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Digital Business Introduction

   

Added on  2020-10-22

11 Pages3110 Words399 Views
DIGITALBUSINESS

Table of ContentsINTRODUCTION...........................................................................................................................1Digital business versus traditional business ..........................................................................1Digital business models..........................................................................................................2MAIN BODY...................................................................................................................................3Digital business activities.......................................................................................................3Mode of Operation.................................................................................................................3Digital Business Environment................................................................................................4Market Place...........................................................................................................................4Market growth........................................................................................................................5Market Segmentation..............................................................................................................5Key growth factors or digital business...................................................................................6External forces impact on business operations.......................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9

INTRODUCTIONA digital business is one that uses technology that have changed everything. It is thecreation of new business which is designing by blurring the digital and physical worlds. Itpromises to use in an unprecedented convergence of people, business and things that disruptsexisting business models even those born of the internet and e-business eras. In digital businessuse new technology for create new value in business models, customer experiences and internalcapabilities to support of their core operations (Baggio and Del Chiappa, 2014). In the report fordigital business selected company B2W, which is an online retail company in Latin America.The merger between Americans.com and Submarino.com, reflect on Lojas Americanas tocontrolling shareholders about to 60% of the new company while 40% is a free float. At the timeof merger company has started 50% of the online sales industry in Brazil and expand their planwith the help of different distribution channels and the aim of the company to compete withlarger companies in traditional retail. There are no of employees about to 7000 in the company.The company Located at Latin America and headquarter in Rio de Janeiro, Brazil. The websiteof the company www.b2winc.com. In Brazil company operates their business throughSubmarino.com, Americanas.com, Shoptime and Soubarato. It makes digital business becausethe company leader in e-commerce and sales their products through different digital channelsand 40 categories in products and services, these all are provided through telesales, catalogues,TV and kiosks. It also provide different offers to their customers like internet tickets salesthrough Ingresso.com, an online travel agency, B2W also provides through Submarino financeand digital finance. Digital business versus traditional business Traditional Business – It is a local store which provides their products and services totheir local customers as per requirements. It is a set up where customer will have to visit on thesite store as physically way to purchase their products according to choice. The framework of thebusiness design according to budget and their infrastructure cost is very high. Digital Business – In this business use new technology and apply in effective manner forcreate value in business models, customer experience and the internal capabilities. These valuesare supported by their core operations. 1

Similarities between traditional and digital business In traditional as well as digital business provide facility to customer for select productsaccording to their choice. After selection they can return products if there is coming any issue(Leischnig, Wölfl and Ivens, 2016) . Differences between traditional and digital business Traditional Business Digital Business In the traditional business people can go forpurchase things that was consume much moretime. It can save time and money in fast life so that'swhy e-commerce businesses are all timefavourites of the people. Digital business modelsStrength – The strength of a B2W that being the leading online retailer which can drivesits strength from a three pronged strategic thrust on the basis of cost leadership anddifferentiation. There are mentioned strengths of the company - LeveragingCost leadership Brand Recognition in new segments Weakness – In this section that problems which can stop to present optimal level andneed to improve regarding to competitive advantage. In the context of B2W can mention aboutthe weakness of company that has to reduced by them. These are - High liability Supply ChainInvested into customer oriented servicesOpportunities – There are mentioned favourable external factors which can help toorganisation to control activities in competitive advantage. The company B2W can gain manyadvantage in due to get opportunities. Investing into R&D to thwart industry disruption.Reduce costs with credit card management fess Encourage customer loyaltyThreat – There are refers to factors that have the potential to harm an organization andthere is including threat related to product due to rising costs. 2

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