Transmedia storytelling is a way of depicting a story with the help of various platforms
empowered by the contemporary digital technology. The experts of contemporary era
consider transmedia story telling an innovative concept of telling a story. Transmedia
storytelling was first introduced by Henry Jenkins. Henry Jenkins, is a media scholar of
United States. Henry Jenkins was a professor of journalism, cinematic arts as well as
communication studies. In his seminal book named ‘Convergence Culture’ Henry Jenkins
talked about transmedia storytelling. Many confuse transmedia storytelling with
traditional cross-platform media, as well as media franchise. Transmedia is completely
different than media franchise. More specifically, media franchise refers to diverse
derivative work represent through a conglomeration of media like literature through print
media, and electronic media like television shows offered to the audience. However, the
literary work offered to the target audience through print media, is, in this case, both the
contents represented through electronic as well as print media do not have any connection
with each other. Why Millennial parents ?Lexus cars are affordable to the aristocrat
affluent youngsters, especially the millennial parents who love of luxury living. The
young parents consider that vehicle enhances their personality. As they are always open
to innovative ideas and prefer luxurious as well as active lifestyle. Millennial are fond of
innovative features provided by the Lexus. Moreover, they prefer to have stylish vehicles,
as they will set a standard for them. The target audience or customers whom Lexus
targets are millennial parents. Key features of Lexus loved by the millennial parents are,
Attractive looks of the Lexus, sports cars and SUVs
Luxury and comfort, Increased mileage due to unprecedented 39-MPG combined
estimate, Bold triple beam LED headlamps along with tail lamps with aero dynamic

+13062052269

info@desklib.com

Assignment On Transmedia Storytelling

Contribute Materials

Related Documents

Transmedia Analysis Of The Harry Potter Series