Business Event Management for Trade Show of Fashion Industry

Business Event Management
Trade Show of Fashion
Industry

1. Overview
• The Melbourne city has organized the international trade show for fashion industry
• The purpose of the trade show was to lead generation and promote the new fashion
culture in country .
• The trade show has helped to promote the products of different culture that support
the business of local and international organizations.

1. (a) Objectives
Following were the key objectives of the business event:
• New products and services launch
• Lead generation
• Building brand awareness (Van der Wagen, and White, 2018)
• Retaining current customers
• Entering into new market

2. (a) Perspective of the event
There were different perspective consider for evaluating the success of the event. Following are the
major perspectives for evaluating the success of the fashion trade show in Melbourne:
• Fair rules
• Space for showcasing the products and services
• Light and sound (Müller, 2015)
• Booth furniture
• Product placement
• Promotion tool of brands (Like banners and hoardings as well as theme music of brands)