Marketing Planning Process for Trader Joe's

Running head: MARKETING PLANNING PROCESS
MARKETING PLANNING PROCESS
Name of the Student
Name of the University
Author Note

1MARKETING PLANNING PROCESS
Executive Summary:
The purpose of this paper is to understand the business strategy of Trader Joe’s and
suggesting strategies in sync with their mission and vision statement. The paper presents and
overview of the company by mentioning its position in the market. In this paper, the vision
and mission statement of Trader Joe’s is highlighted. It also mentions the objectives for the
future growth of the companies followed with the implementing strategies. The paper is
concluded by mentioning few marketing tactics for the plan of action.

2MARKETING PLANNING PROCESS
Table of Contents
Introduction:...............................................................................................................................3
Discussion:.................................................................................................................................3
About the company-...............................................................................................................3
Mission statement for Trader Joe’s-.......................................................................................3
Vision statement for Trader Joe’s-.........................................................................................4
SMART objectives for Trader Joe’s-.....................................................................................4
Strategies for Trader Joe’s-....................................................................................................6
Marketing tactics-...................................................................................................................6
Conclusion:................................................................................................................................7