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Toys and Gender Socialization Assignment PDF

   

Added on  2021-04-17

7 Pages1745 Words212 Views
Sociology
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Running head: TOYS AND GENDER SOCIALIZATIONToys and Gender SocializationName of the studentName of the UniversityAuthor note
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1TOYS AND GENDER SOCIALIZATIONIntroductionToys play a crucial role in the society in defining the roles of gender. Children learndefinite skill sets from the playing. The toys that the children possess determine to a greatextent the role that they would play in the society. The television advertisements, flyers andcatalogues were built on the basis of regressive gender stereotype. This essay elucidates onthe assumptions regarding gender that are imbibed in the toys and the differing sociologicalperspective on this issue.Description of the toy storeThe theme and the flyers of the toy store revealed a separate identity for the girls andthe boys. I saw that the theme of the girl’s section was related to dolls and kitchen that servesas a symbol of their functional role within the society. The theme and toys of the boys wasmore innovative and it reflected the professional role that they would take up at the later stageof life.Analysis of the toysI found out in the toy store that the modern method of marketing does not rely onexplicit sexism but more on gender cues like that of colour and gender roles. Beautifulprincess or the action hero was symptomatic of the notions regarding gender in the society.Dr. Mick Cunningham has stated that normative behaviours which the children observe canhave an influence on the manner in which the children grow up (Mullins, pp 34) Normativegender roles are reinforced on an individual with the help of stores, advertisements,catalogues and flyers that sell a particular idea to the people.Gender Role is indicative of the concept that society has regarding the men andwomen and it defines how they should behave in the social structure. These roles are on the
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2TOYS AND GENDER SOCIALIZATIONbasis of the standard that is set by the society. I have understood that within the Canadianculture, masculine role is associated with that of strength along with aggression. Femininerole on the other hand is related with that of passivity and subordination. It is expected thatthe girls will play with the miniature sized utensils and will in due course of time evolve tobecome “perfect home-makers” (Harris and Shaun, pp 90). I found out that the toys that arerelegated to the male gender are that of machines, cars and electronic equipment that suggeststheir future roles in the social structure. It is assumed that playing with these kinds of toyswill help in preparing them for the future vocation. According to Goffman, the social rolesare imbibed within people and when the right time comes people strat using them in front ofthe society (Gerstel and Dan, pp 78).Figure: Categories of Girls and Boys ToysSource: Taken by the authorSociological Perspectives pertaining to gender issues
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