Tranzsocial.com Business Model and Plan

Business model and plan 1
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Business model and plan 2
Executive summary
In this report I will create a business plan and a model for a new business venture that would
be based at Sydney, Australia. My proposed new business venture name is Tranzsocial.com,
the company would create an online sports entertaining network that would offer games
program, equipment and clothing. Identifying that a vibrant traits of retailing merchandise
over an internet is to give persuasive entertainment content that would inspires sales.
Tranzsocial.com unique features would reveal the latest thrilling entertainment and the entire,
events, products services, and explorations that are associated with sports programme. The
company would offer effective and interactive experience in shopping, its channels will cater
for global audience who are interested in sports. My company vision is to create a global
sports entertainment community.
Tranzsocial.com will build a network that is based on internet. The network would assist the
company to promote its sports, clothing and equipment and also sales and marketing of their
products.

Business model and plan 3
Table of Contents
Executive summary...............................................................................................................................2
Introduction...........................................................................................................................................4
Business model canvas..........................................................................................................................4
Customer segments...........................................................................................................................4
Value proposition..............................................................................................................................4
Benefits to the clients....................................................................................................................4
Customer relationship.......................................................................................................................5
Channels............................................................................................................................................5
Key activities......................................................................................................................................6
Key resources....................................................................................................................................7
Key partners......................................................................................................................................7
Revenue structure.............................................................................................................................7
Cost structure....................................................................................................................................8
Source of funds and the use proceeds...........................................................................................8
Planning.................................................................................................................................................8
The company profile..........................................................................................................................8
Marketing..........................................................................................................................................9
Target customers...............................................................................................................................9
Demographics of target customers...............................................................................................9
Operation and technology.................................................................................................................9
Human resources.............................................................................................................................10
Finance............................................................................................................................................10
Conclusion...........................................................................................................................................12
Reference............................................................................................................................................13
Appendix.............................................................................................................................................15

Business model and plan 4
Introduction
I got the business idea from the identification of market gap. After I research, I found that
there is few companies that operate the said business. The company name would be
Tranzsocial.com Tranzsocial will provide an inclusive services to the customers ranging
from sports equipment and clothing, personalization, shopping and buying experience to
customers. The company would market its products and services globally (Scarborough,
2016).
Business model canvas
Customer segments
I. Demographic segmentation – the type of segmentation that would be used would be
mainly demographic. The company would address mainly to young generation who
like sporting activities and enjoy being associated with celebrities (Reymen, Berends,
Oudehand & Stultiëns, 2017).
II. Behaviour segmentation- customers would be differentiated according how they buy
products, create need or utilise merchandise. These occasions would help
tranzsocial.com to expend its market.
III. Geographic segmentation- the geographic division would enable the company
products to be distributed globally (Serrat, 2017).
Value proposition
Benefits to the clients
Affinity clothing clients will be engrossed because the following important value
propositions the would be employed
Content – the content of the company would inspire customers to read the articles of the
company and encourage them to repeat their visits and discover new exciting offers in sports,
clothing and celebrity across the world. The development and the acquisition of the content is
going to be mostly exclusive to secure the brand of the company (Massa, Tucci & Afuah,
2017).
Unique shopping – the company site would give a inimitable visual experience to clients who
are browsing over the products. Though now days shopping experience does not contain true
colour and texture, but through the use of technology, the company would create the clients
with experience via a vibrant experience. Users would be lucky to utilise the technology of