Toyota's Expansion into Belgium: A Competitive Analysis

Plan
Introduction
This report is based on the business scenario of Toyota which is to coming up in Belgium.
The main issue which is to be covered in this report is the rivalry challenges that can be faced
by the management of Toyota while implementing their business in a new country. Basically,
Toyota is an automobile company in Japan which are going to expand their market in
Belgium.
Background to Business Organisation
Toyota is the world’s fifth-largest company by revenue located in Japan. This organisation is
famous for the manufacturing of luxury cars, motors, and other vehicles. As per a survey,
Toyota manufactures more than 10 million of vehicles per year which is more than its
competitors. In 1934, the Toyota Motor Corporation produces vehicles under five brands.
Background to Business Environment
The background information which is to be included in the business environment of Belgium
is the strong factors that can be used in the operating country.
Time Plan
Activities Starting date Ending date Duration
Introduction to report 1 March 2018 2 March 2018 2 days
Overview and
analysis of the
operating country
3 March 2018 4 March 2018 2 days
Analytical
approaches (PESTLE
Analysis and Porter’s
5 March 2018 7 March 2018 3 days