This paper investigates the marketing experts group in Toyota Company about communication theory. The group plays different roles such as formal and group communication roles. The norms regulate the positive and negative behavior of group members.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Running head: PERSONAL WORKGROUP EVALUATION1 PERSONAL WORKGROUP EVALUATION Name Institutional Affiliations Date
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
PERSONAL WORKGROUP EVALUATION2 Personal Workgroup Evaluation Many organizations use formal communication to interact with clients and among themselves. The connection can take place between workers in their departments or between manager and the employees. In Toyota Company, the marketing expert group is concerned with coordinating and making all the necessary resources representing the business (Kotler & Armstrong, 2010). The group experience communication difficulties such as keeping information for personal productivity reward and hurry to get products to market without proper quality testing. The paper aims at investigating marketing experts group in Toyota Company about communication theory. The group plays different roles such as formal and group communication roles. The precise functions of the group members include clarification of relationship between different ideas and proposals by the coordinator, the opinion seeker request more explanation about the values relevant to the group responsibilities, the recorder records the marketing suggestion tips and record the decision of the group where in case of Toyota market problems the recorder notes product of discussion. The group communication roles involve energizer urging the group to continue with activities and arouse them to advanced quality actions; the summarizer describes the situations of the group in regards to the marketing goals through providing a summary of what has occurred. Also, the harmonizer intercedes the diversities among other members and reconciles disagreements. The roles lie in individual’s abilities and personalities as some people fill more than one position. Establishing marketing experts group in Toyota Company took time as members went through stages to have an active group with a united goal. The initial phase is forming, at this point, members met and introduced themselves (Bonebright, 2010). They shared information
PERSONAL WORKGROUP EVALUATION3 concerning their interests, backgrounds, experiences, and discussed marketing projects using well-organized goals and objectives. The next stage involved storming where members provided their ideas of how things should be done. The norming stage is where all members engaged themselves to work as a team with respect and appreciation for each other's ideas. There established policies guide individuals on how to carry themselves in the organization. In the performing step, many members of the group started playing by widening their market for Toyota products. The team is active, but due to communication problems in the group, the performance is declining. The norms of the marketing expert group include all members performing same tasks, ensure members privacy, the extent of time consumed on the work, practicing respect to other group fellows views, and acceptable level of productivity (Paluck, Ball, Poynton & Sieloff, 2010). The norms regulate the positive and negative behavior of group members. The adverse reaction by the experts involves blocking the ideas of other fellow members, withdrawal from group participation as a result of viewing members’ ideas as not necessary and reduced listening of other members’ contributions. On the other hand, the positive behavior of the experts is offering member support in time of need and proper analysis of task. According to the level of communication competencies, the group actively participate in reaching different people through several means. The marketing experts use both online and physical methods to reach clients. Some members face difficulties in multitasking duties. For example, if a member is absent others find it hard to assist in more than one task because of poor communication. Furthermore, the marketing group is more creative; they have developed an automotive database for marketing Toyota products. The group members came together to design the database which is used is serving customers. The expertise collaborated with the
PERSONAL WORKGROUP EVALUATION4 company and developed a website that enables them to reach most parts of the world (Fileru, 2015). Therefore, Toyota marketing expert group has few challenges in communication. In conclusion, members of the expert group have individual roles to play in their levels of specialization. The group is governed by the rules set by the team to assist in aligning their behaviors.They experience communication challenges such as understanding colleague's problems to assist. Even though they have difficulties but they also work and produce results for the team.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
PERSONAL WORKGROUP EVALUATION5 References Bonebright, D. A. (2010). 40 years of storming: a historical review of Tuckman's model of small groupdevelopment.HumanResourceDevelopmentInternational,13(1),111-120. Accessed athttps://www.tandfonline.com/doi/abs/10.1080/13678861003589099 Fileru, I. F. (2015). Toyota Prius-A Successful Pioneering in Hybrid Vehicle World. Applied Mechanics & Materials. Accessed athttps://www.scientific.net/AMM.809-810.1139 Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education. Accessed at https://www.pearson.com/us/higher-education/product/Kotler-Principles-of-Marketing- 16th-Edition/9780133795028.html Paluck, E. L., Ball, L., Poynton, C., & Sieloff, S. (2010). Social norms marketing aimed at gender-basedviolence:Aliteraturereviewandcriticalassessment.NewYork: International Rescue Committee. Accessed athttp://www.eldis.org/document/A62687