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Competitive Advantage of Toyota Motor Corporation in International Business

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Added on  2019-10-18

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This paper discusses the competitive advantage of Toyota Motor Corporation in International Business. It covers business details, values, costs, and feedback from the manager.
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Toyota Motor CorporationInternational Business
Competitive Advantage of Toyota Motor Corporation in International Business_1
Table of ContentsIntroduction.................................................................................................................................................2Business detail.............................................................................................................................................2Competitiveadvantage.............................................................................................................................2Value...........................................................................................................................................................2Costs............................................................................................................................................................3Feedback from manager..............................................................................................................................3References...................................................................................................................................................4
Competitive Advantage of Toyota Motor Corporation in International Business_2
IntroductionIn this present paper, we will discuss the competitive advantage of Toyota Company. The paper also discusses the business details, values, costs and feedback from manager. The company is a multinational corporation in japan. It is the thirteenth largest manufacturer according to its revenue across the world. The company lies in the automotive industry, and the total employees of the company are 338,875 worldwide. It is the largest listed company in Japan according to its market capitalization. The company serves various products such as automobiles, commercial vehicles, luxury vehicles, engines and others. Business detailBusiness Name: Toyota Motor CorporationNature of the business: Automobile CompanyManager’s Name: Kyoichi TanadaDate of Consultation: 24/11/2016Competitive advantageToyota production system is the unique competitive advantage of the company which helps to distinct among the competitors within the same industry. The company is using five strategies which help to differentiate its products from the competitors. Differentiate and cost leadership strategy seeks competitive advantage in a broad range of the market. The company has successfully combined the differentiation and cost leadership strategy which helps to meet the
Competitive Advantage of Toyota Motor Corporation in International Business_3

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