Tourist Resort Management (Unit 39)

Resort Management
(Unit-39)

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Exploration of distinct kinds of resorts with key features as well as potential issues and
challenges to manage them..........................................................................................................1
Discussion of differences within operational requirements of specialist areas along with
potential issues to manage different specialist areas of varied resorts........................................3
Evaluation of distinct operational requirements for resorts and management strategies so to
minimise issues together with challenges....................................................................................4
Critical evaluation of potential issues and challenges to manage specialist resorts
recommending solutions for risk minimisation...........................................................................5
TASK 2............................................................................................................................................5
Assessment of distinct resort packages and the ways they fulfil overall sales objectives...........5
Critical evaluation of business implications to develop addition to run variety of resort
packages.......................................................................................................................................6
Justification about various resort packages and tactics that are applied for attaining overall
objectives related to sales for profitability maximisation............................................................6
TASK 3............................................................................................................................................7
Market research...........................................................................................................................7
Business Plan...............................................................................................................................9
Critical analysis of the needs of the customers..........................................................................10
Justification of decisions............................................................................................................10
TASK 4..........................................................................................................................................11
Investigation of distinct sustainable approaches, initiatives as well as practices that are
implemented by the resort.........................................................................................................11
Evaluation related to how sustainable approaches, initiatives and practices of resort enhances
support value of brand, image addition to business performance.............................................12
Critical evaluation about the ways sustainable approaches, initiatives together with practices of
resort for achieving success.......................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Resort is said to a place that is used by people for enjoying vacation, relaxation along with
daytime getaway. It either can be individual structure like hotel or could be entire island or any
ship at sea. It is analysed that one of most seen for aspect of resort is that traveller is freed from
their day-to-day errands that are taken care of by facility’s staff (WALKER, 2015). At a resort,
there are ample number of activities presented that includes massages, live entertainment,
cosmetic treatments and so on. The report of resort management is prepared for exploring about
the world of resorts and learn about variants of resorts which exist across the world and emphasis
towards certain management issues which are relevant to manage resorts.
For understanding about managing resorts, selected company is Cleopatra Luxury Resort
which is situated in the city of Egypt. Over the years, the resort has expanded in various fields
including manufacturing to agriculture, mega malls, real estate to hospitality industry (Cleopatra
Luxury Resort, 2021).
The report highlights about distinct features related to common resorts along with
potential issues faced in managing them. It also evaluates various types of resorts and packages
available for customers. An analysis about consumer needs and desires about particular location
is made so to create a resort package as per needs is made in the report. At last, it covers
application of guiding principles to attain sustainable tourism for the resort.
TASK 1
Exploration of distinctkinds of resorts with key features as well as potential issues and challenges
to manage them
Cleopatra Luxury Resort have strengthened its presence in the world of luxury hospitality
through exploring new horizons and attained direct outcomes of hard work, commitment as well
as persistence. The resort hasplayed a vital role in development by always adhering to its core
values and beliefs. Some of different categories of resorts with unique features that are part of
Cleopatra Luxury Resortare explored below:
Ski resorts: A resort type which is developed for the purpose of snowboarding, skiing
together with other winter sports is defined as ski resort. These have marked paths particularly
for skiing that are known as trails, pistes and runs. In case with Cleopatra Luxury Resort, various
facilities including freestyle skiing, ice skating, off-piste skiing snowmobiling and swimming
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