Strategic Food and Beverage Management

Strategic Food and
Beverage Management
Assessment 1 (A1)
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Discuss which sector the operation belongs to and investigate the characteristics of the sector.
................................................................................................................................................3
Analyse the operations market segment, who are the target audience?.................................4
Suggest the customer profiles of the operation......................................................................5
Evaluate the impact of the present business environment......................................................5
Investigate strategies the operation implemented to maintain competitive advantage in the
current business environment.................................................................................................8
Provide 3 recommendations for the business to adapt to meet today’s consumer expectations.
................................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
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INTRODUCTION
The food and beverage industry is made up of many segments such as groceries, food
items, health or natural food, functional food, beverages, packaged foods, and several others. The
industry is driven by customer demand and management of several activities that are related with
concerned industry or sector (Cha and Borchgrevink, 2019). It is a sector that processes as per
completion of different activities such as food preparation, quality and service management,
event management and many others as well. The present report consists of The Wolseley which
is a UK based restaurant which offers food and beverages to its customers being established in
year 1921. The following report is based upon food and beverages industry that consist of sector
analysis along with several characteristics of it, the analysis of its market which targets potential
customers through STP model. The report also includes the present business environment of
restaurant, along with certain strategies that can investigate the operations which is maintained in
order to have competitive advantage in current business environment. Further few
recommendations are being made for the restaurant to meet today's customer expectations.
TASK
Discuss which sector the operation belongs to and investigate the characteristics of the sector.
The Wolseley is a restaurant based on UK being established in year 1921. The operations
of The Wolseley belong to European restaurant or cafe within industry. The sector of European
restaurants comprises of several cuisines that includes cutlets, meat, steak, grape wine, or other
seasoning food items. The sector belongs to a casual dining sector that offers food of moderate
prices along with a casual and healthy atmosphere within a restaurant. The casual dining
restaurant chain offers table services to their customers with an option of having either breakfast
lunch, afternoon snacks or even dinners. The sector presents seamless services along with
availability of classic foods for their customers throughout the week.
The various characteristics of the sector are mentioned below:
 The food and beverages sector offers tasty foods and beverages with high range of
options available to the customers catering different varieties of taste that is loved by the
customers in market (Chou and et. al., 2018).
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