Transports and logistics management of McDonalds

Transports and logistics management of McDonalds

Running head: Report
Contents
Introduction....................................................................................................................2
Organizational Background of McDonald.........................................................................2
Discussion......................................................................................................................3
Global factors that affected the supply chain of the McDonalds.................................3
Mapping various stages of supply chain to achieve sustainable competitive advantage
..................................................................................................................................6
Requirements of a system for transport logistics to support various supply chain that
exist in an airport environment..................................................................................8
Role of transport and logistics on greening of supply chain........................................9
Role of distribution channels and the role of transport modes on customer
expectations...............................................................................................................9
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Running head: Report
Introduction
In this present scenario of business competition and rivalry, the organizations are trying hard
to survive with effective business management planning, development and implementation of
strategies, effective operation as well as incorporation of innovation and creativity. In all
those prospect effective strategies on certain areas such as value chain, operation,
administration and supply chain are important as the overall performance and management
can lead the organization to the height of success. This study focuses on the transport and
logistics management process of McDonald considering the existing supply chain
management. This report aims to investigate global factor that affecting supply chain of
McDonalds along with the contribution of transport logistics and green initiatives. This report
will discuss role of distribution channel for fulfilling consumer expectations.
Organizational Background of McDonald
McDonald is a leading brand in food chain sector and it has been incorporated in business
since the 1955. The organization is serving over 36,000 locations in 100s of different
countries now days. Approximately 70 million customers are enjoying the meal of McDonald
and the data shows its huge customer base along with its good brand image. Recently,
McDonald has been enlisted as the fourth larger organization in terms employment and the
estimation of employees of the organization is around 2 million (McDonalds, 2019). As the
organization is maintaining its business across the globe, the transportation and logistics is an
important factor for the betterment of its business process.
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Running head: Report
Discussion
Global factors that affected the supply chain of the McDonalds
As the organization, McDonald is a Multinational Company and managing its business
process over 100 countries, the supply chain of the organization seems way complex
(McDonalds, 2019). On the other side, a number of global factors are affecting the supply
chain management system of the organization based on the socio-economic, political, legal,
commitment, strategy and policy of the suppliers as well as outsourcing process of the
procurement. As defined by Achillas et al. (2018), the affecting factors are being enumerated
below.
Trust: According to definition of McCorkle (2017), trust is the fundamental for processing
any business activities and in supply chain management the factor of trust between the
suppliers as well as the organizational management needs to be developed for effective
supply chain management of a business entity. Hence, this shared vision and notion of trust
played impeccable role in planning for the near future adequately, said Mr. James.
Furthermore, it is also identified that flexible and responsible relationship helped McDonald’s
to launch the All Day Breakfast (ADB) successfully, in which independent strategic and non-
strategic suppliers were selected on the ground of share trust from the management of this
enterprise.
Justification: trust is one of key global factor that could increase the profitability of
McDonalds by creating a solid relation with efficient suppliers who provide fresh vegetables
and other raw materials for preparing delicious food.
Evaluation: McDonalds could not offer hygienic and tasty food to their customers without
creating a trustworthy relation with the suppliers. In other sense, with trust, McDonalds can
rely on suppliers but without trust both the management and supply chain would be damaged.
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