Transport and Tourism

Running Head: TARNSPORT AND TOURISM
Transport and Tourism
Name of the Student
Name of the University
Author Note

1TRANSPORT AND TOURISM
Executive summary
The aim of the report is to work on an innovative service –type product or experience which
will be utilized by the visitors of a destination in Australia and fulfil the needs of the people.
Every year, millions of tourists come to visit the city but they face difficulty with the public
transport network of Melbourne. Since the travel time is a vital part of the public transport,
public always demand seamless connections between the destinations. Melbourne lacks the
frequency of transport, the trams and buses suffer from traffic delays, transport follow slow,
indirect and confusing routes and mass transit needs to be extended. The report proposes a
starting metro line from Melbourne airport to Melbourne city (the southern- cross station).
The report also demonstrates every aspect of the proposal with the target market analysis, the
existing modes of transport, the financial estimates and the implementation plan along with
the service details.

2TRANSPORT AND TOURISM
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
A brief description of the proposed service...........................................................................3
Justification of the idea of the service....................................................................................4
Evaluation of the existing links with other modes of transport.............................................6
The target market analysis.....................................................................................................6
Financial estimates of the service..........................................................................................8
An implementation plan.......................................................................................................10
Conclusion................................................................................................................................11

3TRANSPORT AND TOURISM
Introduction
The service innovation is often contrasted with the “technological innovation”.
However, this service innovation is closely related to the service design and the new service
development. There are different innovations in the service products, the service processes or
in the service firms. In this report, an innovative service –type product or experience will be
utilized by the visitors of a destination in Australia which will fulfil the needs of the people.
In Australia, Melbourne is considered to be the most populous city and famous for the
attractive places. Every year, millions of tourists come to visit the city but they face difficulty
with the public transport network of Melbourne. Since the travel time is a vital part of the
public transport, public always demand seamless connections between the destinations.
Melbourne lacks the frequency of transport, the trams and buses suffer from traffic delays,
transport follow slow, indirect and confusing routes and mass transit needs to be extended.
The report will propose a starting metro line from Melbourne airport to Melbourne city (the
southern- cross station). The report will demonstrate every aspect of the proposal with the
target market analysis, the existing modes of transport, the financial estimates and the
implementation plan along with the service details.
Discussion
A brief description of the proposed service
The proposed innovative service is a starting metro line from the Melbourne airport
to the Melbourne city. The metro stations or the subway stations are considered to be the
most useful way of transportation. At the metro line crossing, the metro stations are multi-
level. The metro line will start from the 5th Gate of the Melbourne airport to the city of
Melbourne. Investors have also been set for financing the operation because it will be a