Traditional Newspaper Versus Online Newspaper | Report

Running head: TRADITIONAL NEWSPAPER VERSU ONLINE NEWSPAPER
TRADITIONAL NEWSPAPER VERSU ONLINE NEWSPAPER
Name of the Student
Name of the university
Author note

1TRADITIONAL NEWSPAPER VERSU ONLINE NEWSPAPER
Table of Contents
Background................................................................................................................................2
Methodology..............................................................................................................................2
Findings......................................................................................................................................4
Survey analysis.......................................................................................................................4
Interview..............................................................................................................................13
Discussion................................................................................................................................14
Recommendations....................................................................................................................15
Conclusion................................................................................................................................15
References................................................................................................................................16
Appendix..................................................................................................................................17

2TRADITIONAL NEWSPAPER VERSU ONLINE NEWSPAPER
Background
Contemporary studies related to journalism and new media reveal that news audience
is gradually shifting their interest towards online newspapers. The difference between the
nature of traditional and online newspaper may be the main reason of this shift in interest.
There is no doubt in it that journalism has been impacted by the new technologies of digital
media (Westlund & Färdigh 2015). The shift in the interest has been a topic of research and
there are many studies focusing on the modification in the newsroom structures; shift in the
roles of journalists and the way in which the newsrooms and news audiences are getting
engaged. The emergence of Internet can be attributed to the change in the journalism
practices as many of the newsrooms have taken help of the Internet to come up with online
news platforms (Newman, Levy & Nielsen 2015). Just creating online news platforms would
have been of no use if the audience preferences have not changed. The main concern is
whether in days to come traditional newspaper will no more be available or will there be a
convergence of both the forms of newspaper (Wolf & Schnauber 2015). In this paper, the
main topic of discussion is the future of traditional newspaper. The gradual shift in the
preference of newspapers will be analyzed and the perception of people about traditional and
online newspapers known through the help of survey and interview.
Methodology
In this research, qualitative data collection method will be used for drawing
conclusions. Qualitative research has been chosen in this case the changing human behavior
towards newspaper is to be found out. Qualitative research methods deal with feelings and
are based on non-quantifiable parameters (Brinkmann & Kvale 2015). This methodology
helps the researcher to get an in-depth knowledge of the topic. The main methods that are
made use of in qualitative research are interviews, survey questionnaires consisting of open-

3TRADITIONAL NEWSPAPER VERSU ONLINE NEWSPAPER
ended questions and many such things. These types of research involve purposeful sampling
and require analyzing informations available from secondary source and data collected from
surveys in depth. Qualitative research is made use of to conduct behavioral as well as social
studies because it is a fact that human interactions are very complicated in nature. Some of
the characteristics of qualitative research are subjectivity, smaller size of sample and non-
random sampling (Leung 2015). The changes in the preference of people related to online
and traditional newspaper can be considered as social phenomena and thus in this case
qualitative research can be made use of as it will help in deeply probing as well as obtaining
rich description of the required information. This type of research helps in explaining “how”
and “why” a specific phenomenon or behavior operates considering a context (King,
Horrocks & Brooks 2018). The research is being conducted to find out the choices of people
related to online and traditional newspaper thus qualitative research is most appropriate for
this. This research helps in capturing the changing attitude within a specific target group that
include consumers of product and services or preferences and attitudes of the masses. This
research approach will help in providing a flexible approach and is effective in providing
certain explanations that numbers will never be able to do.
In this research, interview will be conducted and four people will be interviewed to
known their preference. The study will also be supported by a survey that will have 10
respondents to understand what their perceptions are on the research topic. The advantages of
both the methods chosen above are given below:
1. Interview- The interview is a face-to-face way of obtaining responses and thus yields better
responses (Brinkmann & Kvale 2015). The questions can help judge the non-verbal behavior
of respondents thus provide accurate results. The questions are topic relevant and thus will
help in drawing conclusions. The number of persons in this interview is less and thus they
can be questioned taking time and their views understood.

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2. Survey- There are various advantages of surveys such as high representatives, less cost,
convenience, good statistical significance and yields precise results. The number of
respondents in a survey makes this a better way to come to conclusions. The convenience in
the conducting surveys is that these can be sent via emails can administered through the help
of Internet (Noble & Smith 2015). At present, the surveys conducted online have become the
most popular way to know about the conceptions of the participants on the research topic.
Surveys are considered effective as they eliminate bias attitude of the researchers. In this the
survey questions are well formed and consider age groups as well so that the direction of
social change can be understood in this context. The survey questions are topic relevant and
short and simple that respondents will be happy to answer.
Findings
Survey analysis
Question 1: Specify your gender
Options Responses Percentage Number of
respondents
Male 6 60 % 10
Female 4 40 % 10

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Figure 1: Specify your gender
Analysis: From the 10 respondents, 6 of them were male and 4 of them female.
Question 2: What is your age?
Options Responses Percentage Number of
respondents
15-20 years 2 20 % 10
20-25 years 1 10 % 10
25-30 years 3 30 % 10
30-35 years 3 30 % 10
35 and above 1 30 % 10
Figure 2: What is your age?
Analysis: The participants of the survey belonged to varied age group. 2 of them were in the
age group 15-20 years, 1 in the age group of 20-25 years, 3 in the age group of 25-30 years, 3
in the age group of 30-35 years and 1 was above 35 years of age.
Question 3: What is your occupation?