Traditional Marketing vs Digital Marketing (pdf)

Added on - 22 Nov 2020

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Digital marketing
Table of ContentsINTRODUCTION...........................................................................................................................11. Differences between traditional and digital marketing......................................................12. Customer touch points and the omni-channel customer journey.......................................23. The role of data and analytics in digital marketing............................................................3CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
INTRODUCTIONDigital marketing refers to the marketing of goods or services that organisations do byusing digital based technologies. The main tool of digital technology marketing is internet, butthere are other techniques also such as; display advertising, mobiles, & other means of digital.Further, it has changed the way marketers use digital marketing development as it was in 1999'sand 2000's. Also, there are numerous ways through which companies can use digital marketingto have benefits in the marketplace. Whereas traditional marketing refers to any form ofpublicity, or campaign that has been used by brands for years and this method has provensuccess rate. Therefore, the report will cover difference between traditional & digital marketing.Apart from this it will demonstrate customer touch points & customer journey. Lastly, it willrepresent the role of data & analysis in digital marketing.1. Differences between traditional and digital marketing.It has been discovered that digital marketing channels include internet, mobile phonesand other digital technologies and are considered much more than just social media. It alsoincludes blogging, videos, email marketing and maintaining it through strategies such as accountbased marketing & consumer relationship management. However, people take digital as just achannel, but only marketers know that it is unique tool of interacting with current customers.Further, are the benefits of digital marketing:Through this, organisations can target customers on the basis of various segmentationtactics such as demographics, geographic, etc (Srinivasan, Rutz and Pauwels, 2016).By using internet digital technologies, marketers can provide a choice to customers to optfor and they can choose what they wish to buy.Whereas traditional marketing refers any type of promotional method, that make uses of TVchannels, radio, printing based advertisements and outdoor publicity such as billboards,exhibition, etc. Moreover, it has been determined that this form of media is not considered strongenough to achieve the goal. Also, marketers using traditional method, does not allow them knowthat whether they have achieved their goal or not, as tracking is not well defined (Tiago andVeríssimo, 2014).Below are the benefits of traditional marketing :1
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