Tourist Resort Management: Types of Resorts, Operational Requirements, and Sales Packages

Tourist Resort
Management

Contents
INTRODUCTION......................................................................................................................3
Main Body..................................................................................................................................3
Different types of resorts, their key features and potential issues and challenges of
managing them.......................................................................................................................3
Differences in operational requirements of specialist areas and the potential issues
managing the different specialist areas for a range of resorts................................................5
Different types of resort packages and how they fulfil overall sales objectives providing
specific examples...................................................................................................................7
Market research into a specific resort location and needs of the chosen target market.........9
Business plan for resort packages........................................................................................11
Different sustainable approaches, initiatives and practices implemented at the resort hotel
..............................................................................................................................................13
Conclusion................................................................................................................................14
References................................................................................................................................16

INTRODUCTION
Tourist resort management is determined as management practices initiated towards
managing Resort as business organisations in hospitality industry. For instance, it includes
managing and regulating various activities and practices in order to provide customers with a
delightful and upright experience in these resorts. In addition to that, primary and major
services provided by resorts include accommodation, meals or F&B services, lodging, etc.
that all compromisingly contribute to a delightful experience to their customers consuming
their services (Truong, Lenglet and Mothe, 2018). The determined management procedure
involves all the activities defined in an ideal management process for businesses engaged in
hospitality industry including marketing, strategic planning, travel arrangements, etc. Hard
Rock Resort & Casino, Punta Cana is a subsidiary business unit of Palace resorts in
Dominican Republic. For instance, the respective business organisation is engaged in
providing hospitality services various different amenities and services to their customers.
Being establish in the year 2011, Hard Rock resort is a 5-star property which provides
customers with their efficient services especially in their vacation and leisure holidays
(Uchiyama and Kohsaka, 2021). This report assessment will be comprised of insightful and
essential knowledge of tourist resort management in context of respective business
organisation. Furthermore, it will be evaluating activities and operations of respective
business organisation in order to provide effective understanding of determined topic or
subject matter.
Main Body
Different types of resorts, their key features and potential issues and challenges of managing
them
What is a resort?
Resort could be determined as establishment of a business organisation in the
hospitality sector in order to serve customers with hospitality services including
accommodation and various other amenities. For instance, a resort is comprised of luxury
facilities in order to provide customers with delightful experience of upright hospitality
services. People in society often look after consumption of services offered by resorts in their
vacation phase as well as leisure time in order to take a break from hectic routine schedules.
Moreover, all the amenities and facilities provided to customers in a resort contribute
particular values to a gratifying and lovely experience (Volgger and et. al., 2019).

Representatives engaged in these business organisations are aimed at consideration of
creative ideas and approaches in order to contribute something extra to the business
environment as well as customers in society. There are various types of resorts in existing
business environment that are engaged in providing their services to a large number of
customers all around the globe. Furthermore, these different types of resorts are as follows:
Spa Resorts
This particular classification of resorts which are based upon providing spa services to
their customers. For instance, it includes massages, mineral spa, manicures, saunas, etc.
which are major attraction of customers visiting these resorts. Moreover, all these services
related to spa provides a soothing experience to customers as well as contributing additional
values towards fulfilment of personal needs and requirements (Wang, Zhu and Fei, 2020).
 Products and services: The main highlights of services provided by spa resorts is
inclusive of Body massages, Therapy, Specific treatments, Acupressure, etc. For
instance, some of these resorts provide full day accommodation while some of them
just provide their services at their workplace.
 Challenges: With the lack of awareness and preference for these services, there is
insufficient availability of skilled workforce which results in being the major
challenge for Spa resorts.
 Operational Issues: Inability to retain existing customer base has been determined as
major operational issue faced by Spa resorts. In addition to that, lack of preference of
customers in consuming full-day accommodation services has been determined as
another major operational in these resorts.
Ski Resorts
This particular classification of resorts include businesses engaged in providing
adventurous activities to their customers. For instance, these adventurous and fun activities
include Skiing, Ice skating, snowboarding, and other winter sports. In addition to that, these
resorts are located at high hill stations or places with extremely cold weather where people
could experience snowfall (Wu, Zheng and Wang, 2020).
 Products and services: Offerings of these resorts include ski lodge, ski school, rental
equipments, F&B places, etc. For instance, target customers of these resorts are
people in society with preference towards winter sports.
 Challenges: Increasing temperature of earth due to rising global warming further
leads to melting of snow which results in being the major challenge for these ski
resorts.