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Toyota Motor CorporationInternational Business
Table of ContentsIntroduction.................................................................................................................................................2Business detail.............................................................................................................................................2Competitiveadvantage.............................................................................................................................2Value...........................................................................................................................................................2Costs............................................................................................................................................................3Feedback from manager..............................................................................................................................3References...................................................................................................................................................4
IntroductionIn this present paper, we will discuss the competitive advantage of Toyota Company. The paperalso discusses the business details, values, costs and feedback from manager. The company is amultinational corporation in japan. It is the thirteenth largest manufacturer according to itsrevenue across the world. The company lies in the automotive industry, and the total employeesof the company are 338,875 worldwide. It is the largest listed company in Japan according to itsmarket capitalization. The company serves various products such as automobiles, commercialvehicles, luxury vehicles, engines and others.Business detailBusiness Name: Toyota Motor CorporationNature of the business: Automobile CompanyManager’s Name: Kyoichi TanadaDate of Consultation: 24/11/2016Competitive advantageToyota production system is the unique competitive advantage of the company which helps todistinct among the competitors within the same industry. The company is using five strategieswhich help to differentiate its products from the competitors. Differentiate and cost leadershipstrategy seeks competitive advantage in a broad range of the market. The company hassuccessfully combined the differentiation and cost leadership strategy which helps to meet the
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