will be comprised of insightful and essential knowledge of tourist
resort management in context of respective business organisation. Furthermore, it will be
evaluating activities and operations of respective business organisation in order to provide
effective understanding of determined topic or subject matter.
MAIN BODY
Different types of resorts, their key features and potential issues and challenges of managing
them
There are various types of resorts in existing business environment that are engaged in providing
their services to a large number of customers all around the globe. Furthermore, these different
types of resorts are as follows:
Spa Resorts
This particular classification of resorts which are based upon providing spa services to
their customers. For instance, it includes massages, mineral spa, manicures, saunas, etc. which
are major attraction of customers visiting these resorts. Moreover, all these services related to spa
provides a soothing experience to customers as well as contributing additional values towards
fulfilment of personal needs and requirements (Wang, Zhu and Fei, 2020).
 Products and services: The main highlights of services provided by spa resorts is
inclusive of Body massages, Therapy, Face treatments (exfoliation, masks, and peels),
Body treatments (aqua therapy, body polish, body wrap), Acupressure, etc. Furthermore,
additional amenities offered in these resorts include swimming pool, Jacuzzi, Sauna, Ice
fountain, etc. which facilitates in providing customers with delightful experience.
Moreover, it also offers accommodation to their customers in order to have a delightful
experience (Ahn, and Back, 2018). Main accommodations services provided by Hard

Rock resort includes AC bedrooms that are very comfortable and luxury.
Accommodation services includes Villas provided by hotel on rent, these villas have all
type of amenities which are helpful in seeking attention of key customers. Along with
these, the Hard Rock Resort also includes fine dining restaurants that are present inside
the hotel. These restaurants offer best continental dishes to customers and provide
delicious drinks too. Hotel also offers a roof top bar which provides different flavoured
juices, Champagne and cocktails
 Challenge: The major of challenge faced by Spa resorts include, lack of professional
massagers for taking care of needs of every customer. The expert and professional
massagers are hard to find out by the hotel as they are less in numbers. It is major role of
recruitment department of the hotel to hire best massagers in order to provide quality
services to customers (Sangpikul, 2022).
 Operational Issues: Primary of operational requirements in Spa resorts include
maintenance of equipment including massage tables, reclining chairs, pedicure stations,
etc. which are required in routine activities and practices. The need of staff is another
operational issue for the resort which will help the resort to overcome key weaknesses
related to operational issues. The staff which is needed to develop Spa functions will
include a receptionist, massagers, front office manager and four helpers. In order to hire
this staff, human resource management will play a significant role. The retention of
employees is also important for the organisation which can be done by providing
effective and precise salary and perks to the staff. The equipment maintenance is one of
the most major issues which should be considered by the resort. Depreciation on the
equipment should be applied by financial management in order to find out their correct
value. The cost of the equipment should be estimated by preparing a budget and their
maintenance should be performed by business entity with the help of planning and
strategic frameworks.
All inclusive resort
For its unique qualities, all-inclusive resorts are famous among travellers. These hotels
offer a single, reasonable fee for all activities in a given area, including unrestricted meals,
beverages, and other amenities. To make tourists' holidays enjoyable, the full hotel facility will

be included in one fee (Cvelic-Bonifacic et al., 2017). Many packages additionally incorporate
hotel transportation and flights to ensure that tourists are completely satisfied.
Products and services: An all-inclusive vacation is one that covers all of the basics in the price
of the reservation. Visitors may anticipate food, beverages, entertainment, and enjoyment being
included in the package not needing to pay more.
Challenge: Because all-inclusive resorts are designed to provide everything on-site, there is little
incentive for guests to venture beyond their hotel to support local businesses. This frequently
results in closures when smaller, locally-owned businesses fail to benefit from the increased
visitor inflow.
Operational issue: All-inclusive resorts have been chastised for a variety of reasons, ranging
from harsh circumstances for local employees due to low pay and small contracts to having a
detrimental influence on the environment due to water/food waste, pollutants, and excessive
energy usage.
Ski Resorts
This particular classification of resorts include businesses engaged in providing
adventurous activities to their customers. For instance, these adventurous and fun activities
include Skiing, Ice skating, snowboarding, and other winter sports. In addition to that, these
resorts are located at high hill stations or places with extremely cold weather where people could
experience snowfall (Wu, Zheng and Wang, 2020).
 Products and services: Offerings of these resorts include Alpine skiing, Off-piste skiing,
Cross country skiing, Freestyle skiing, Paragliding, Cross Country racket trekking, Ice
skating and many more. For instance, target customers of these resorts are people in
society with preference towards winter sports. Though, these resorts have limited and
small F&B options available to customers due to environmental conditions. The
customers of the resort enjoy the facilities and a dedicated restaurant is also provided by
resort. The dedicated restaurant and bar provides delicious food and beverages to
customers. On the other hand the resort is also having a Nightclub which includes live
dance facilities. The resort also had Ski and Snowboard schools in order to teach the
customers major snow based sports. There is a separate swimming pool for customers
who wants to enjoy key services to different customers.