Different Types of Resorts and Their Operational Requirements

Tourist Resort
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
P1: Different types of resorts, key features and potential issues and challenges...................1
P2: Differences in operational requirements, issues management with solutions..................3
P3: Different types of resort packages and fulfilment of overall sales objectives.................4
P4: Market research resort's location and determine the needs of a chosen target market of
Royal Albion Resort-Beach based resort...............................................................................6
P5: Proposal of business plan for a resort package based on market research and findings..7
P6: Investigation of sustainable approaches, practices and initiatives implemented by Royal
Albion Resort..........................................................................................................................9
CONCLUSION................................................................................................................................9
References:.....................................................................................................................................10

INTRODUCTION
Resort management is defined as the management of hotels, spas, casinos, swimming
pools, gardens and many more. It is a part of hospitality industry. Resort is itself a vast area to
cover everything which includes all the entertainment parts. Therefore, there are different
managers handling different departments in a resort, for example, there is a separate manager for
food department, maintenance department and overall manger also which looks overall
operations of the resort (Journal of Tourism Research & Hospitality, 2018). Here the resort
chosen is beach based resort-Royal Albion Resort, it is based in UK. It provides amenities like
Wi-Fi, breakfast, accessible, air-conditioned, pet-friendly, beach access and many more. The
following discussions are based on the study of different types of resorts with their features,
issues, operations, packages they offer, sales objectives and solutions to the challenges. Market
research, needs, sustainable approaches, practices and initiatives in context of Royal Albion
Resort.
MAIN BODY
P1: Different types of resorts, key features and potential issues and challenges
Beach Resorts
Resorts which are based near beaches are generally categorized in beach resorts. Key
features of beach resorts are: resort is itself near a ocean is the biggest feature, people can pursue
various beach activities like paragliding, jet skiing, scuba diving and many more. Beach location
benefits the managers in marketing because it provides the beautiful view, lowering stress of the
customers and many more which can be specified by the manager at the time of marketing. But
issues related to it are, customers mainly expect less prices of food, drinks and tours. They
usually complaints about the crowd on the beach if someone wants privacy. Maintenance of
beach is a must but it is costly though (Ahn and Back, 2018).
Ski Resorts
Resorts which are designed for snowboarding, skiing and other sports usually played in
winters. They are mainly located on hills and mountain areas. Key features of ski resorts are:
most of these resorts are marked with various path ways like pistes, trails and runs. These areas
are generally having more than one chairlifts for the skiers to move rapidly at the hills on top,
these interconnects the different types of trails also. Rope tows are also used in bunny slopes or
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beginner hills. Ski resorts are considered little bit expensive due to it's hills location and
awesome view and people also agrees to pay the same. Issues related to it are: economic risk,
weather problem, competition and high safety measures.
Luxury Resorts
Resorts which are provides almost everything to the vacation-er comes under luxury
resorts as they charge high for every facility they are providing to the customers. Key features
are: they offer various entertainment options and availability of activities like discounts, loyalty
cards, excursion options, wine bottles, spas, sports and many more features which adds the worth
of the luxury resorts, all these features can be cost effective and provide the options for the
managers for marketing strategies of the resort. Issues related to it: often changing luxury trends,
developing and maintenance of brand, dynamic demands of the consumer and maintaining
authenticity (Ahn and Back, 2018).
Economy Resorts
Resorts which are low in cost and can fit to the lowest budget are considered as economy
resorts. They provide basic utilities at less prices and they beneficial for those people who look
for value for money. Key features are: amenities which are provided by these resorts are
common kitchen, wash rooms and many more. Managers targets those people who mainly from
middle class families, they book either for the marriages or parties. Issues related to it: operating
cost are high, insecurity and more competition. Most of the middle class people books hotels
instead of resorts for saving money and rich society prefer luxurious resorts that is why there
sales are low due to these problems (Ahn, Back and Lee, 2019).
Golf Resorts
Resorts which provides services to play a sport of golf with all the associated facilities
like accommodations, balls, meals, cart fees and many more are considered as golf resorts. They
also provide the basic services like entertainment, kids club, offerings and family
accommodations and many more. Key features are: this resort is chosen by a person for the
purpose of mainly to play golf, it provides both the enjoyment like visual and participatory.
Issues related to it are: cost is largely high to bear, dress codes, limited food options,
maintenance of golf ground on a sustainable basis is difficult, low awareness of such sport to
play and there are rare people who prefer golf before other enjoyment options.
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