Media Plan, Fact Sheet and Media Guide for Track Cycling Championship in Netherlands

This article provides a media plan, fact sheet and media guide for the Track Cycling Championship in Netherlands. It includes media objectives, opportunities, key contacts, schedule of implementation, and details of the last year. The article also provides a brief written justification for each section.

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Table of Contents
1. Media Plan.............................................................................................................................3
a) Provision of the Media Plan..............................................................................................3
Media Objectives................................................................................................................3
Media Opportunities...........................................................................................................5
b) Brief Written Justification..................................................................................................9
2. Fact Sheet.............................................................................................................................10
a) Provision of the fact sheet................................................................................................10
3. Media Guide.........................................................................................................................12
a) Provision of the media Guide...........................................................................................12
i) Key contact Information................................................................................................12
iii) Details of the last year.................................................................................................13
v) Quotes from the event manager....................................................................................15
vi) Other interest features.................................................................................................15
b) Brief Written Justification................................................................................................16
4. Media Release......................................................................................................................16
a) Provision of the Media Release........................................................................................16
b) Brief Written Justification................................................................................................17
5. Media Advisory....................................................................................................................17
a) Provision of Written Media Advisory..............................................................................17
b) Brief Written Justification................................................................................................18

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References and Bibliography...................................................................................................19

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1. Media Plan
a) Provision of the Media Plan
Media Objectives
The two primary objectives for media management for the Australian Team in the
World Track Cycling Championships, Netherlands are as follows:
 Increasing the periphery of social attendees and target accurate fan base
Objectives Criteria
Specific This objective is specifically faceted
towards increasing the followership towards
cycling as an emerging sports category in
Australia.
Measurable Influenced from the opinion of Newman
(2017), it can be opined that this is
measurable through the available media
feedback regarding the TRP ratings attained
on featuring the sports event in Australia
and also globally over online and on air
platforms.
Attainable This is easily attainable as sports is an
integrated and yet emerging part of the
Australian culture. Again, cycling is a
vibrant part of lives of most Australians. As
an outcome, with right publicity of the
cycling sports events, and influenced by the

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opinion of Ngai et al. (2015), Australians
can be expected to readily stand up to
support the national Cycling team as they
support the Soccer or Rugby team.
Relevant This objective is highly relevant as ensuring
media coverage and viewership are essential
success criteria against increment of the
popularity of track cycling as a nationwide
sports in Australia.
Time Bound The projected time period for achieving this
target is 18 months.
Table 1: SMART table for assessment of the first objective set for media management
(Source: Developed by the Researcher)
 Framing engagement strategies for the popularisation of the sport in Australia
Objective Criteria
Specific This target is specifically faceted towards
ensuring the fact that the track cycling
events gets equal attention of the media and
equally illustrated coverage as the other
sports like Rugby, cricket or Cricket gets in
Australian national network.
Measurable In order to measure the outcomes of this
objectives, a steady observation of the

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media trends of covering he events of track
cycling have to be done. Influenced from
the views of Fox et al. (2015), it can be
opined that the measurement would also be
depending on the increment of the number
of frontline Sports media channels like
Channel 9 featuring cycling events.
Attainable This is easily attainable as track cycling
have a high international craze as a frontline
sports events and is endorsed by many
frontline global brands. Hence, media
channels can gain high sponsorship value by
featuring the track cycling events
Relevant This objective is highly relevant as the track
cycling is not given much priority by the
Australian Sports media and cycling
contests held other than in the Olympics or
events of similar grandeur are not usually
portrayed over the air.
Time Bound The specific time required for the fulfilment
of this objective is 10 months
Media Opportunities
Media Media Opportunities Timeline
Media Outlet 1 Media Media Media Outlet

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Opportunities Outlet 2 Outlet 3 4
Media
Opportunity
1: Emergence
of more new
sports
Broadcast
channels
The main
media outlets
that can be
targeted in this
regard are the 4
four major
television
networks that
delver service
to the most
populated cities
of Australia
The second
media outlet
in this
context
would be
the Pay TV.
Foxtel, Inc.
would be
liable to
make the
media
coverage of
the event.
They can
buy
broadcast
rights from
Channel 9
or any other
channel that
would make
the primary
coverage.
7mate or
ishopTV
can be the
third media
outlet in
this
context.
This
channel
would be
responsible
for
spreading
awareness
about the
upcoming
event.
Under the
clearinghouse
network, the
government
of Australia
can license
the foundation
of a new and
exclusive
local media
network for
covering the
activities at
the Track
Cycling
Championship
in Australia.
4 to 5
months at
the most
Media YouTube live hayU or GWN7’s MySpace or 1 month

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Opportunity
2: Online
YouTube
Streaming
media
streaming is a
recently
trending and
emerging media
of event
coverage.
People who are
travelling or
staying out of
cities can
stream the 2018
World Track
Cycling
Championships
, Netherlands
directly from
You-Tube
AMAZON
Prime can
also be
asked to
cover the
live Track
cycling
event in
Netherlands.
online
portal can
also be
used for
providing
live
streaming
services.
The Internet
Archive are
also active
channels in
Australia that
the Sports
Development
Authority of
Australia can
use for
steaming the
event, live.
Media
Opportunity
3: Other
online
streaming
applications
The two most
important
media outlets in
this context are
Stan application
and ABC iview.
The Sports
Shared
network
channel
Imparja can
also buy
online
distribution
FreeTV
can be
another
channel
that about
70 to 80%
of the
The Open
Video Project
in Australia
can also be
used for the
promotion of
the event in
40 to 50
days

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Authority of
Australia can
also set up a
unique live
tracking VPN
network for this
event. This
would incur a
nominal cost of
AUD $7000.
However, this
channel would
be tariff free
and hence
easily used for
further
broadcasting of
the event.
rights.
About 25%
of the
Australians
enjoy
services of
Imparja.
Australians
have
access to.
Australia.
Media
Opportunity
4: Sports
Magazines
(highly
popular in
Australia)
The Inside
Sports
Magazine
covers minimal
track cycling
events. Other
than that there
The Pop
Magazine
can be
another
print media
channel for
the
The New
Idea
magazine
also have
exclusive
sports
column
MetaCafe
can also
publish an
online
magazine for
sharing news
about the
3 months

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are exclusive
magazines for
individual
sports.
Similarly, a
popular
publishing
house can be
given the
responsibility
to cover this
sports event
and make
exclusive print
media releases.
promotion
of the event.
that can be
used for
posting
clicks and
publishing
essential
acts and
trivia about
track
cycling and
hence
endorse the
national
Cycling
team of
Australia.
Track Cycling
event in
Netherlands.
b) Brief Written Justification
A proper and justified media plan is highly required for the promotion of the Track
Cycling event at Netherlands. This is because, in Australia the spectators give priority to
soccer, rugby and cricket as their frontline sports. On the Contrary, sports like Cycling are not
given priority by the spectators (Torkzaban et al., 2015). As an outcome, the media also
makes very less coverage of such events. So far as the current scenario is concerned,
Australia as a team is making considerable progress in track and field events including
cycling. However, as Sastry, Singh and Trivedi (2018), opines, popular fan base is required to

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be created for sustained popularity of the sport in the country. In this context, there have been
emergence of multiple channels of media broadcasting in recent times. This plan advocated
feasible ways in which all these channels can be put to use for the promotion and coverage of
the event so that maximum fan support for the game as well as the event can be gathered.
2. Fact Sheet
a) Provision of the fact sheet
1. Key Action: Conference with the Media managers of the selected broadcasting
and publishing houses chosen through bid conducted by the Sports
Development Authority of Australia.
2. Project
coordinator
The Chairperson, CSO, Corporate Relations Manager, Project
Manager and Sorts Development Secretariat Chairperson of
Australian federation
3. Contact person
name:
The Project Manager and the CRM of the project
4. Contact person
phone:
xxxxxxx099
5. Contact person
email:
[e-mail]
6. The partners for this project include the Media head of the event
management Committee of the track cycling championship in
Netherlands. Along with that the event sponsors’ CRM team as
well as the Sports Development Authority secretariat for Australia

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Project's
Partners
and the Title Sponsors of the Track cycling team of Australia are
the sponsors of the project.
7. Project's
website:
8. Benefits: This conference would look after the distribution of the
broadcasting rights among the event partners and the media
houses. The main aim is the gain maximum viewership across the
country. Demographic and age based customer segmentation
would be possible as an outcome of this proposed plan. Again, this
is a shirt term project implementation. As an outcome, the sound
management of the project would be crucial for the success of the
media coverage of the event.
9. Keywords: Track cycling 2018, championship 2018,
10
.
Duration: February, 2018 to November 2018
11
.
Budget: AUD $12,000
12
.
Contract
number:
xxxxxxxxx5

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b) Brief Written Justification
Essential truths and significance of the project is revealed through the fact sheet (Nep
et al., 2018). Preparation of the fact sheet is easier and more over this fact sheet is essential
for the understanding of the overall expanse and expenses of the project. This fact sheet is
essential for understanding the way the project would be executed and also includes the
necessary details of all necessary stakeholders of the project. The people and the concerned
authorities who have maximum resemblance to the project are also understated in the project.
Moreover, influenced by the ideas of INSIGHTS and BONE (2014), the keywords that the
people can use for accessing the events related to the project is understated also. This would
help the people to get access to the various media links that can help the people to get access
to the various promotional content, online.
3. Media Guide
a) Provision of the media Guide
i) Key contact Information
The primary contact person are the event management head of the Sports
Development Authority in Australia and the lead Event manager of the Australian National
Team for the event. The event coverage rights should be provided to three or four primary
media broadcast groups. Their representatives who would be liable for the coverage of the
exclusive bytes from the layers and other essential members are also Key people who should
be contacted for primary details and memo of the event ad how it is to be managed.
ii) Schedule of Implementation

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In the first month the broadcasting rights have been distributed to the leading broadcast
groups and the online channels and other channels would be buying the franchise for the
broadcast rights.
The next months would involve contract making with the title and the subordinate sponsors
and discussion of the promotional plan for the event. In the next month, the broadcasters
would form a group of executives who would be liable for deciding the team of sponsors and
media journalists who would visit and cover the event.
In the next month the promotional budget would be decided and the spot coverage plans
would be affixed. Again, in the following month, the casting permission from the central as
well as the district governments of the Dutch Government would be collected. This would be
followed by dedication of the rest of time for making rest of the preparations for the media
coverage.
iii) Details of the last year
The media plans for coverage of the international cycling events in the previous years
were different from that of this year. Previously, no online coverage of the track cycling
events were officially done. This year, minimum of 5 agencies would be engaged in online
coverage of the live events. Last year only Channel 9 had covered cycling events and hosted
the live sport on their alternative event. The event branding had been negligible. Compared to
the previous years, in this year, the investment budget would be 3 times higher.
iv) Mini Bios

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Figure 1: Mission, Vision and strategies of the Australian Track Cycling team
(Source: Dong et al. 2016)

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Figure 2: Performance Trajectory 8 Years to Podium
(Source: Nielsen & Schrøder, 2014)
v) Quotes from the event manager
The event manager wants the sports lovers of Australia to support the players who
have confirmed their place already in the 2019 track cycling championship. The Team also
made a prestigious ending to the UCI Road World Championship. Hence the media manager
expects that with greater support, this time the nation can expect a great performance from
the team.
vi) Other interest features
This year, if the project mapping goes on in the right track, the Australians can see the
event over all the three frontline sports channels. Other than that the event would be available
live on You-Tube and the other mentioned online streaming media sites. The Australians can
view the event in their local channels also. This year, the Australian team have a new sponsor

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and repeated spectacular performance by the Australian team in track cycling events would
give them a new arsenal for the 2018 event in Netherlands.
b) Brief Written Justification
As proposed by Hanaysha (2016), the media guide is very essential for the audience
to understand what the cycling team has achieved so far and the future prospects of the
Australian national team have been discussed also. The ways in which the media team is
planning to portray the event is described herein.
4. Media Release
a) Provision of the Media Release
Date:
Subject: Media release for the 2018 Track Cycling Championship, Netherlands
With leading position in the UCI event and having already qualified for the 2019
global championship, the Australian team is expected to lift the cup in Netherlands. The
Australian team have been putting up a memorable performance in track cycling and this is
high time that as fans we show them extended support and boost them for a better
performance. That is why, this year, the Sports Development Authority of Australia have
decided that broader media coverage would be arranged for the Australian national team in
Netherlands. Five mainstream media houses, 5 print media houses and 3 online media houses
are making a direct telecast of the event from Netherlands.
The Olympics committee of Australia have claimed that this year it is the mightiest cycling
side which would probably be able to break the domination of USA, Canada and France in
cycling. In xxxxxx, xxxxxx and xxxxx channels, the event would be broadcasted live and as
an outcome, the maximum majority of Australian would be able to follow the event live.

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Along with that, the Australians would be able to enjoy exclusive interviews and trivia from
the drill sessions of the team. It is expected that Australians would support the team to victory
this time.
Media Manager (Australian Team)
Track Cycling Championship, 2018, Netherlands
b) Brief Written Justification
The exhibition of the media release would help in the development of the brand image
of the Australian national team for the Track Cycling team and attract the attention of the
viewers. Besides, as per Stewart et al. (2018), it is also very important to make the audience
understand the fact that the Sports Development council of Australia and the Olympics
committee of the country is looking forward for developing cycling as a mainstream sport in
the country.
5. Media Advisory
a) Provision of Written Media Advisory
In order to support the Australian National cycling team, and celebrate the recent
success of the players, the spectators are requested to support the team to the fullest and
maximum viewership is expected of the Australians.
WHO: The Australian National Team
WHAT: The track cycling Championship, 2018, Netherlands
WHEN: 2018
WHERE: Netherlands

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The goal to make a grand coverage of the event in order to increase the craze of track cycling.
For further information visit the official website of Australian track cycling team, visit
[e-mail] and https://www.australiancyclingteam.com/ and learn more
about the event
b) Brief Written Justification
The main purpose of this media advisory is to promote the sport of track cycling in
Australia. This is to invite the Australians formally to the event so that the media coverage
can be transformed in to a greatest hit event. This is a one stop announcement for the
journalist and not actually the public (Sigala & Chalkiti, 2015). This media advisory alerts the
press bodies regarding the scope in which the Australian media is planning to cover the event.

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