Transportation and Distribution Management: Case Study of Adidas

Added on - 21 Apr 2020

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Running head:TRANSPORTATION AND DISTRIBUTIONTransportation and Distribution ManagementA Case Study of Adidas Singapore Pte Ltd.Name of the Student:Name of the University:Author’s Note:
2TRANSPORTATION AND DISTRIBUTIONExecutive SummaryThe entire report is associated with the transportation and the distribution managementin the context of Adidas Singapore Pte Ltd. However, it has been received that thisorganization focuses on the three types of transportation that are the air, ship and roadtransportation. In order to reduce the transportation cost sea freight is used by thisorganization mostly. To enhance the transportation and the distribution process thisorganization needs to follow the geographic coverage, availability of the equipment andtransit time. Based on such criteria the carrier will be selected by this organization. Onthe other hand, responsiveness, innovation, use of technology and accountability arerequired to manage the carrier relationship in this organization.
3TRANSPORTATION AND DISTRIBUTIONTable of ContentsIntroduction........................................................................................................................3Background of the organization.........................................................................................3Incoterms selection consideration.....................................................................................4Carrier Selection Criteria...................................................................................................5Management of Carrier relationship..................................................................................7Conclusion.........................................................................................................................7References.........................................................................................................................8
4TRANSPORTATION AND DISTRIBUTIONIntroductionTransportation and distribution are the two crucial part of logistics management.Transportation management refers to the subset of the supply chain management thatfocuses on the transportation operation (Nagy & Tick, 2017). However, transportationmanagement includes transport cost, user policy and time in order to carry the goods.Transportation management system or TMS involves in the execution of thetransportation objectives. However, carrier dispatching and carrier rate acceptance arethe major parts of the transportation system. On the other hand, it is necessary to followup the transport system to distribute the goods. This study deals with the transportprocess, distribution and incoterm analysis in the context of Adidas Singapore Pte Ltd.Background of the organizationAdidas Singapore Pte Ltd is established in Singapore however, the main branchof such organization is situated in Germany. This organization manufactures anddesigns shoes, clothes and accessories. They offer environmentally sound apparel andshoe that enables them to maintain environmental sustainability. This is the secondlargest sportswear manufacturer in the world. In the year 2016 the revenue if Adidaswas $19.29 billion as per the global sale (Adidas.com.sg, 2017). Themissionof Adidasis to achieve the economic growth and competitiveness by developing innovation andstewardship. Thevisionis to develop their business in order to play a lead role in theglobal market. This organization operates in the global market including U.S, Japan,Germany, Australia and EU countries. However, their strategic goals include thepartnership working to enhance their business. Therefore, they establish the tools inorder to maximize the productivity. Protection of the intellectual property is another goalto enhance the trademark system. They try to improve the information system tocommunicate with the stakeholders. The market analysis of such organization showsthat they have occupied a good position in the global market and have high marketgrowth. NIKE, Puma, Callaway Golf Company and Fila are their major competitors inthe international market (Marketing91.com, 2017)
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