Marketing Analysis of Toyota C-HR

1. Product/Service Description
2. Outline Market Analysis I:
Key Market Trends
3. Outline Market Analysis II: Key
Competitors/Positioning
4. Current Customer Attitudes/
Behaviours
5. Main Issues/Opportunities
6. Segmentation/Targetting/
Positioning
7. Marketing Mix I: Product
8. Marketing Mix II: Price
9. Marketing Mix III:
Promotion
10. Marketing Mix IV: Place
11. Conclusions
12. References
Toyoata C-HR

• The Toyota C-HR refers to a subcompact crossover SUV that is produced by Toyota. Here, the production version of C-HR is revealed
at Geneva Motor Show on March 2016. Besides, at U.K., Toyota C-HR is seen to be indicating icon, design, excel and dynamic. In the
U.K, they are Icon, Design, Excel, and Dynamic. Having a beautifully sculpted engaging and responsive hybrid drive, crossover design
and every new Toyota C-HR has offered total harmony under active lines. Keeping the continual stop-start apart, Toyota C-HR has
paved the way for perfect flow in the city at wheel of latest Toyota C-HR (TOYOTA MOTOR CORPORATION GLOBAL WEBSITE, 2018).
1. Product/Service Description

At U.K, there various trends of crossover vehicles are witnessed.
1. Here versatility is found to be meeting reality and winning the
approval of buyers.
2. Cars are sharing lesser stress over environment and city traffic.
3. Next, the Internet of Things is found to spark the rise of
connected cars.
4. Moreover, there are cloud powered automotive industry.
5. There are rise in pricing with various block chain capabilities.
2. Outline Market Analysis I:
Key Market Trends
6. Apart from this, there are rise in pricing with different
block chain capabilities.
7. Besides, there is rise in 3D Printing. This witnessed the
change in the current place of automotive manufacturing.
8. Then there is electric car. This has included the eradication
of automotive effect over the present environment
(Autovillage.co.uk, 2018).
9. Further, there is driverless with autonomous vehicles.
10. Big data is rising the role in automotive industry at
London (Serra Toyota 2018).
Future of Car Industry at London, U.K.
The car buying with turn into an effective online
affair.
Idea of dealer franchises would disappear.
Rise in number of cars would turn into driverless.
Tech companies would be joining automotive
sectors.
Just fewer millennial would be found to buy cars.

Toyota C-HR has needed to face tough competitions from the following “Big Three”
competitors. They are sized by their geography and size along with effective business model.
General Motor Company:
They have been manufacturing cars in around 35 nations. As per 2018 report, they are
ranked at number 10 as per Fortune 500 rankings by total revenue.
Ford Motor Company:
They have owned Brazilian SUV manufacturer troller, 8% stake over Aston Martin at UK
and 49% stake at Jiangling Motors situated in China.
Fiat Chrysler Automobiles:
It is an American subsidiary of the “Fiat Chrysler Automobiles N.V.” Its major divisions
include Morar, automotive parts and various accessories division (Keyestoyota.com 2018).
3. Outline Market Analysis I:
Key Competitors/Positioning
Figure 1: “Chart of complaints per vehicle sold: 2009–11 Toyota vehicle recalls”
(Source: CarBuzz 2018)