Marketing Analysis of Toyota: SWOT, PESTLE, and Porter's Five Forces

Running head: Toyota
Principles of Marketing
Name of brand : Toyota
Prepared By :
Prepared for :
Date :

Toyota
Table of Contents
Introduction......................................................................................................................................1
Macro environmental factors...........................................................................................................1
Pestle analysis Framework...........................................................................................................1
Micro environmental factor.............................................................................................................2
Porter five force models...............................................................................................................2
Competitor analysis.........................................................................................................................3
SWOT ANALYSIS.........................................................................................................................3
References........................................................................................................................................5
Appendices......................................................................................................................................6
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Toyota
Introduction
The report will focus on the marketing concepts by considering the company Toyota. The main
purpose of the paper is to evaluate the factors which are internal and external in reference to
Toyota Company. This report will first discuss the micro environmental factors that will affect
the overall activities of the company. The factors which are related to micro analysis will be
Porter five forces model. Second phase of the report will discuss about the competitors
prevailing in the market. Lastly, the focus will be given on SWOT Analysis that will assist to
evaluate the strength, weakness, opportunities and threats.
Macro environmental factors
Pestle analysis Framework
Political factor
In context to automobile industry it has been analyzed that there are various factors related to
political framework like political stability and also many geopolitical tendencies. There are many
examples which are related with the political factors. A stark impacted the overall performance
of the company which also has poor relations with Japan and China. It is important for the
company to focus on political stability so that growth can be attained. Also the company engaged
in the political battle in Australia 2014. The controversies which took place were concerned with
royal commission policies which are introduced by the Prime Minister Tony Abbot. So, the
company announced that the manufacturing unit in Australia will be ceased in 2017 (Sisson &
Elshennawy, 2015).
Economic factor
In this factor there are economic factors like rate of inflation, currency exchange and also tax
rates that affect the entire revenue of the company. In context to the exchange rate fluctuations
takes place which impact the Toyota revenue. The company operating the income for the fiscal
year 2014 also considered the 900 billion boost just because of the weakening of Japanese yen
against the USD. Also the sales of the company were declined by about 58 percent to 8,206 units
in the 2014 by also considering the entire profits. It is necessary to consider the external factors
as it can help to analyze the inflation rate and it has been seen that inflation rate has been
declined by 0.9 percent in India (Colmorn & Hülsmann, 2014).
Social factors
There are various environmental implications related with driving a vehicle and it is necessary to
address this as it is important in context to the social tendency. Toyota is focusing on
considering this problem by enhancing its emphasis on electric and hybrid cars like Toyota Prius.
The company also faces impact because of various factors like family values and also views
towards automobiles (Debnath, 2015).
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