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Traditional Marketing Vs Digital Marketing Doc

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Added on  2020-12-29

Traditional Marketing Vs Digital Marketing Doc

   Added on 2020-12-29

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DIGITAL MARKETING
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Table of ContentsINTRODUCTION.....................................................................................................................................3MAIN BODY.............................................................................................................................................31. Difference between traditional marketing and digital marketing and its importance to boo.com........32. Website Optimization techniques utilized by Boo.com to improve performance of website...............53. how Boo.com could have used Search Engine Optimisation (SEO), Social Media (SMM) and Content Marketing....................................................................................................................................................74. How Pay-Per-Click advertising (PPC) and Online advertising increase brand awareness and website visibility amongst competitors.................................................................................................................85. How Boo.com incorporates Email Marketing into its digital marketing strategy to attract and retain customers.................................................................................................................................................96. ways by which the firm will make use of ongoing analysis and management of digital marketing methods discussed.................................................................................................................................10CONCLUSION........................................................................................................................................11REFERENCES........................................................................................................................................12
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INTRODUCTIONDigital marketing is defined as a method of marketing through which customers are provided with details of their products and services using technological tools for promotion of their products and services. This study is based on Boo.com which is involved in a retail businessand producing products and services such as clothing, cosmetics etc. this organization is selling its products and services through their online website and attracting customers from around the globe. This assignment will include the difference between digital marketing and traditional marketing and importance of digital marketing to Boo.com. Furthermore, it will include website optimization techniques utilized by Boo.com. This study will also include about social media, content marketing and search engine optimization for retaining their customers. Moreover, it willprovide understanding of pay- per – click advertising and online display to increase brand image and website visibility among its competitors. Also, it will explain about Email marketing incorporated as digital marketing strategies to attract and retain customers. Also, it will provide analysis for management of digital marketing methods.MAIN BODY1. Difference between traditional marketing and digital marketing and its importance to boo.com BASISTRADITIONALMARKETINGDIGITAL MARKETINGDefinitionTraditional marketingtechniques refers to the wayswhich are used by companyfor years and include use oftraditionalmethods.Traditional methods are usedwhich does not include use oftechnology for promoting theDigital marketing is asmethod which are used byorganization to attract morecustomers through the use ofdigital technologies forpromotion and advertising ofthe products and services ofcompany.
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product and services of theorganization.Promotion methodsTraditional method uses printadvertisement, billboards,pamphlets, TV, newspaperetc.Digital marketing includesinternet marketing, emailmarketing, search enginemarketing, content marketingetc. these tools are used topromote the products andservices of the enterprise toattract and retain customers.CostTraditional marketinginvolves lot of cost foradvertisement in newspapers,magazines etc(Royle andLaing, 2014).Digital marketing tools suchas social media etc. involveslow cost as compared totraditional marketing.Effective marketingTraditional method ofmarketing is not effective forpromotion of products andservices of organization as itdoes not provide surety ofhow many people watchedtheir advertisement innewspaper and magazines.Digital marketing method is amost effective tool forpromotion of product andservices as it involves use ofdigital technologies which arenormally used by everyperson.Brand developmentTraditional method ofmarketing does not providesupport to organization indevelopment of the brand byusing marketing tools whichare not used by many people.Digital marketing tools assistin developing the brandimage by promoting theproducts and services usingsocial media websites whichare used by wide range ofcustomers provide advantageto company in increasingtheir customers base bydeveloping their brandsimage over the internet.PublicityTraditional marketing doesnot provide quicker publicityof the products and servicesof the organization because ofthe use of traditional tools forpromotion of the productsand services.Digital marketing methodsassist in quicker publicity ofthe products and services ofthe company by usingtechnologies which are fasterway for promoting theproducts and services tocustomers(Ryan, 2016).Importance of digital marketing for boo.com
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