Expanding Operations of XYZ in Global Markets: A Comparative Study of India, China and Canada

Running Head: BUSINESS 0
Business

BUSINESS 1
Table of Contents
Introduction................................................................................................................................2
Towards Globalisation...............................................................................................................2
The Expansion for Manufacturing.............................................................................................3
Table 1.1.................................................................................................................................3
Extension of Manufacturing.......................................................................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................6

BUSINESS 2
Introduction
As the business of XYZ is successfully established in the markets of United States,
the company can now expand their operations into the global markets with both
manufacturing and selling of clothing and footwear. This report outlines three different
countries where the company can expand their market into best possible manner i.e. India,
China and Canada. After analysing the risks involved in manufacturing and selling of the
products by XYZ in these three countries, it will be identified that in which Country, there are
fewer risks so that XYZ can effectively expand their operations.
Towards Globalisation
For expanding operations globally, XYZ first needs to identify potential risks
involved with entering these markets. Here, the first step that XYZ needs to follow is
ensuring a robust strategy for entering into the international markets. There is also a “strategy
tripod” for overcoming the risks and it includes three areas i.e. resource-based, industry-
based and institution-based views (Gao, Murray, Kotabe & Lu, 2010).
If XYZ wants to do operations overseas, the company needs to address various
challenges. For instance, one of the biggest barriers will be foreigners, as they are also known
to be a drawback for foreign firms because of their non-native status. In addition, XYZ also
needs to analyse the differences between formal and informal institutions and identify the
game of top leading organisation already established in the respective foreign industry. The
company also needs to function with various governing bodies to do business in the foreign
markets as they can acquire the knowledge of necessary rules and regulations. Moreover,
succeeding overseas also depends upon the organisation competiveness to quickly adapt the
culture, beliefs and community of the foreign country and thus merge into the land of foreign
nations. An organisation needs of an adequate practice and knowledge of the foreign land so
that the organisation can survive from the discrimination from both customers and
government (Contractor, Kumar, Kundu & Pedersen, 2010).